“The universe buries strange jewels deep within us all,
and then stands back to see if we can find them…
The often surprising results of that hunt--
that’s what I call Big Magic.” - Elizabeth Gilbert
After the euphoria of selling 100 BUGS! A COUNTING BOOK waned, reality set in. One of the things I had to do was create a marketing plan. Gulp! A marketing plan? I’m a teacher and a writer. I create lesson plans and stories, not marketing plans. I have an MFA, not an MBA. How do I create a marketing plan?
Luckily, I’d taken an event planning class with Allison Pottern Hoch at The Writer’s Loft https://loftingsblog.com/2017/10/25/how-to-pitch-your-book-event/ during which many people had shared various marketing ideas. In addition, at the NESCBWI 2017 Conference, Janet Reynolds from The Blue Bunny Bookstore http://www.bluebunnybooks.com/ presented some extremely helpful marketing tips. Finally, Suzanne Kaufman, http://suzannekaufman.com/about/ the illustrator of 100 Bugs!, shared some of her past marketing plans with me. So, I had a small knowledge base. Now, I just had to move forward.
Here’s where the business side of the Big Magic began. It sounds silly, but the number 100 makes me giddy. Maybe it’s a result of teaching elementary school for over ten years. After all, as many kindergartners will tell you, the best holiday after Christmas and your birthday, is the 100th day of school. So, I started thinking about what I could do with the number 100. That’s how I took the first step, I invited the treasure in.
Well, it turns out I had just finished filming the book trailer for 100 BUGS!, which is another Big Magic story for another time. All of the book trailers I’d watched before filming mine, were scrolling through my head. Then, the Big Magic happened—a marketing idea sparked in my mind. Why not feature 100 book trailers, a different trailer for the first 100 days of 2018 and since BUGS has 100 in the title, release your book on the 100th day of the year? So, I proposed the idea in our marketing plan, and the 100 BUGS! team loved it. Great, right?
GULP! Now, I had to do it. All the negative self-talk began. It sounded something like this: “Are you crazy? Who is going to want to be featured on your no-name blog? Do you even know 100 authors? Have 100 people even visited your site?” and so on. But over the years, I’ve learned to turn down the volume on those soul-killing thoughts, and turn up the volume on what is the next small step I can take to reach my goal. Second, I had to uncover the treasure chest.
So, I shared my idea with my friend and mentor, April Jones Prince http://www.apriljonesprince.com/ . She liked the idea, but pushed me even further. “You need to tie those trailers into the classroom.” She was right once again. Featuring trailers wasn’t enough, I needed to create a resource for teachers to have at their fingertips. Useful activities educators could download without having to find time to read a teacher’s guide or sift through ineffective resources on the internet. Third, I had to find the time to crack the code.
Time. I’m a full-time fourth grade teacher, I have two teenage sons, and my husband sometimes like to have a conversation with me that doesn’t revolve around who is picking up who at what time and who is coming home for fifteen minutes in between work and providing Uber service to walk the dog. Oh, and I try to write and exercise as many days as possible. So how in the world was I going to find the time to do this? Gratefully, Melanie Linden Chan of Epic Eighteen https://epiceighteen.weebly.com/ took some time out of her schedule to share tips about how to schedule blog posts. Eureka! I didn’t have to write a blog post every day. I could write ten blog posts on the weekend, and schedule them to be released on a daily basis. The task began to feel manageable. Fourth, I had to open the treasure chest.
What treasures are in the kid lit world? So many. I reached out through social media, word of mouth, and personal connections to find them. As Elizabeth Gilbert writes, “The universe buries strange jewels deep within us all.” https://www.elizabethgilbert.com/
There had to be people who wanted to shine a light on their jewels, right? Yes! There were. Finally, it’s time to treasure the beauty of each and every jewel:
Rubies: Celebrating the tremendous talent of the authors and illustrators in the kidlit
Opals: New books that I can enjoy and share with my students.
Sapphires: Meeting people I never would have met.
Emeralds: Lessons I never would have thought of that I can share with my class.
Topaz: Rejoicing in highlighting the success of people who have supported me over the
Pearls: Providing resources to teachers, the hardest working people I know.
Diamonds: Being showered with gratitude for simply shining a light on other people’s
Looking back, I should have known marketing could be Big Magic. After all, everything in life can be magical, or it can be mundane. It’s a choice we have. Want marketing magic? Follow these steps:
- Invite the treasure in.
- Uncover the treasure chest.
- Find time to crack the code.
- Open the treasure chest.
- Treasure the beauty of each and every jewel.
So print out those 24 Carrot Writing Goal Worksheets posted on January fourth by Kelly
Carey, and don’t look at the craft goal as some mundane task you have to complete in order to color in the carrot. No, write the craft goal, invite the treasure in and Big Magic will come your way. Keep your sparkly, orange gel pen nearby because you’ll feel sparkly when you color in that craft carrot!
Author of 100 Bugs! A Counting Book!
Illustrated by Suzanne Kaufman coming June 12, 2018
Have you written or illustrated a book that’s easily accessed by elementary teachers and librarians through the public library system? If so, please go to www.katenarita.com and fill out her contact form so that she can feature your treasure. Please include the following information:
- Book title
- Author’s name
- Illustrator’s name
- Book Trailer link
- Activity name
- Activity description
- Teacher’s guide link, if applicable
- Twitter handle