~ By Josh Funk
Marketing. What are my thoughts on marketing a picture book? Where do I start? What would I tell an author who has a debut book coming out? That’s a loaded question, so I apologize in advance for the long post!
 
#1: Start Early
 
We all know it takes about two years (give or take) for a debut picture book to be released once it’s acquired. Those two years are precious - use them wisely! Spend that time growing your network.
 
One way is to go to as many author events at bookstores as you can. And here are four whys:

1. You’ll meet other writers and illustrators - not just the event’s host, but friends of the creator and more.
2. You’ll meet the booksellers, which will make it easier to schedule events when your book is out (it helps if you purchase books at the stores during these events - they do notice who buys books).
3. You might meet educators who are fans and friends of the author for whom the event is scheduled - and these book-loving educators always enjoy meeting more (future) authors!
4. You might learn a thing or two (or twelve) about presenting at book events.

You never know where these writer/illustrator/bookseller/educator connections will lead - be it book sales, or blog posts, or friendships, or school visits.
 
Another thing to do is to get on social media - and grow your virtual network. There are pros and cons to all of the different social media platforms (Facebook, Instagram, tumblr, etc), but my preferred platform is Twitter. As a picture book writer, my direct audience (children 0-10) is not on social media. (This is different if you write YA - I can’t speak about interacting directly with your readers.) I love Twitter because it’s a great place to connect with educators, bloggers, booksellers, parents, and other writers and illustrators.
 
How do you grow your network when your book is still two years away?
 
Follow people in the industry and see what they tweet and what they talk about. Twitter is like a worldwide cocktail party where everyone’s invited - and anyone can join in on any conversation at any time.
 
Follow educators like Pernille Ripp, Margie Myers-Culver, & Melissa Guerrette. Follow bloggers like Jen Robinson, All the Wonders, & Mr. Schu. Follow bookstores like Porter Square Books, Vromans, & Octavia Books. Follow writers like Tara Lazar, Phil Bildner, & Linda Sue Park. Follow illustrators like Girllustrators, Don Tate, & Debbie Ohi. Follow organizations like IndieBound, American Library Association, & SCBWI.
 
But what do you tweet and share?
 
If you have a blog (which you don’t NEED to have), tweet out those links. Read blog posts and articles that the above people write and tweet - and share the links that resonate with you. If someone you know sold a book or has a book birthday, congratulate them! And tag people. Positive vibes and good will go a long way.
 
And just maybe, when you start connecting with people on Twitter, they might click on your name and website (more on that below) and they’ll see you have a book coming out yourself. Your book is now on their radar. You’ve planted the seed.
 
 #2: Prep for Launch
 
Make sure you have a solid and easily navigable website. There are lots of resources out there regarding what your website should have. Look at other writers’ websites and see what you think will work for you. I use Wix to design mine, but there are lots of options. My chosen website categories are as follows:
●Home - the landing page.
●Books - a list of all of my books (each with a sub-page dedicated to that specific book).
●Stuff for Kids - a kid-safe page with fun stuff.
●Schedule & Appearances - a list of everywhere I’m going (and a map of everywhere I’ve been). Make sure to keep this up to date so your fans can follow you.
●Author Visits - a place where teachers can connect with you to bring you to their schools (remember, teachers call them Author Visits even if writers call them School Visits - so make sure to speak their language, since they’re the ones who will be looking at your site).
●Resources for Writers - my 12-Step Guide to Writing Picture Books - AKA the link I send to people when a Facebook friend tells me their cousin wrote a picture book and do I have any advice for them?
●About - a page with my bio, headshots, how to contact me, an interview archive (which will soon include this link), and social media links.
●Blog: I do have a blog to which I try to post at least once a month.
 
Other things I’ve done pre-launch include:
●Newsletter: I have a newsletter (sign up here!). Some people say they’re critical. For a picture book author, I’m not sure. But it doesn’t hurt to have one and post to it a few times a year, especially when you have big news.
●Book Trailers: I've created all of my own book trailers, often along with songs I've written and recorded (on my phone, nothing super fancy - but technology today is awesome).

