Guest post by Author Carrie Finison

​Please join me in my DeLorean as we travel back in time…
 
On June 7, 2019, I woke up with BIG plans for the day. My 8th grader would be graduating from middle school on June 11. My 4th grader would be in school for only another week after that. Mama had a mile-long to-do list to accomplish before the busy, distracting days of summer arrived! 

​But a brief Twitter check stopped me in my tracks. #NationalDoughnutDay was trending. How could I, author of a soon-to-be-released picture book entitled DOZENS OF DOUGHNUTS, have forgotten about this important national holiday? As I scanned through the tweets in my feed, one thing became clear. People like to talk about doughnuts. A LOT! It was a festive atmosphere and I wanted to jump in with both feet. 

​At that point, I had officially been on Twitter for six years, since 2013, but I rarely used it. I had joined only to participate in pitch contests when I was seeking an agent. I didn’t spend much time tweeting and didn’t have a large following. But one of my goals in advance of my July 2020 book release was to grow my connections on Twitter. And I wanted to do so in a genuine way, not by participating in many of the “follow fests” that I saw happening. Without knowing the words for it at the time, I was seeking “audience engagement” rather than numbers.
 
Normally, I’m a planner. I second-, third-, and fourth-guess most of the things I do. But right then, I needed to get two kids to school and get on with my day. With no time to play guessing games, I posted the following: 

​Then I packed up the kids and left the house.
 
I’m not sure what I expected. Maybe some fun pictures of doughnuts to fill my news feed? Maybe a few more followers? I was pretty surprised when I came home, checked Twitter, and found over a dozen responses to my tweet. As I started responding to them, more responses came. Everyone, it seemed, wanted to share their favorite doughnut.
 
I tossed my plans – whatever they were – aside and spent most of the morning on Twitter. At some point, I realized my plan to offer a critique needed some parameters, and posted a quick update:

So what were my takeaways? There were some practical things I learned. Keeping track of a lot of responses all at once is tough. The logistics of doing a fair drawing from retweets can be a little complicated. Tweeting on a hashtag that’s already trending (#NationalDoughnutDay) can greatly boost your visibility. But, just as with making a delicious batch of doughnuts, some of the intangible lessons were more important:

1.Don’t rush the doughnuts! Engagement takes time.
You want followers who are interested in you and want to engage, and that means you need to take the time to reciprocate. Offer something of value and people will respond - and that doesn’t necessarily mean monetary value like a critique or a book. I think people had fun that day and valued the interaction as much as (if not more than) the chance at a critique.

2.Just add sprinkles! It’s more fun when you have fun.
This particular giveaway didn’t feel like “work” or a drain on my time because I was engaging with people over a topic we all loved – doughnuts!
​
3.Don’t overmix your batter! Don’t overthink it.
Probably a life lesson for me, but I’m not sure this would have gone as well as it did, if I had spent time planning it in advance. For good or bad, Twitter is a very spontaneous medium and that can work to your advantage.
 
Just to quickly illustrate an example of #3, let’s jump back in the DeLorean and zoom forward to 2020. This year, I planned a big preorder giveaway for DOZENS OF DOUGHNUTS, scheduled to launch on National Doughnut Day – June 5. However, when the day came we were in the midst of major social upheaval and protests against racism and police brutality in the wake of the murder of George Floyd and…well, it didn’t feel like a good moment for self promotion or talk of something frivolous like doughnuts. So, just as spontaneously as I had jumped into the National Doughnut Day celebrations in 2019, I pulled out of them in 2020, and waited for a different moment to announce my giveaway.
 
Twitter can keep you on your toes, for sure, but keeping things spontaneous and real will help you grow your audience in a genuine way – and have fun while you’re doing it!

~Hosted by Amanda Smith
Welcome to the final installment of 24 Carrot Writing's Graphic Novel Virtual Panel Discussion. Over the last two weeks (Part 1 and Part 2), our talented panelists have shared insights about the strengths of graphic novels and their process as creatives. 
Join our panel as we jump into the last two meaty questions:

Middle school students seem particularly drawn to graphic novels, and often graphic novels are set in middle school. What does that communicate about the market for upper middle grade/ lower young adult readers? Are graphic novels purposefully aimed towards the middle school reader, or is there something in the graphic novel format that perfectly mashes with the middle schooler’s brain?
 
​​Breena Bard: Middle schoolers are taking their first steps toward independence, developing their own beliefs and opinions in a way that they hadn’t before. They are exposed to a diversity of ideas and people, and as they begin to open their minds, they are perfectly primed to receive a radical new method of storytelling. Kids are free of the biases that keep many adults away from comics, and they aren’t pressured to maintain a high-brow reading list. And as long as adults react to graphic novels by wringing their hands or turning their noses up, graphic novels will also have a certain rebellious spirit that might attract middle school readers as well. Plus, comics are just super fun!

What would you like to say to those well-meaning adults who act as gatekeepers regarding graphic novels? To those who see graphic novels as inferior reading?
 
​Kayla Miller: Comics ask readers to use different skills than prose books. To really read a graphic novel, you have to read not only the text, but also to observe environments, body language, and facial expressions. It can be a really engaging and emotional experience. When reading prose, you have to imagine the visuals based on the descriptions given to you and fill in details about the world around the characters, but when you’re reading comics you have to fill in the characters’ inner worlds and use context clues from the art to decipher what they’re thinking and feeling.  I don’t think the skills developed reading comics are any less important or useful than those that students gain while reading prose novels. I also get comments all the time from parents that their reluctant readers become eager readers when it comes to graphic novels. If you believe that fostering a love of reading in younger generations is important, you’re only getting in your own way when you disregard graphic novels.

Breena Bard: They should try reading some :) Really though, the fact that graphic novels are told with pictures should not disqualify them, and in fact makes them more accessible and engages students’ brains in a really unique way. Perhaps there is fear because graphic novels are a relatively new medium, but so were computers and tablets, and most schools utilize those to great success. Take time to read some of the new middle grade graphic novel classics (ask a middle schooler and they will surely have a list for you!) and keep an open mind to the possibilities these stories and this exciting format have to offer. They really are quite wonderful!   
 
