Hosted by Francine Puckly

I so enjoyed meeting and chatting with Christy Ewers and Chris Tugeau, the mother and daughter team behind The CAT Agency, at the 2019 New England SCBWI Spring Conference. 24 Carrot Writing is thrilled to host this interview with Christy as Illustrator Month comes to a close. 
 
Welcome, Christy!
 
Hello! And thank you for including me!!
 
For a lot of authors and illustrators starting out in the children’s literature publishing world, the big question on their minds is, “What are my chances?” So what arethe chances with The CAT Agency? How many submissions do you and Chris receive each week/month/year and how many new clients do you sign?

Oh boy – lots and lots. We receive a consistent flow of submissions a day. I’d say 20 on a slow day. It can be a challenge to get back to everyone, but we try to. As far as chances? We are always open to submission – always. But right now, we are not actively looking to add to our list. We are a boutique agency, so we need to be careful that we have the bandwidth to give our attention to those we currently represent before we consider taking on more talent. That said, if there is someone whose work has blown us away, we huddle about it!
 
When there is bandwidth for more, we consider adding to the group. However, there are lots of submissions that have impressed us that we have had to pass on! That’s the one crux of being a small agency!
 
Have you ever received a submission from an artist you’ve declined and then a year or a few years later receive a second query from the same artist who you feel has grown and developed and then decided to represent the artist? What would be the changes in the submission materials that would lead you to change your mind?
 
Absolutely!! We have several illustrators in our agency now that have that exact story. For instance, one of our illustrators submitted to us in 2015…and after seeing her work grow stronger and stronger over the course of 3 years, I signed her in 2018. She landed a two-book deal almost immediately. I’m so grateful that she stayed in touch, evolved, grew so much as an illustrator, and had the patience that it sometimes takes!
 
As far as changes in the submission goes, usually when we see promise in someone’s work, we will give a brief critique, things to work on, things to add, etc. and then we ask the artist to be in touch with new artwork. Obvious progress, pushing oneself, listening to critique, and being motivated to draw every day…those things are game-changers!
 
Illustrators are encouraged to be fresh and original with their art. When you and Chris review potential clients, what are the factors that make you feel an illustrator’s voice is unique and authentic?
 
I completely agree in encouragement for illustrators to find themselves in their style and work. We can tell if they have been heavily influenced by a certain style or trend, and it makes their work less appealing to us. That said, paying attention to what is selling and what is happening in the market is of utmost importance, too! 
 
As far as illustrators go, we really don’t recommend that they attempt to follow trends, even if their style is not one that we think would be super successful in the industry right now. Artists should stay true to themselves and create art in a way that makes them happy. We encourage practice and experimentation and growth, but only if it’s an organic process of evolving as an illustrator. I think that when people overthink being unique and authentic, it either makes them too much so— that their work becomes too niche—or it changes who they are as an artist, and it stops being fun!
 
If you are a talented illustrator, you will find work somewhere. It may not be in picture books, but maybe it’s in scientific illustration! Maybe it’s in educational books! Maybe it’s in children’s magazines! And then maybe there’s that one picture book that’s perfect for you and only you! My point is, everyone is unique. Do YOU!
 
What’s the most common mistake (or mistakes) an artist makes when seeking representation from The CAT Agency?
 
Beginning an email with “Dear Sirs.” Ha! (For real.) But other than that, really it’s just treating us as you would like to be treated. Spelling our names right, reading the submission guidelines, and then being human in terms of connection and correspondence. 
 
A lot of people send out obvious group submissions, and the salutation is “Hello” and there is nothing personal in the body that gives us any idea that they care about our particular agency at all. When we respond to submissions, we do so on a personal level. Sometimes giving really thought-out critiques and guidance! When someone doesn’t give us the few minutes it takes to be a little personal, we aren’t compelled to do the same. And then everyone loses!
 
When you sign an illustrator or author/illustrator, do you engage in a revision process with their work? If so, what does that process look like? 
 