​​●Activity Kits and Coloring Pages: I've been fortunate that Sterling Publishing has made Activity Kits to go along with the Lady Pancake & Sir French Toast books. Michael Slack and Rodolfo Montalvo each made coloring pages for Pirasaurs! and Dear Dragon, respectively. If your book’s illustrator or designer is willing to strip the color out of some of the images, it’s an easy, free, printable bonus to offer your readers (and to bring to events).

By Amanda Smith

So, you have been writing and revising and polishing and editing. You also attended an SCBWI conference or two, and printed out the highly coveted faculty submission guidelines. You poured over editor and agent names, highlighted deadlines, and bookmarked MSWL. And then you stuffed the guidelines in the bottom drawer along with your manuscripts, and climbed under the covers with a flashlight and a book. Because putting your precious story OUT THERE is just too much.

Or life got too busy. It was spring, and then the school year ended, and then it was summer, and then the school year started, and phew! And now you’ve missed all the deadlines. Oh, well, next year after the conference you will do better.

NO!

Make a plan. Today. Because your beautiful story, your heart spilled onto the page, will never ever see the light of day if you don’t send out those submissions. Lots and lots of submissions. And if you don’t cowboy up and deal with those rejections. Lots and lots of rejections. And keep on sending out submissions until you get the call or the email. And then there’ll be dancing. But first. Submissions.

​So, here’s my plan: (Because yeah, this is totally me.)

• Pages and pages of printed words make me nervous (except if it’s a story, then it is awesome). I need summaries, lists, and calendars where deadlines are clearly marked.  I drew up a sheet to summarize the basic agent/editor info. On the calendar section, I mark each editor’s deadline, so I don’t miss any.
• The final column on this sheet, is where the real work begins. I pour over all my submission-ready manuscripts, and research each agent, or editor and their publishing house to find possible manuscripts matches. It’s okay to have more than one manuscript next to someone’s name at this stage. The more research you do, the clearer it will become which agents/ editors are good matches for your work. Some agents or editors will NOT match any of your work, or your personality. It’s okay. You don’t have to submit to everybody. 
• Please, don’t submit to everybody.

~By Amanda Smith

When I spend a day in a classroom as a substitute teacher, I always feel as if I’m the one learning something new. A couple of weeks ago, when I was elementary art teacher for the day, I was reminded of some very important writing truths.

The art teacher had left instructions for the Kindergarten class to add a few finishing touches to their art projects. When they were done, I dismissed them to “free draw.” All of them huddled around the big, round open studio table, grabbing scissors, glue, string, construction paper and markers. All except one boy. He clenched the Sharpie he had used for his art project tightly in his fist and asked if he could write a story instead.

“Go for it.” I said.

“The Troll Sbardee,” he wrote.

“The Troll Story,” I read.

“Oh, I got that right? I wasn’t sure,” he said.

“Well, actually, that’s not quite how you spell it, but when we write for fun, that doesn’t matter so much,” I said.

He beamed. Ah, a kindred spirit.

He went to work writing his sbardee, and I roamed the room, admiring art work, untangling balls of yarn,  and reminding kids not to run with scissors. Towards the end of the period my little writer came up to me, proudly waving a paper. Happy clusters of black Sharpie letters danced on both sides of the page.

“I finished!” he said. “I finished my story.”

“That’s wonderful. Will you read it to me?”

He held the paper in both his little hands and in a ceremonial voice, read his story of the princess troll. It was funny. It was action packed. And someone got eaten. It was perfect.

“That is a great story,” I said. “You have some interesting characters. I would love to see what they look like. Do you think you can draw a picture of them?”

He scrutinized me, with a most serious little face. And then he said, “This is a word story. This is not a story for pictures. I don’t have time for that.”
 
Lessons learned, dear fellow writers:
 1. Write for fun! Get the story on the page in happy word clusters. You’ll have plenty of time during the revision stage to worry about spelling, sentence structure, arc, pacing, and all those other academic things. But first, just enjoy the act of creating.

2. Know what you’re writing. You might not know what you are creating when you start, but sometime during the process, ask the important questions.

• What genre am I writing?
• Who is my audience?
• What is the heart of my story?