Terri Libenson: It couldn’t be further from the truth (and if it helps, I avidly read comics as a kid, and now I read such a wide range of books, from non-fiction to fiction, including – yes – graphic novels for adults!). As I mentioned, graphic novels can be quite layered as well as visually stunning and rich in story. And then some are just plain fun, and that’s okay. Graphic novels vary just like prose books. And they are, indeed, BOOKS. 
 
Tom Angleberger: I think people are hung up on word-count. They assume 100,000 words is better than 1,000. Or 100. Or zero, in the case of wordless graphic novels. Well, that’s just dumb. Do they also assume that a novel by Joe Smedlap is better than a sonnet by Shakespeare?
I think we should judge books on how many brain cells they light up. Trust me, Dog Man lights up a lot more brain cells than Tom Sawyer Abroad. (I was forced to read Tom Sawyer Abroad in 7th grade and am still mad.)
 
Terry Ebbeling :  I would tell those reading “gatekeepers” of graphic novels that there are different strokes for different folks in all areas of life, including reading. If students enjoy graphic novels, they are READING! Yay! I do not recommend a steady diet of any one genre, including graphic novels. But, if this genre gets kids into books, then let’s allow and encourage graphic novels. ​

Thank you to Terri, Breena, Kayla, Tom, and Terry for a fabulous discussion. I know I am paying closer attention to details in the settings and characters, as well as other context clues when I read graphic novels. I am also inspired to think visually and cinematically about the scenes I write, and I cannot wait to get my hands on our panel's new releases in May (if I can pry them from my own middle schooler's hands!)

Terri Libenson  is the cartoonist of the internationally syndicated daily comic strip, The Pajama Diaries, and the author of the best-selling illustrated middle grade novels, Invisible Emmie, Positively Izzy, and Just Jaime.  She was also an award-winning humorous writer for American Greetings for 22 years. 
The Pajama Diaries launched with King Features in 2006 and currently runs in hundreds of newspapers throughout the country and abroad. Pajama Diaries has been nominated four times for the Reuben Award for “Best Newspaper Comic Strip” by the National Cartoonists Society and won in 2016.
Terri lives with her family in Cleveland, OH. Her newest novel, Becoming Brianna will be available in May 2020.  To learn more about Terri, visit http://terrilibenson.com/

Breena Bard writes and illustrates comics, drawing inspiration from her childhood in Wisconsin, and the stacks of graphic novels on her bedside table. Her graphic novel debut, Trespassers, is set to release May 5, 2020. She lives in Portland, Oregon, with her husband, two kids, and cranky but lovable cat. Visit http://www.breenabard.com/about-1 to learn more.

Tom Angleberger  is the author of the New York Times, USA Today, and Wall Street Journal bestselling Star Wars Origami Yoda series. He is also the author-illustrator of Fake Mustache and Horton Halfpott, both Edgar Award nominees, and the Qwikpick Papers series, as well as many other books for kids. But he always wanted to draw comics and he’s finally gotten the chance to draw with Geronimo Stilton and the Sewer Rat Stink! (Available May 5, 2020) He’s married to acclaimed graphic novelist Cece Bell, who wrote and illustrated El Deafo. To learn more visit  https://origamiyoda.com/the-books/
​

Kayla Miller is the author and illustrator of the best-selling Click series of graphic novels. The third book in the series, Act, is coming out in May 2020 and a fourth book is currently in the works. To learn more about Kayla, visit https://www.kayla-miller.com/
​

Terry Ebbeling has been teaching grades 7 and 8  ELA for the past eighteen years. She enjoys delving into reading and writing with her students and finds young-adult literature far more riveting than adult literature!

This week's reading list:
CLICK and CAMP by Kayla Miller
​INVISIBLE EMMIE, POSITIVELY IZZY and JUST JAIME by Terri Libenson
SMILE, SISTERS, and GUTS by Raina Telgemeier
DOG MAN by Dav Pilkey

​

Welcome to our annual holiday gift list! We have asked our guest bloggers and contributors about their favorite 2019 writing and illustrating things. Because they are always fabulous, they have provided a fantastic list of practical, frivolous, and fun gift ideas. Happy shopping!

In addition to Lizzy and The Good Luck Girl (Running Press Kids, 2019), Susan is the author of The Upside of Ordinary and numerous picture books. To learn more about Susan, visit her website at https://www.susanlubner.com/. 

Tania de Regil:
​Honestly, the greatest thing I’ve learned this year, both in my writing and illustrating, is letting go! I know it sounds a bit cheesy, but it’s true.  No one should worry about what people are going to think or say about their work, so I remind myself every day that I do this because I love it.   In more technical aspects, I started using the Schmincke watercolors and they are fantastic!

Tania de Regil is an author and illustrator from Mexico City who made her US debut this year with A New Home/ Un Nueva Hogar (Candlewick Press, 2019). To learn more about Tania, and browse her online print shop for some lovely Christmas gifts, visit her website at https://taniaderegil.com/books/

Studio Goodwin Sturges is a boutique artists agency dedicated predominately to children’s trade publishing. They look for artists who have a real sense of a child’s world and how to dynamically depict it. To learn more about Studio Goodwin Sturges please visit them at: http://www.studiogoodwinsturges.com/. 

Kelly Carey is a co-founder of 24 Carrot Writing and her debut picture book, HOW LONG IS FOREVER? launches from Charlesbridge in April of 2020. To learn more about Kelly visit her website at http://www.kcareywrites.com/. 

​Ileana Soon is an illustrator/visual development artist who grew up in Borneo before making her way to Los Angeles where she currently lives and works. NIGHT TRAIN is her debut as a picture book illustrator. Learn more about Ileana at http://ileanasoon.com.

Christy Ewers:

Two things I cannot live without as an agent (and the only things that keep me organized) are:

1. Sharpie Pens. They are the best fine-point pens out there, and anyone who has seen my handwriting knows that a nice clean black line means a lot to me! I use them to hand-address the envelopes when we do promotional mailings. I realize that the fact that I hand letter 250 addresses 3x a year makes me crazy, but the fact that they can withstand that kind of abuse is proof positive that they are awesome!

