24 Carrot Writing
  • Home
  • Blog
  • Book Picks
  • About

The Road to Publication 101: The Long and Short of Self-Publishing

3/15/2021

4 Comments

 
PictureKristen and Heather at the launch of AN ASSORTMENT OF ANIMALS.
~ Guest post by Heather Kelly and Kristen Wixted

Hold onto your hats, folks, this will be a long post. But our goal is to give you a blueprint for following your dreams of holding your book in your hands!

It’s Heather Kelly and Kristen Wixted here, publishers and editors at Writers’ Loft Press and Pocket Moon Press. Not only do we indie-publish our own stuff, but we publish anthologies and mentor other writers to publish their own work. Check out our previously published anthologies: Firsts, An Assortment of Animals, Friends & Anemones, and Heather’s workbook to help you get the writing done, Jumpstart Your Writing in 30 Days. 

Today we’re going to take you on a journey to publication using Tom Franklin’s brand new steampunk Middle-Grade adventure story, The Pterrible Pteranodon, as a guide. 

THE MECHANICS:

​
Tom started with a very clean draft that had been critiqued and edited. 

Pro Tip: Throw your manuscript into Pro-Writing Aid for a final polish!

We recommend hiring freelance editors and copy editors at places like ALLi—the Alliance of Indie Publishers, Reedsy, or other indie-friendly forums. 
​

Next, Tom hired Robert Thibeault to create a genre-specific cover. Tom did his research by checking out his genre bucket at Amazon. Make sure to check out your genre-bucket best-sellers at Amazon before you choose a type of cover. 
For example, here are the best sellers of middle-grade steampunk at Amazon:

Picture
Robert Thibeault designed an amazing and genre-specific cover: 
​
Picture
Hopefully, you can see how it would not only fit alongside the books in its genre but also stand out. It looks great as a thumbnail. Very important in this digital age!
 
Pro Tip: Choose a type of cover that sells well in the genre. What you love as a book cover might not be what your reader loves. Sometimes as authors, we have to put our personal preferences aside!
 
Here’s a closer look at Tom’s cover, so you can see the details: 
Picture
You can see here how an artist and book designer make a cover—it wraps around. Isn’t that cool?

REACHING YOUR READERS:
 
While Tom was waiting for his cover art masterpiece, he put up a freebie so people would sign up for his mailing list. 

 Having an email list—direct contact with fans—is the most important piece of the publishing puzzle.
 Without this, every time you publish a new book, you start from scratch looking for fans.
 
Tom gave away the first few chapters of his book and audio files of his book to entice people onto his list. Check it out here. Go ahead and sign up—Tom is going to KICKSTART this book, and you get to walk through the steps with him! (See the countdown page here!)
 
Don’t just hide your freebie and the sign-up to your list on your personal website—plug it into one of the sharing sites that go directly to fans. Right now, two of the biggest sites are BookFunnel and StoryOrigin. Using sites like these, Tom doubled the number of fans he had on his list!
 
Pro Tip: Story Origin is still in beta, so it’s currently FREE to use! Nothing beats free!
 

Once you have fans, interact with them on a weekly or regular basis. Use email companies like MailChimp or mailerlite to do this professionally.
 
Pro Tip: Make sure to consider who your fans are and give them what they are looking for! Remember that the people who sign up for your list are readers of your genre (or parents of the readers) and not just other writers or your friends.
 
Formatting/Book Design: Use a program like Vellum (only for Macs) to format the inside of your book, or use the free program at Reedsy.  Reedsy is a great one-stop-shop for finding indie-publishing support in general.

PRODUCTION:
 
While growing his email list, Tom finished all the production pieces.
 
Here’s a list you can use:

  1. If you are writing a series, you’ll want the series name for the cover, and the first chapter of the next book included at the end of the first book.
  2. Acknowledgments
  3. Author bio and headshot
  4. Description or author testimonials for the back cover, a description for online venues
  5. Dedication
  6. Copyright page
  7. ISBN numbers (You’ll need one ISBN number for each distinct type of book.) Tom is publishing an ebook, paperback, and hardcover, so he has three. You purchase these through Bowker.
  8. You can register your US copyright if you want to protect your Intellectual Property. This is easily done before your book is published.
  9. Name of your publishing house and graphic, if you want.
  10. A call to action for the back of your book. Very important. When people purchase your book, you’ll want to have them sign up for your mailing list or buy your next book!
 
Upload all the pieces (formatted correctly) along with the final cover artwork to Ingram Spark.

Pro Tip: if you pay to be a member at ALLi you get a code for free uploads and Kindle Direct Publishing (KDP has free uploads.

Upload your ebook to KDP and choose to either have your book in Kindle Unlimited or use a distributor to go wide (like Draft2Digital)
 
Pro Tip: Sites like Ingram Spark and KDP are often wonky, so make sure to save all your keywords and descriptions and bios elsewhere and paste them in. We have had some tense moments in the past!
 
Pro Tip: You can purchase keywords that work in your genre at K-lytics, KPD Spy, or Publisher Rocket, to attract the right online buyers. Oftentimes as authors, it’s hard for us to think about what search words readers use! These keywords help people find your book when they search for it.
 