3. Stick to your guns. Critique partners are gifts from heaven. Great feedback can place you squarely on the right track. But ultimately, you know what you want to accomplish, and where you want your story to go. Suggestions are just that. Make sure to stay true to your vision.

4. Manage your time wisely.
​
But mostly. Have fun writing those sbardees!

 ~ By Amanda Smith
 
Upon returning my novel, my one critique partner pointed out I had a couple of high-frequency words. She suggested I word search them, just to see how often they come up.

At first I thought it would be a quick exercise of replacing a couple of “saunters” with something better, but her simple suggestion sent me on a two-week mission to find and eliminate high frequency and weak words from my novel.

This exercise helped me realize something about my drafting process. When I first drafted the novel, I sometimes put in commonplace reactions, such as “she smiled” or “he frowned”, because my instinct tells me the character will have some kind of reaction. The thing is, when I am in the midst of drafting, my characters’ emotional arc, as well as their personalities, are not yet fully developed.

It was only in the revision stages that I really knew exactly who each character was, and where a particular scene or reaction fell in their emotional arc. Going back to all those “smiles” and “shrugs” and “frowns” via a word search, I now had the bigger view to fill out the descriptors with more personal, meaningful reactions. Sometimes that meant adding a paragraph, and in some places a scene, that was missing to complete the emotional arc of the character.

Doing word searches also allowed me to designate certain words or traits to specific characters. We all have words we love to use – our personal vocabulary. I made sure that certain words (especially slang or teen expressions) were used sparingly and only by certain characters.

How do you do a word search?
If you write in Scrivener, the search box is in the top right hand corner of your screen.

• Make sure “Manuscript” is selected in your binder to ensure Scrivener will search your whole manuscript and not just a selected scene. Type the word you want to search in there, e.g. smile
• By clicking on the drop-down menu (arrow next to magnifying glass), you can select if you want to search for whole words, phrases etc.
• A list of the scenes containing that word will appear in your binder on the left-hand side. When you click on a scene, your search word will be highlighted. You can edit the scene right there, and Scrivener will save your edits.
• When you are done with that word, click on the x in the search box to clear your search. You are now set to type in the next word in your search.

If you write in Word, “Find” is in a box on the top right of your screen.

• When you click on "Find", a Navigation box will open on your left-hand side, with a list of all the places you used that word.
• The search word will be highlighted in your text.
• You can navigate your search with the arrows, and you can edit in the document as you go. 
• Clear the search by clicking on the x.

 
Where do you start?
There are some words that are high frequency for most writers. Start with that list. Here are a few I searched:
Walk                                                                        Nod                                                     Turn
Smile                                                                       Laugh                                                   Just
Go                                                                            Little                                                    Tiny
Really                                                                      Very                                                     Look

Then there are some words more specific to your own writing. These are some of the ones I searched:
Saunter                                                                   Snort                                                      Dorky
Stroll                                                                       Gaze                                                        Like
Feel                                                                          Seems

Word searches are also handy to make sure you consistently spell character names the same way. Minor characters in particular, like the teacher that appears maybe twice in a novel, or a tricky last name, can trip you up

~ by Amanda Smith

As I prepared my yearly goals for 2017, I studied my 2016 goals, asking myself which goals I met and why. More importantly I pondered which I goals eluded me, and why. In Take Control of your Goals in the New Year, Annie blogged about setting goals that are within your power. Her aggressive 2016 goals were hard to accomplish because of factors beyond her control.

Some of my goals for last year, were sunk by, wait for it... phrasing. I aimed for 50 rejections during the year. Having heard of other writers who set this goal, I figured aiming for rejections would motivate me to submit more queries. It worked for the first two months, until those rejections started pouring in. All I could think was, “Ten more months of this?!” The rejections completely stopped me in my querying tracks. For months, I sent NO queries, even though I had multiple submission-ready Picture Book manuscripts. What I thought was a cutesy, fun, roundabout goal, turned out to be a complete switch-off. Collecting rejections might spur on some writers. I am not that writer.

This year my writing goals include very specific submission goals: To send novel queries out in batches of 10 during certain months. I took into account school vacations and busy times of the year to determine which months I will send out these queries. This goal focuses on the part of the process that is my responsibility. My ultimate goal is, after all, to get yesses. Of course, there will be rejections, but my goal still highlights progress, and requires action from me.