2. A nice college ruled small notebook with a thick, sturdy cover. I write everything in my notebook. From keeping a to-do list (complete with boxes to check!), to taking notes in meetings or conferences, to jotting down story ideas, to score-keeping my family rummy games, it’s got everything in it. It’s my travel companion and life line. Let’s not talk about what would happen it it was misplaced! Right now, I’m using this one from Madewell. 

Rachel Lynn Solomon is the author of the YA novels You'll Miss Me When I'm Gone, Our Year of Maybe, and the forthcoming Today Tonight Tomorrow (6/16/20), all from Simon & Schuster/Simon Pulse. You can find her online at rachelsolomonbooks.com and on Twitter @rlynn_solomon. ​

Amanda Smith:
My favorite way to keep track of my daily writing tasks, is this day planner by Day Designer. I love the roomy pages, with designated to-do list space, for each day. It also features tabs, and a month overview and has plenty of extra note pages to jot down monthly goals. It comes delivered in a beautiful box, which makes it an ideal no-wrapping- required gift.

~Guest blog by Angela Burke Kunkel

When you think of a picture book being read, what--- or more precisely, who--- do you see? A child snug on the lap of a beloved parent or grandparent? A teacher, perched on the edge of a tiny classroom chair, reading aloud to a rapt class seated criss-cross-applesauce on the rug? A toddler, alone in their room during quiet time, studiously turning the pages and reciting a favorite book from memory?

Or is the audience . . . you?
​
Sometimes, in our journey to become writers, we study so much advice and so many mentor texts and blog posts and craft books that we lose sight of our own voice, our own relationship with books, our own relationship with words.

We write for children, after all, many of us in a particular genre or format. Picture books present their own unique set of challenges, with the industry standard of 32 pages and that ever-fluctuating “sweet spot” for word count. And, of course, you have other considerations: room for the illustrator. The child. The reader. It can be enough to crowd out why you’re doing this in the first place.

And, selfishly, it is okay if that’s you.
 
Allow me to back up for a moment: In my daily professional life, I work as a teacher-librarian in a school that serves grades seven through twelve. My entire career, I’ve only worked with tweens and teens--- never with elementary or preschool-aged children (and, may I just say, bless those early childhood and elementary educators). When social conversations wind their way round to writing, teens and even other adults often express surprise that I don’t write YA. After all, that’s who I interact with on a daily basis. And there is incredible work for young adults out there. I love reading it and talking about it, especially with young people.

But it isn’t what my brain reaches for right now, emotionally or structurally, in terms of my own writing.  As someone who wanted to write novels for a very long time--- and never, ever finished a complete draft--- I found myself circling back to picture books. As I rediscovered them through my own young children, and through using them in classroom instruction with middle and high schoolers, I realized I also enjoyed them for my own aesthetic reasons. I loved how wordless titles felt like a silent movie unfolding. I loved the deceptive simplicity of clever refrains or circular structures. I loved the lyrical language and pacing of others, as metaphorical and gorgeous as any Mary Oliver poem. And yes, I’d read them with a child snuggled on my lap, or to a classroom of students (albeit at tables, not criss-cross-applesauce), but the aesthetic experience was a personal response for me. And eventually, I found myself reading them . . . by myself. When I had the itch to write after many years away from it, I allowed myself to consider the possibility of picture books.

As Ann Whitford Paul notes in Writing Picture Books, picture book form is unique because they are books written for people who cannot yet read, “usually read by an adult reader to a nonreader . . . The pictures are there to entice the nonreader to listen and also help construct meaning from the words.” And she’s right, but I also think as writers we can expand our vision beyond that, while still respecting it. After all, aren’t all good stories, regardless of form, about the experience of constructing meaning?

While it’s important to write with your primary audience in mind, remember that you can also have multiple audiences. I’d encourage aspiring writers to not only focus on how children might experience their book, but teens and adults as well. There are so many books I have used or want to use at the high school level--- from Faith Ringgold’s Tar Beach to Yuyi Morales’s Dreamers. Seeing teens, often stereotyped as cynical or disaffected, engaged in a picture book with the same wide-eyed wonder as a kindergartener reminds me that these stories serve a purpose for everyone. We just need to allow for that possibility.
 
So my challenge to you is this--- when you’re writing, and especially during those free writes and first drafts--- allow yourself to let go of that image of the lapsit reader or the elementary classroom. Disregard that editor voice in your brain that questions things like appropriateness and marketability and Lexile level. And, just for a little while, allow yourself to play. Swim around in words that make you feel like you’re engaging in a beautiful piece of language that isn’t cataloged “E” because it’s Easy. It’s “E” because it’s for everyone. And maybe, in that space of openness and play, you just might surprise yourself (and ultimately, your reader) with something beautiful.
           
Bio: 
Angela Burke Kunkel's debut picture book, DIGGING FOR WORDS: JOSÉ ALBERTO GUTIÉRREZ AND THE LIBRARY HE BUILT (illustrated by Paola Escobar and published by Random House/Schwartz & Wade) releases in Fall 2020. In addition to being an author, Angela works full time as a school librarian. She is a graduate of Simmons College in Boston, Massachusetts. Angela is represented by Liza Fleissig at the Liza Royce Agency. You can contact her here. You can also connect on Twitter and Instagram.

Hosted by Francine Puckly

I so enjoyed meeting and chatting with Christy Ewers and Chris Tugeau, the mother and daughter team behind The CAT Agency, at the 2019 New England SCBWI Spring Conference. 24 Carrot Writing is thrilled to host this interview with Christy as Illustrator Month comes to a close. 
 
Welcome, Christy!
 
Hello! And thank you for including me!!
 
For a lot of authors and illustrators starting out in the children’s literature publishing world, the big question on their minds is, “What are my chances?” So what arethe chances with The CAT Agency? How many submissions do you and Chris receive each week/month/year and how many new clients do you sign?