If this seems like it’s a costly process, it can be. We generally budget $1,000 for a novel. (For an original cover like Tom’s from an artist, it’s much more!) But you can publish on a shoestring budget, by buying your cover premade (there are so many sites to use--just search for ‘premade book cover’) or by bartering. If you know someone who is a cover designer, and you are a great editor, trade those skills!
 
Pro Tip: It’s okay to publish with the budget you have and then upgrade things as you go!

FIND YOUR "WHY?"
 
One of the most important questions to ask, before you start this process, is, “Why?”
Why are you indie-publishing?
 
If you want to see your book in your local bookstores:
  1.  Make sure to use Ingram Spark as a printer and distributor--not just KDP. (Most local booksellers don’t stock books printed by Amazon at KDP.)
  2. Allow booksellers to make a profit off your book by giving them a good percentage—40% or so. (This will be one of the questions you have to answer when setting up your accounts with IngramSpark and KDP.)
  3. Take returns. (Another account-setting up question you’ll run into.) Otherwise, booksellers won’t consider carrying your book. They will be able to order your book out of the Ingram Catalog once your book is published, or they can consign the book directly from you.
 
If you want to make the most money you can:
  1. Focus on ebook sales.
  2. Make the percentage that booksellers get as small as you can.
  3. Ideally, have multiple books coming out in quick succession.
  4. Check out Julia Koty’s cozy mystery series as a great example—she’s launching multiple books in the next few months!
 
Whatever you do, don’t go it alone. Some of the best resources for authors starting out on the Indie-pub path are Joanna Penn’s podcasts, the Facebook Group 20 Books to 50K, and joining an indie pubbing group. We have a virtual one at the Writers’ Loft if you’d like to join (email writersloftma@gmail.com to get on the email list). It’s run by Dave Pasquantonio who is also a freelance editor and knows a ton about book promotion. We promise, once you get going, things get easier, because you keep running into the same people, the same sites, and most of the people you run into are very supportive! So that’s another part of the job—be supportive of your fellow writers.
 
Pro Tip: Don’t shortchange your readers—oftentimes the beautiful things that we love about books are simple enough for indie-publishers to achieve. See the gears that Tom added to each page number, the way his cover artist put the Pocket Moon Press logo into a gear, and how Tom invites his reader to read on into the next adventure! 
Picture
Phew, we covered a lot, right? Thanks to 24 Carrot Writing!
 
Feel free to leave us questions in the comments! Just out of curiosity, did we make you open up a billion tabs? We might just give a prize for the person who fesses up to opening a ton of tabs! Heather generally has at least 25,000 tabs open on her screen on any given day. (Let us know in the comments and we’ll pick someone at random.) Did you sign up for Tom’s email list so you can follow his further adventures in Kickstarting? We can’t wait for that process. (That’s another blog post)! 
4 Comments
Desirae
3/16/2021 10:22:47 am

I always have a bunch of tabs open when researching indie publishing, so it's good to hear this is a common thing. As we learn tips, formats, organization, and the ongoing process of self-publishing correctly I enjoy finding sites and people that help other indie authors out. Thank you for this. I was about to check out Joanna Penn due to Meg LaTorre recommending her as well, so this is a further push to check out Joanna Penn's podcast and YouTube.

Reply
Heather Kelly link
3/16/2021 01:02:08 pm

You'll love Joanna Penn! I listen to her podcasts while out on walks or runs. (And her books are excellent resources.) She's really a one-stop shop to understand best practices of indie publishing. Thanks so much for commenting, Desirae!

Reply
Desirae
3/16/2021 08:10:03 pm

No problem. Thank you for the post :)

Charlotte Hebert
3/18/2021 09:07:50 pm

Thanks so much Heather and Kristen! This is very very helpful and very appreciated! 😊

Reply



Leave a Reply.

    Peruse blogs for advice and tips from KidLit creatives. 
    Join Our Email List
    Join our Facebook Group

    Categories

    All
    20 Minute Miracles
    Accountability
    Amanda
    Annie
    Author Interviews
    Book Proposals
    Book Release
    Carrots
    Chapter Book
    Character Development
    Conferences
    Contest
    Cover Reveal
    Craft
    Creativity
    Critiques
    Diversity
    Drafting
    Editing
    Fiction
    Francine
    Graphic Novel
    Guest Posts
    Holiday Wishes
    Hook
    Illustration
    Inspirational
    Interviews
    Kelly
    Library
    Magazine Writing
    Marketing
    Megan
    Middle Grade
    Nonfiction
    Picture Books
    Plot
    Promotion
    Publishing
    Query
    Read
    Readers
    Revision
    SCBWI
    Self Publishing
    Self-Publishing
    Setting
    Story Structure
    Submissions
    Tech Tools
    Tips And Tools
    Voice
    What Is 24 Carrot Writing
    Writing Challenges
    Writing Community
    Writing Goals
    Ya
    Young Adult

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    June 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014

    RSS Feed

    Click to set custom HTML
    Click on the RSS Feed button above to receive notifications of new posts on this blog.
Photos used under Creative Commons from byzantiumbooks, davidwilson1949, JKehoe_Photos, GotCredit, Chicago's North Shore Conventions & Visitors Burea, Roman Pfeiffer, ymu rocks, Au Kirk, Sweet Dreamz Design
  • Home
  • Blog
  • Book Picks
  • About