This year, as you set your writing and submission goals consider the following:

• Know who you are. What motivates you? What deflates you?
• Focus your goals on what you can control.
• Phrase your goals positively. They are, after all, meant to inspire.
• Remember to reward yourself with a carrot as you meet each goal  

We have posted our writing goals for 2017 under the Goals tab. Feel free to browse our ambition, and set your own positive, achievable goals.

~by Amanda Smith
Usually we share our best writing advice, inspire you to set goals, and help you find strategies to meet those goals. We’ll be back to that soon enough, but it is December. Snow has fallen. Trees are decorated, cookies baked, gifts wrapped, and candles lit. So grab a cup of hot chocolate and a candy cane because December is a time of…

​Reflection:
This season let’s take time to ponder our accomplishments and the goals checked off the list, our disappointments, and our triumphs in writing. Also, let’s reflect on what worked and why. Thomas Carlyle said, “The greatest of faults is to be conscious of none.” Let’s look into our mirrors, acknowledge what we see, and start planning new writing goals for 2017.

 Family:
 That being said, this season is also a time for family. Let’s trust our work, our  characters, and our muse to still be there in the new year. For a few glorious  days let’s enjoy the small moments with our families – the movies, the baking,  the games, the songs, and celebrations. Let’s allow ourselves guilt-free time  away from writing so that we can soak up all the precious expressions; gleeful  laughter; teenage snark; fiercely frustrating, absolutely infuriating, delightfully  humorous family interactions. (And don’t be surprised if some of those show up  in future writing projects.)

​We look forward to a productive new year filled with goals and writing tips, but for now, from our 24 Carrot Family to yours, Happy Holidays!

~By Amanda Smith

​​November 22, 2016. For real! If your household is anything like mine, you are probably in the middle of pie making, turkey prepping, house cleaning, and all things Thanksgiving. I love this time of year. It has pie! But also, it is a time to reflect on all the good in my life, all the things that fill my heart with gratitude. And as a writer, my soul sings its very own list of writing thank yous.

I am thankful for books. Physical paper and ink books. The feeling of a book in my hands. The rustle of the pages. The dusty, inky smell. The covers. The words. The negative space. The illustrations. Thank you for books!

​I am thankful for readers of said books. For fellow book lovers. For children piled on couches, spilled on carpets, sprawled in bean bags, reading, giggling, and delighting in books.

I am thankful for writers of books and their fabulous stories, both on page and in real life. My heart overflows with gratitude for the greater writing community, for the support and education they offer. SCBWI, The Writer’s Loft, Unlikely Story, Blue Bunny Books and Toys, local libraries, online groups, workshops, craft talks, meet-ups, book clubs: Countless opportunities to grow, learn, connect, and share.

I am thankful for agents who stay up ‘till the wee hours of the night to read through thousands of queries and countless manuscripts, who represent their clients with integrity, and who generously offer advice and help. Thanks for having our backs. I am thankful for editors who are industry gatekeepers. Thank you for your passion to bring quality books to young readers. Thank you for pushing us to write our very best.

I am thankful for my writer inner-circle: My fellow 24 Carrot Writers and my critique partners. Thank you for your honesty, accountability, and faith in my writing ability when I don’t feel it. Thank you for coaxing me out of my comfort zone and inspiring me to be brave with your own stories of bravery. I am thankful for my husband who supports me on this crazy adventure, who gives me the space to follow the stories in my head, and who gently prods me when I procrastinate.

I am thankful for the lessons learned upon this road: Lessons about submissions, synopsis writing, formatting, new software. Lessons about digging deeper, setting goals, upping the ante, balance, characters, and story arcs. Lessons about my voice, my growth, and who I am.

I am thankful for creativity, imagination and STORY. For the empathy and understanding that grows through sharing stories. I am thankful for hope: the hope that our stories will help shape and grow children into healthy, compassionate, confident adults. The hope that imagination will always have its place in a pragmatic world.  The hope that one day my stories will touch a child’s heart.

At 24 Carrot Writing, we are also thankful for you!