Oh boy – lots and lots. We receive a consistent flow of submissions a day. I’d say 20 on a slow day. It can be a challenge to get back to everyone, but we try to. As far as chances? We are always open to submission – always. But right now, we are not actively looking to add to our list. We are a boutique agency, so we need to be careful that we have the bandwidth to give our attention to those we currently represent before we consider taking on more talent. That said, if there is someone whose work has blown us away, we huddle about it!
 
When there is bandwidth for more, we consider adding to the group. However, there are lots of submissions that have impressed us that we have had to pass on! That’s the one crux of being a small agency!
 
Have you ever received a submission from an artist you’ve declined and then a year or a few years later receive a second query from the same artist who you feel has grown and developed and then decided to represent the artist? What would be the changes in the submission materials that would lead you to change your mind?
 
Absolutely!! We have several illustrators in our agency now that have that exact story. For instance, one of our illustrators submitted to us in 2015…and after seeing her work grow stronger and stronger over the course of 3 years, I signed her in 2018. She landed a two-book deal almost immediately. I’m so grateful that she stayed in touch, evolved, grew so much as an illustrator, and had the patience that it sometimes takes!
 
As far as changes in the submission goes, usually when we see promise in someone’s work, we will give a brief critique, things to work on, things to add, etc. and then we ask the artist to be in touch with new artwork. Obvious progress, pushing oneself, listening to critique, and being motivated to draw every day…those things are game-changers!
 
Illustrators are encouraged to be fresh and original with their art. When you and Chris review potential clients, what are the factors that make you feel an illustrator’s voice is unique and authentic?
 
I completely agree in encouragement for illustrators to find themselves in their style and work. We can tell if they have been heavily influenced by a certain style or trend, and it makes their work less appealing to us. That said, paying attention to what is selling and what is happening in the market is of utmost importance, too! 
 
As far as illustrators go, we really don’t recommend that they attempt to follow trends, even if their style is not one that we think would be super successful in the industry right now. Artists should stay true to themselves and create art in a way that makes them happy. We encourage practice and experimentation and growth, but only if it’s an organic process of evolving as an illustrator. I think that when people overthink being unique and authentic, it either makes them too much so— that their work becomes too niche—or it changes who they are as an artist, and it stops being fun!
 
If you are a talented illustrator, you will find work somewhere. It may not be in picture books, but maybe it’s in scientific illustration! Maybe it’s in educational books! Maybe it’s in children’s magazines! And then maybe there’s that one picture book that’s perfect for you and only you! My point is, everyone is unique. Do YOU!
 
What’s the most common mistake (or mistakes) an artist makes when seeking representation from The CAT Agency?
 
Beginning an email with “Dear Sirs.” Ha! (For real.) But other than that, really it’s just treating us as you would like to be treated. Spelling our names right, reading the submission guidelines, and then being human in terms of connection and correspondence. 
 
A lot of people send out obvious group submissions, and the salutation is “Hello” and there is nothing personal in the body that gives us any idea that they care about our particular agency at all. When we respond to submissions, we do so on a personal level. Sometimes giving really thought-out critiques and guidance! When someone doesn’t give us the few minutes it takes to be a little personal, we aren’t compelled to do the same. And then everyone loses!
 
When you sign an illustrator or author/illustrator, do you engage in a revision process with their work? If so, what does that process look like? 
 
Yes! Illustrations-wise, if there’s anything that we see that needs to be added to make their portfolio more robust and appealing to publishers, then we work with them to get it to that point. 
 
If it’s an author/illustrator working on a dummy, then I am happy to help along every step of the process. Sometimes it’s so early in the process that I help in brainstorming ideas and characters, and I’m here to help with overall story-crafting. Often, our author/illustrators either write a manuscript or sketch out a dummy before sharing it with me, and then I edit, make notes and suggestions about how to get it to the point of being submission-ready. 
 
It’s part of my job to make sure that everyone’s work—whether it be their portfolios or their dummies, or manuscripts—is as strong as it can be, and as marketable as can be when I present it. It’s also part of my job to help as our artists grow and evolve and move forward. So it’s an on-going thing; not just something that happens at the beginning of our working relationship. 
 
Of your represented clients, what do you consider to be a “good year” for The CAT Agency and your clients with respect to the number of contracted projects? And how many projects would an illustrator typically juggle at one time?
 
Oh boy, is this a loaded question! The answer is that it’s different for everyone. We have some artists who can quadruple up on projects, and they have the speed and ability to complete dozens of projects a year. Of course, they’re not all picture books—but with a combination of picture books, chapter books, magazine work, educational work, and cover art, it’s possible. We represent some artists who only work on picture books and only work on one at a time. So a good year for them would be two picture books. We have some artists who have a very niche style or appeal, and perhaps one major project a year would be a good year for them and their particular genre. If someone is working on a graphic novel, that eats up a whole year – and so in that case, a good year is one graphic novel. 
 
When I take on clients, I ask what their goals are in children’s literature/illustration, what their ideal life/work balance would be, and what their financial needs are. And then I can set goals for myself on how I can help them to make it a “good year” for them. Of course, I’m not a wizard, and this business is still freelance – and there are no guarantees in freelance! – but together we can work to hit the mark of a GREAT year! ☺
 
How do you work with editors to match your illustrators to specific manuscripts? How do you determine if an illustrator is a good match for a project?
 
Many of our projects are commissioned by editors or art directors who come to us. If our promotional efforts have worked, they’ll know about our illustrators, and they’ll come to me checking the interest and availability of an artist for a particular job. 
 
Whenever I’m visiting a publisher, showing portfolios and dummies, etc., I’ll start by asking if there’s anything in particular they are looking for. Oftentimes, they’ll say “Yes, we have just signed up a manuscript about a penguin who thinks he can fly and we are looking for an illustrator who has a fresh, painterly style, and who can create endearing, but not saccharine-sweet penguins. Got anyone who fits that bill?” And I think for a moment, and say, “As a matter of fact, I have a few!”—and we go from there. If they have interest in any of our illustrators, then it might lead to that person getting that book!
 
Sometimes, an editor or art director will come to me, and say (for instance) “I am looking for an illustrator for such-and-such graphic novel. Any suggestions?” or “I am looking for someone who is willing to work on a tight budget, and who can turn a book around in 4 months. Got anyone?” Things like that. So, depending on the criteria, I will make suggestions—but then the art has to speak for itself from that point on!
 
Based on your website, you and Chris represent roughly twice the number of illustrators as author/illustrators. Do editors prefer author work to be separate from illustrator work? Is it an easier sell to align an illustrator with an existing manuscript or do you find that it is a case-by-case basis?
 
Well, when my Mom started the agency in 1994, she was one of the only strictly illustrator agencies in the business. Over time, many of her illustrators either were, or became, authors as well. When I joined, I opened us up a little more to the ‘author’ end of things, as writing is my background, and it excites me just as much as the illustrating does!
 
As far as editors go, I think that a one-stop-shop of an author/illustrator is great, but I don’t think that it makes a huge difference. It’s not always a guarantee that they are going to love both the story and the illustrations, so there’s always that risk in submitting author/illustrated dummies. It often happens that they like the manuscript, but not the art, or the art, but not the story. Which is why just authors should generally submit only their manuscripts, and not try to assign an illustrator to their stories, or have an illustrator do artwork for them. If they like one and not the other, it may be a pass for both.  
 
Signing up just a manuscript adds that extra step in finding the right illustrator to illustrate it, but that’s the fun part! 
 
What do you feel The CAT Agency offers its clients that is unique or different in the industry?
 
I’m not totally sure how other agencies operate, but I think that what makes us different is the family aspect of our group. My Mom and I are obviously mother/daughter, but even long before I joined her, she always cultivated an environment of “family” within the agency. She has always really cared about the people she has represented over the years; knowing and involved in their work and family life – and they were always a part of ours! 
 
Since I joined, we have expanded a bit, but it’s still really important to us to maintain the family feel. We encourage everyone we represent to get to know one another, support one other, lean on one another, and to feel like they are part of an extended family of artists. We also want to make sure that everyone feels comfortable coming to us for any reason; in the way that you would a friend. 
 
Of course, the agency is a business, and we respect that aspect of it, too. Sometimes caring for someone means parting ways, if - for whatever reason - we are unable to do our job as agents, or an artist is unable to do theirs. But even if we have to take different paths, we still support and care for everyone as they continue their journey – like a family does!
   
When an illustrator is not working on an assignment, what do you advise your illustrators do to grow their craft/art?
 
Draw every day! Every day. Always create and play and experiment. If you find yourself with free time, create a dummy! Or give yourself an assignment, like a mock cover, or experimenting with graphic novel illustration, or creating any number of new portfolio pieces. Try a new medium, or a new process. One thing I definitely recommend is to do a figure drawing class, or sketch from real life, or plein-air paint, or even collage. Challenging yourself or simply just practicing every day will keep you loose and creative, but you also may discover (or uncover) something spectacular in doing so. And that may just be the ticket to your next project!

Hosted by Francine Puckly

As Illustrator Month continues, 24 Carrot Writing is excited to host New England-based author/illustrator Deborah Freedman, creator of several picture books for young readers. Her books have received many starred and enthusiastic reviews, honors, and awards — including SCBWI’s Crystal Kite Award and a Parent's Choice Gold Award. Welcome, Deborah! 
 
You’re recently back from Nerd Camp in Parma, Michigan. Can you tell us a little bit about this event, how long have you been doing it, and what’s your favorite part of this outing?
 
I love Nerd Camps! I could talk books all day if you let me, and for the past four years visiting Parma has been a highlight of my summer. It’s a place where passionate, progressive educators are sharing their most creative ideas about raising readers, in a relaxed atmosphere, perfect for spontaneous, informal conversations and getting to know people. I’ve met so many I truly respect and admire  — and they give me hope for the world. I’m incredibly grateful for all teachers do.
           
Let’s talk about CARL AND THE MEANING OF LIFE. What was the process for bringing Carl into the world, from inspiration to completion?
 
Carl, as a character, first popped up in one of many revisions I did for my book SHY. But no one at Viking understood what this funny earthworm was doing in that book, so my darling was deleted. But not killed! Late in 2016, I was sitting at my desk, questioning my purpose in life, when this small character with big questions came back to me… and this time, he had his own story.
 
You’ve worked with Kendra Levin at Viking Children’s Books on a few of your projects. Have you and Kendra discussed or applied any of the exercises from her book, THE HERO IS YOU?
 
I’ve worked with Kendra on four books and have learned so much from her. We do talk about the creative process a lot, and she is as insightful about that in person as she is in HERO. The real Kendra, like the author Kendra, is a wonderful creativity therapist; when she helps steer me through some particular problem, she’s also giving me the tools and confidence to deal with it myself the next time.
 
Tell us a little bit about the process of working with your editors. How long does it take, from start to finish, once one of your manuscripts is acquired?
 
With Kendra, each book has started with a fairly clear concept, characters, theme… but I’m plot-challenged, so that’s where a lot of our work together happens. Even once I hope I’ve got it, she will push me to clarify my intentions and go deeper. With some projects, I chase an idea in a bunch of different directions before finding the right path, and other stories slowly evolve — but all of our manuscripts have taken a long time, up to nine months of back and forth with text and thumbnails before I start doing tight sketches. Once everything is approved for final art, Kendra hands me off to Jim Hoover, who has art directed all of my five books at Viking.
 
With any of my publishing teams, a lot gets done by email, though of course I love those long phone conversations or occasional in-person meetings where we can really hash things out. 

How did you manage the leap from pre-published to successfully published with multiple books out over the last 12 years? Was there a learning curve when it came to marketing your books and crafting author visits? And did you ever feel you made any marketing mistakes or that there was anything you would avoid in future?
 