What are you thankful for?

Happy Thanksgiving all! 

By Amanda Smith

Last Saturday five fabulous speakers and almost eighty eager writers gathered at Mount Wachusett Community College. Every year NESCBWI offers a one-day mini conference in the fall where the cream of the crop from the Spring conference present their workshops. This year, for the first time, NESCBWI offered two Encore events, to make these valuable workshops available to more writers.

Even though all the speakers’ presentations were excellent and full of practical and eye opening advice, often the most honest, most useful tidbits are shared once the presenters go off script. These bite size bits of revelation are what I would like to share with you.

Anna Staniszsewski (Power Down, Little Robot, Once Upon a Cruise) spoke about finding the emotional heart of your picture book. She urged us to ask the hard questions before we start drafting. Knowing the heart of your story will keep you on track as you write. She also reminded us not to teach a moral. “Your point will get across if you tell a good story.”

Kristine Carlson Asselin (Any Way You Slice It) gave an excellent presentation on query letters. My biggest take away from her talk is that there are rules, and ways to break them, but above all, your query letter should be professional and appropriate. Her workshop connected well with Anna’s in that as writers we have to know the heart of our story in order to pitch our work project convincingly and effectively. She summed it up with this quote by Albert Einstein, “If you can’t explain it simply, you don’t understand it well enough.”

With humor, music, and some boss handouts, Annie (AC) Gaughen (The Scarlet Trilogy) lead us to discover our antagonist’s story. It was a fascinating exercise to dig into my antagonist’s background, character traits and motivations. Through Annie’s guidance, I discovered that what the protagonist views as his strengths, are often his greatest weaknesses in the eyes of the antagonist. That contradiction lies at the heart of your story and exploring it builds strong conflict.

Erin Dionne (Ollie & the Science of Treasure Hunting, Moxie and the Art of Rule Breaking) helped us become better critique givers and receivers. Sticking to the unwritten theme of the day, she challenged us to identify the core of our story. “What is the thing, that if you take it away, makes your story collapse?” she asked. One of her most helpful off script tips was to keep a different note book for every book you are working on. Why didn’t I think of this before? No more flipping through three different notebooks containing conference notes, and free writing, and research on multiple projects to find a hurried note scribbled down in the middle of the night. No more filling through folders with slips of paper flying everywhere. Thank you, Erin! You have changed my life!

To end our full day, Trisha Leaver(The Secrets We Keep) challenged us to bleed onto the pages, to dig deep and discover the emotion behind each action. She encouraged us to explore senses  and perceptions, and how they are colored by emotion.

Even though I have a notebook filled with advice from Encore II, my biggest take away is this: Do not underestimate the power of the writing community. I walked into that room on Saturday feeling overwhelmed by synopsis writing and the querying process, doubting the worth of my work. By listening to these presenters, and discussing ideas with my peers, and being in a room filled with creative energy, I was pulled out of my funk. Some workshops confirmed what I was doing right, others gave me the tools to go fix what I was not yet doing right, but most of all I am refocused.

I would like to urge you to get with your writing community. Find a workshop in your area, check out SCBWI’s website for regional meet-ups, have coffee with your writing group, join an online group. It will do your heart good! We cannot be lone rangers in this endeavor.

~by Amanda Smith
​On our way to school one morning, my son noticed the particularly enormous, jacked up Ford F150 in front of us. Honestly, one couldn’t miss it. The sun danced on its shimmering black body, with shiny silver decals, and its upgraded suspension revealed a dazzling chrome plated differential.

“Why do people do that?” my sensible son asked.
“Why do you think people do that?” I stalled while reaching for my sunglasses.
“Maybe to go off road?” Mr. Practical said.
“Because it looks cool,” the young idealist in the back seat chimed in. In silence we considered the brilliant black beast. As it veered to our right we pondered the larger-than-life wheels, their chrome rims happily casting sun stars in our eyes.
“Well,” said Mr. Practical, “it certainly adds interest.”

And with that he got me thinking. A pick-up truck is the ultimate utility vehicle. America’s workhorse. Full-on functionality. The contractors’ reliable staple. Like plot.