Wouldn’t it be great if there were one place authors could go to learn everything we need to know about having a book out in the world? My main mistake has been worrying too much about what other people are doing. In the end, experience has turned out to be the best teacher, helping me to slowly trust my own instincts and simply do what I enjoy and do best—for author visits, marketing, all of it. I think that figuring out how to present our public selves to the world is a lot like finding and honing a writing voice. Which can take a while!
 
You and I met years ago at the SCBWI Summer Conference in LA standing in line at a coffee bar, just after your debut picture book was released. You evolved from SCBWI member seeking publication to debut author/illustrator to multi-published author/illustrator who now presents at conferences. How important has the Society for Children’s Book Writers and Illustrators been to your writing career?
 
Yes, I remember that! I’d sold my first book, Scribble, after being “discovered” at the NYSCBWI conference, and it had recently come out. Travelling to LA that year turned out to be important for my career too, because it helped me connect with my first agent. But honestly, I mostly value SCBWI for helping me find a wonderful writing community of people like you — who are supportive, inspiring, and dear to me. We never stop needing each other.
 
When you are taking a break from working on an assignment, what do you do to grow your craft/art?
 
A break? What’s that? ;)
 
I should take more long breaks. But there always seem to be things on my desk, in various stages, because I’m very, very slow at developing ideas and am afraid to turn the incubator off! I have also discovered that valuable cross-fertilization seems to happen between projects when more than one is going at a time.
 
But every day I do make time for reading from a wide range of both kid’s and adult fiction, nonfiction, essays, poetry…  and my husband and I take frequent advantage of our fortunate, easy access to amazing theater, music, and museums. Other art forms give me a break from my own brain for a while and then later expand it.
 
At 24 Carrot Writing, we pay a lot of attention to goal setting and planning. Do you set illustrating/ art goals? If so, what do they look like?
 
I do my best to stay loose and open for as long as I can, and have figured out that I need to schedule in enough space for experimentation and play, and also time to overcome my inevitable inertia, fear, self-consciousness…
 
My main goal is simply to grow with every book; I just want to feel like I’m always pushing forward.
 
My biggest dream is that someday the final product will be as good as what was in my head. :)  ​

​Deborah’s most recent releases are CARL AND THE MEANING OF LIFE released by Viking Children’s Books on April 2, 2019, as well as SHY (Viking Children’s Books, 2016) and THIS HOUSE, ONCE (Atheneum Books for Young Readers, 2017). To find out more about Deborah, visit her at https://www.deborahfreedman.net, @DeborahFreedman on Twitter, and @freedmanillustrates on Instagram.

​When I was 5 years old, just around the same age as the boy and the girl from A NEW HOME, my mom and dad had some big news for my brother and me. My dad had been accepted to a prestigious medical school in Stockholm, Sweden! This, of course, meant we had to move. Truthfully, I was scared, I had never even heard about this place before, and I didn’t fully understand what moving really implied. All I knew was that I would be leaving everyone and everything I loved behind, and that I was going to miss my home very much.  Nevertheless, we left soon after that, but something happened that I wasn’t expecting at all. I loved it! I quickly fell in love with Sweden, with the people, the food, and everything about it really, and in no time, I felt right at home. I had the opportunity to experience incredible new things that wouldn't have happened if I’d never moved to a different country. We lived there for three years and then we moved back to Mexico City, but I still cherish those years I called Sweden my home. 
 
When I graduated from high school, I really wanted to study art or design. I knew I wanted to have that experience of living in a different country again, so I applied to different schools across the United States. And this time, I got accepted to an incredible design school in New York City! I was thrilled!  When I arrived, I fell in love with the city: its sparkling energy, its incredibly diverse people, and how there was something new to discover every single day. 
 
From these experiences of moving around, I realized that no matter where I found myself, I could make that place my home. I learned so much from living in different countries and I am so grateful for that. It really opened my eyes and helped me realize that I should always be willing to try new things, no matter how scary they might seem at first. With this idea, I started writing A NEW HOME. 

Now, a funny thing happens when we move to a different country: our experience living abroad actually connects us on a very deep and emotional level to our home country.  Things you’ve taken for granted before suddenly become so precious, and you start seeing them with a different mindset. While living in NYC, I started reminiscing all the things I loved about my home city. The sounds, the smells, the food, and the people. All these things that make up a city, and what actually makes each place so wonderfully unique. There were so many things about Mexico that I wanted to share. And to tell you the truth, NYC reminded me of Mexico City in so many ways. So, you could say that this book is a love letter dedicated to these two magnificent cities I’ve had the honor of calling home and an effort to help others see them for what they truly are.

​On a final note, another incredible thing I was able to experience while living in different countries was meeting people from all over the world. While I was living in Sweden I went to an international school, so I had friends from Kenya, England, Australia, Iran, Israel, Poland, Finland, India, USA, you name it. It was amazing! I was able to learn so much from all my friends. And since NYC is one of the most diverse cities in the world, I met amazing people there as well. Because of this, I learned that that no matter where any of us come from, we’re really not that different. So, even though the boy and the girl from A NEW HOME grew up in completely different cultures and circumstances, they are experiencing the same fears and emotions—which serves to show that in the end, we are all just humans.

Bio:
Tania studied fashion design at Parsons School of Design in New York City and finished her studies in her home country of Mexico. Her work as a costume designer in film and television has helped to better grasp the art of storytelling through images. She uses a variety of media in her work, such as watercolor, gouache, color pencils, wax pastels and ink to create richly textured, engaging images.