Plot is the writer’s Ford F150. It steadily carries all our tools, our characters, our story, and our devices. But just like pick-up trucks, plots can do with a little bling. So how can we add a lift-kit, decals, or some chrome plating to our writing?

• Add descriptors. A few carefully placed descriptors can clarify a character and endear that character to the reader. For example, take Louisiana Elefante from Kate DiCamillo’s RAYMIE NIGHTINGALE. The second time the reader encounters Louisiana, she has six pink bunny barrettes scattered in her hair. “I remember that girl,” I thought as I read. Those barrettes defined Louisiana better than any lengthy description ever could. They appeared throughout the story, not essential to the plot, but certainly adding interest and defining character.
• Add character traits. We all have little traits, or facial expressions, or tells. Incorporate those in your novel. Does your character play with her jewelry when she is nervous? Does he walk with his hands in his pockets? Sprinkle those traits, like carefully placed decals, throughout your narrative to help define your characters.
• Repetition, a pattern, or a chorus also add interest. In THE SEVENTH WISH Kate Messner uses the serenity prayer repeatedly, in different forms. Seeing what those words represent to different characters, brings another layer, and helps the reader embrace the end. She also uses the “word game” as a chorus, at first for comical relief, but later in the book as exposition of the characters’ thoughts and emotions.
• Revisiting themes and weaving a symbol or metaphor all the way through a novel are other ways to soup up a story.

A little goes a long way with these devices, just as with chrome, so be mindful in how you use them. Let’s subtly add interest, without causing our readers to reach for their sunglasses.

~ by Amanda Smith
​​ In writing, there are things we call “weak words”. Words that hinder more than they help. Words that are flabby and unnecessary because they contribute nothing to the writing. If you have ever written anything longer than a grocery list, you know these words well: actually, basically, obviously, really, very, quite well.  They jump into every sentence.

We are blind to our own weak words. They often escape our edits until we mindfully weed them out. Here’s the thing, though, when we get out our red pens and purposefully cross out the weak words, our narrative becomes more interesting, more convincing.

There is a weak word that has become the bee in the bonnet of 24 Carrot Writing. During our monthly follow-up meetings, the conversation often went like this:
“This month I just finished my revision, and subbed to three agents, and went to a craft chat.”
“I just wrote a new picture book manuscript and revised two others.”
“I just finished the first draft of a new novel.”
Wait. Say what?
JUST?!

We became acutely aware of how we are undermining our work and worth as writers by using that despicable word. We set our Just-o-meters to high alert and called each other out on it every time. We banned “just” from the meetings, along with his annoying twin, “only”. And we learned to celebrate each of our accomplishments, every goal met.

Recently at a writers and illustrators event my super sensitive Just-o-meter beeped off the charts.
 “I just took that one course in illustrating.”
“I just wrote one novel.”
“I’m just researching agents.”
“I just do a sketchbook challenge each day.”
“I write for just an hour in the morning, because I have to go to work.”
JUST STOP!

Practice with me:
“I wrote one novel.”
“I took a course in illustrating.”
Doesn’t that feel better? Much more affirming, right?
“I do a sketchbook challenge each day, because I am a rock star!”
“I write for an hour before I go to work, because I believe in my dream. Now hand me my superhero cape.”
Now you get it!

If you have plotted out a story, or put words to paper, or created a world, or thought up engaging characters, you have done something. If you have taken classes to learn and hone your craft, you have done something. If you have explored a new medium and made a delightful mess in your studio, even if it didn’t turn out the way you thought it would, you have done something. If you have spent a whole day chasing a story idea, only to discover at the end of the day that story isn’t yours to write, you have done something. If you have written a story with a beginning, a middle and an end, you have done something. If you have pulled that story apart in a gazillion different ways to make it better, you have done something. If you have drawn up a query letter; if you have pressed that send button; if you have boldly (quivering) sent your creation into this world, you have done something. Don’t just it. Don’t undermine it. Affirm it.
​
Mindfully weed out the flabby, weak words from your vocabulary. They don’t contribute anything, but devalue your work. In your conversations, give your work a rightful place, then others will take it seriously too. Let your narrative of your work, your passion, and your accomplishments be engaging and convincing.