Visit Tania's website: https://taniaderegil.com/

Tania’s American debut picture books , A New Home, and Un Nuevo Hogar, are available from the following vendors:
Indiebound: 
https://www.indiebound.org/book/9781536201932
Barnes&Noble:
https://www.barnesandnoble.com/w/a-new-home-tania-de-regil/1129102613?ean=9781536201932
https://www.barnesandnoble.com/w/un-nuevo-hogar-tania-de-regil/1129102661?ean=9781536206753
Amazon:
https://www.amazon.com/New-Home-Tania-Regil/dp/1536201936/ref=sr_1_1?keywords=A+new+Home+Tania+de+regil&qid=1565288619&s=books&sr=1-1
https://www.amazon.com/nuevo-hogar-Spanish-Tania-Regil/dp/153620675X/ref=sr_1_2?keywords=A+new+Home+Tania+de+regil&qid=1565288619&s=books&sr=1-2

~Guest blog by Jamie Tan

As a senior publicist at Candlewick Press, my job involves a lot of travel, conversation, logistics, and a ton of e-mail. When I started out in publicity, I walked in thinking that the job would be about reaching out to event and media contacts, acting as an author liaison, and being a public-facing representative of Candlewick Press. The job is that, but with a whole lot of fun and unexpected tasks, mostly involving troubleshooting when the random things go awry.
 
My typical day at the office involves a myriad of tasks. I set up events, pitch journalists, talk to my authors about plans for their upcoming titles, and contribute to the department hive-mind when we have queries or are looking for fresh leads. I spend most of my day responding to e-mail, checking relevant social media, and planning for future campaigns. In my head, I’m thinking at least two seasons (one year) ahead. It’s nothing compared to my editorial and design colleagues, who are often times thinking two years (or more) out.

My typical day at an event or conference involves being an author liaison and amateur photographer. When I am with authors, I make sure I know their schedules inside and out so that I know where we need to be, how to get there, and who to contact if an issue arises. I also want to make sure that the authors are as comfortable and event-ready as possible, which involves taking them out to coffee or simply walking around to ease their nerves. I’ve learned how to situate myself in an audience so that I can take the best photograph possible to be used in social media or a photo round-up post-event. I admit that I’m glued to my phone during events, whether it be I’m waiting for a call or text response to a question, checking to see if anyone has posted about my author on social media, or am trying to decipher the best way to get from point A to point B. For  publicists, a strong internet connection and access to their inboxes are musts.​

When I think about my job description, I think about it like casting a wide net. I’m trying to hit up every angle I can, even the unusual ones. I get my fair share of rejection, but I also have successes. It can be depressing to send out more than twenty e-mails and not receive a response, but it is gratifying when the twenty-first e-mail you send out gets an enthusiastic response. The one thing I’ve learned? Keep trying. You never know what’s going to happen!
 
My advice for authors would be to keep an eye out for opportunities. They are my partners in the publicity process, and I really appreciate it when an author has built relationships within the industry that result in being asked to participate in interviews and also appearances. Several of the authors I work with have really robust social media presences which are really helpful in keeping their names in the public eye. While the publicity department and I have access to a wider range of events, authors are able to tap into their local literary scenes and be aware of opportunities that I might not be.
 
Jamie Tan is a Senior Publicist at Candlewick Press and has her MA in Children’s Literature from Simmons College. Before working at Candlewick Press, Jamie worked in events and marketing at several independent bookstores. 
​You can find her on Twitter @thejamietan.

A Guest Post by Book Marketing Coach Colleen Riordan

Imagine for a moment that your books sell like cronuts in Brooklyn every time you publish a new title. Readers are flocking to the bookstores. They’re hyping your book everywhere—even before they’ve had the pleasure of cracking it open.
 
It’s the dream, right?
 
Avid readers want good stories. They want your stories. And, if they’re anything like you, then you know how excited these bookworms get. They’re scouring Goodreads and book blogs right and left, on the prowl for their next favorite story. But, they can’t love your book if they don’t know it exists.
 
This is precisely why authors need email.
 
The best book marketing, in its simplest form, is just passionately sharing your story with the readers who already want it.
 
Email makes that easy.

​The 3 Myths of Author Email 

Authors often argue that they don’t need to use email to communicate with readers. They feel it’s unnecessary, outdated, and time-consuming.
 
Can you blame them? Social media is exciting and ubiquitous. It’s easy to throw email to the wayside and chase the shiny new toys. Email has been around since the 1970’s, but that doesn’t mean it’s out-of-date. In fact, email is one of the most effective marketing tools today.
 
Let’s tackle some of the myths that authors believe about why they don’t need to email readers.

Myth 1:  Email is unnecessary. Readers will find the books if they really want them. 
​
Imagine if you had an email list of people eager to read your books the moment they get published. These readers are already passionate about what you do, which means they’re more likely to preorder or run out to the bookstore during that first week. If you had enough fans like that, you could hit the bestseller lists book after book.
 
The book industry has a vast reach. Books are promoted on television, social media, newspapers, and park benches. It’s fantastic because at any moment you might stumble across your next favorite story.
 
However, books have a lot of competition. Over your average day, you have access to entertainment non-stop. Your phone, computer, television, and radio are filled with high quality content. A great book has to break through all of that noise.
 
Take a moment to think about how you found the last book you read.
 
Did you stumble across it on the library shelves? Did your best friend gush about it for weeks? Did you use specific keywords to search for it (or something like it) online?
 
Most of us don’t have a system for discovering new books. We hear about them on television. We spot our favorite authors reading them on Instagram. We ask our librarians for recommendations.
 
But between the incredible entertainment already at our fingertips and the sheer volume of advertising we see everyday, even the most die-hard fans are missing out on new book announcements.
 
Typically, books in a series are published a year apart. That’s a long time for a reader to wait. You can’t expect them to religiously check your website or the bookstore on the first of each month, eagerly awaiting the next book’s release.
 
Can you see the flaws in this system?
 
You can’t rely on fate to notify readers about your books. It’s not reliable. It’s not repeatable. You need a method of notifying readers about your books every time something comes out.
 
If you want to a career as an author, you can’t put the responsibility of hearing about your books on your readers. You need to reach out to them and tell them about these amazing stories. This is why email is perfect.

​Myth 2:  Email is outdated because social media has taken over the internet. 
​
Social media is an entertaining way to interact with readers. You can quickly share photos, broadcast new messages, and engage with fans in real-time.
 
So, why not only use social media?
 
Social media networks like Facebook let readers follow their favorite author’s online presence. Here’s the catch: Facebook is not a direct communication channel. When an author posts their latest book announcement to their Facebook page or profile, Facebook’s algorithm decides which of your followers see it and when.
 
On average, less than 8% of your audience will see one of your organic posts on Facebook. These are your everyday, unpaid posts. For the average business page, the rate goes down to 2%. That means that a very small portion of your audience is seeing the post you worked so hard to create.
 
This percentage is variable of course. If you have an incredibly active and engaged audience who love you and regularly comment on your posts or share them, the algorithm will broadcast your posts to more of your followers. However, it still won’t be all of your followers.
 
Now, 8% might seem tiny, but it doesn’t mean you should skip Facebook entirely. It just means you shouldn’t put all your eggs in one basket. All of your social networks have this problem. You simply cannot reach everyone who is following you.
 
Why? Because Facebook—or whichever social network you’re using—is the middleman. You don’t get to decide who sees your posts. They do.
 
Social media networks limit the reach of a post for several reasons.
 
First, they tailor the newsfeed experience for individuals to show them more of what they already like and less of what they don’t. This is based off the how often someone engages with posts like yours and how much engagement your posts get.
 
Second, social media is technically considered ‘free.’ (It’s not. You’re exchanging your data for use of their platform.) However, Twitter, Facebook, and the rest of the social media networks are all businesses that need to make money to survive. One of the ways they monetize their platforms is by asking you to pay to reach more people through ads or sponsored posts.
 
With email, there is no middleman deciding who sees your message.
 
It’s direct communication. You write, and your subscribers get to make the active choice about whether they’ll read your email.

​Myth 3:  Email is difficult and takes time away from writing. 

As you can see from what we covered in the previous two myths, you can’t afford to NOT use email.

 
Without email, you’re taking the risk that even your biggest fans will never find the sequel to books they already loved. They won’t get the chance to share your new release on social media or borrow it from a friend. You’ll waste weeks on carefully constructed social media posts promoting something that few followers will ever see.
 
To choose to avoid email is to choose to spend more time on your marketing just to reach the same number (or less) of people.
 
Imagine having an eager audience just waiting to hear from you—with a smile and open arms.
 
With email, you can have that.
 
At the core of your book marketing, you need a reliable, one-on-one method for communicating with your fanbase. Email excels at creating real relationships with your readers.
 
In the author-reader relationship, it’s your responsibility to reach out with news about your upcoming releases, entertaining activities, and book signings or events. Readers have a plethora of entertainment to choose from. You can’t even become a choice if they don’t know you have something coming out.
 
Through email, you can personalize your messages and treat each subscriber as a unique, book-loving, fan—not just an email address. When your emails are entertaining, educational, and/or aspirational, you are rewarding each and every one of your fans, who will in turn, share their love of your books with the world.

​Colleen Riordan is a book marketing coach and the founder of Wild Ink Marketing. She has over eight years of experience in marketing and communications and a deep passion for teaching authors and illustrators how to sell more books and build their careers through the power of book marketing. 

To learn more about Colleen and Wild Ink Marketing, please visit Colleen at https://www.wildinkmarketing.com/. 

~ by Amanda Smith

​​24 Carrot Writing celebrates with
Kristine Asselin
as her new Young Adult novel, 
Falling for Wonder Boy 
hits shelves today! 

Kristine shares the inspiration behind the novel, as well as her path to publishing:

​Falling for Wonder Boy has truly been a labor of love for me. When I started writing in 2006, I was drafting mostly picture book texts for my toddler—they were okay, but not great. I got some nice feedback, but nothing more. When a friend reminded me of an anecdote from our teen years, I had an epiphany. It would make a great YA short story.

My parents managed a golf course in the 1980s. They bought it when I was in the 6th grade. For my entire teen years, we lived, worked, and played golf. When I was in high school, I was the only girl in my four years to go out for the golf team. It just wasn’t a sport girls played in my world.

After I wrote the short story, I shared it with a few trusted friends. And the overwhelming response was that people needed to know more about the characters. That short story ended up being published in Golfer Girl Magazine in 2008 as “The Knight in Tan Khakis” and is more or less Chapters 9 and 10 in the book—where Scott tosses Kate a sweatshirt to cover up a see-through wet t-shirt. 

Since 2008, that short story has evolved. For a long time, the title of the novel was The Sweet Spot. It’s been through a dozen revisions, it landed me my agent (more than once). It was acquired by a publishing company and then rejected after the decision was made that golf wasn’t something that would sell to teens. I’ve written other things, including a ton of nonfiction and two published novels (Any Way You Slice It and co-written The Art of the Swap). In fact, Any Way You Slice It was a direct result of that failed acquisition.

The Sweet Spot was shelved for years, but in late 2018, after ten years of close calls, I decided to work with K.R. Conway at Wicked Whale Publishing to independently publish the book. I changed the title to Falling for Wonder Boy and I haven’t looked back.

I’ll be honest, in some ways it’s scarier than anything else I’ve ever published. There are pieces of my heart on display for all to see—it’s mostly fictionalized, but there are moments that really happened (like the sweatshirt toss). Emotions that were real.

This book is truly the book of my heart. Not only is it firmly grounded in my own history, it’s also been the backbone of my writing career. Working on this book taught me how to write. It opened doors for me professionally. It deserves to be out in the world.
​
I’m grateful to K.R. Conway for her support, guidance, and amazing design skills. I could not have imagined a better skin for Kate and Scott to live inside. I’d love to engage with readers. Please let me know what you think!  

Bio
​Kristine is the author of sixteen works of children’s nonfiction as well as the YA novel Any Way You Slice It and co-author of the middle grade novel The Art of the Swap.
 
She loves being a Girl Scout leader and a Library Trustee, and volunteering with the Society of Children’s Book Writers and Illustrators. Her alter-ego is The Query Godmother and she loves critiquing queries and helping people with submission packages. She lives on the outskirts of Boston with her teen daughter and husband, and is represented by Kathleen Rushall of the Andrea Brown Literary Agency.​
​
Visit her at ​ www.kristineasselin.com/

FALLING FOR WONDER BOY is available at Amazon, Barnes and Noble, Kobo and other online vendors.