Yes! Illustrations-wise, if there’s anything that we see that needs to be added to make their portfolio more robust and appealing to publishers, then we work with them to get it to that point. 
 
If it’s an author/illustrator working on a dummy, then I am happy to help along every step of the process. Sometimes it’s so early in the process that I help in brainstorming ideas and characters, and I’m here to help with overall story-crafting. Often, our author/illustrators either write a manuscript or sketch out a dummy before sharing it with me, and then I edit, make notes and suggestions about how to get it to the point of being submission-ready. 
 
It’s part of my job to make sure that everyone’s work—whether it be their portfolios or their dummies, or manuscripts—is as strong as it can be, and as marketable as can be when I present it. It’s also part of my job to help as our artists grow and evolve and move forward. So it’s an on-going thing; not just something that happens at the beginning of our working relationship. 
 
Of your represented clients, what do you consider to be a “good year” for The CAT Agency and your clients with respect to the number of contracted projects? And how many projects would an illustrator typically juggle at one time?
 
Oh boy, is this a loaded question! The answer is that it’s different for everyone. We have some artists who can quadruple up on projects, and they have the speed and ability to complete dozens of projects a year. Of course, they’re not all picture books—but with a combination of picture books, chapter books, magazine work, educational work, and cover art, it’s possible. We represent some artists who only work on picture books and only work on one at a time. So a good year for them would be two picture books. We have some artists who have a very niche style or appeal, and perhaps one major project a year would be a good year for them and their particular genre. If someone is working on a graphic novel, that eats up a whole year – and so in that case, a good year is one graphic novel. 
 
When I take on clients, I ask what their goals are in children’s literature/illustration, what their ideal life/work balance would be, and what their financial needs are. And then I can set goals for myself on how I can help them to make it a “good year” for them. Of course, I’m not a wizard, and this business is still freelance – and there are no guarantees in freelance! – but together we can work to hit the mark of a GREAT year! ☺
 
How do you work with editors to match your illustrators to specific manuscripts? How do you determine if an illustrator is a good match for a project?
 
Many of our projects are commissioned by editors or art directors who come to us. If our promotional efforts have worked, they’ll know about our illustrators, and they’ll come to me checking the interest and availability of an artist for a particular job. 
 
Whenever I’m visiting a publisher, showing portfolios and dummies, etc., I’ll start by asking if there’s anything in particular they are looking for. Oftentimes, they’ll say “Yes, we have just signed up a manuscript about a penguin who thinks he can fly and we are looking for an illustrator who has a fresh, painterly style, and who can create endearing, but not saccharine-sweet penguins. Got anyone who fits that bill?” And I think for a moment, and say, “As a matter of fact, I have a few!”—and we go from there. If they have interest in any of our illustrators, then it might lead to that person getting that book!
 
Sometimes, an editor or art director will come to me, and say (for instance) “I am looking for an illustrator for such-and-such graphic novel. Any suggestions?” or “I am looking for someone who is willing to work on a tight budget, and who can turn a book around in 4 months. Got anyone?” Things like that. So, depending on the criteria, I will make suggestions—but then the art has to speak for itself from that point on!
 
Based on your website, you and Chris represent roughly twice the number of illustrators as author/illustrators. Do editors prefer author work to be separate from illustrator work? Is it an easier sell to align an illustrator with an existing manuscript or do you find that it is a case-by-case basis?
 
Well, when my Mom started the agency in 1994, she was one of the only strictly illustrator agencies in the business. Over time, many of her illustrators either were, or became, authors as well. When I joined, I opened us up a little more to the ‘author’ end of things, as writing is my background, and it excites me just as much as the illustrating does!
 
As far as editors go, I think that a one-stop-shop of an author/illustrator is great, but I don’t think that it makes a huge difference. It’s not always a guarantee that they are going to love both the story and the illustrations, so there’s always that risk in submitting author/illustrated dummies. It often happens that they like the manuscript, but not the art, or the art, but not the story. Which is why just authors should generally submit only their manuscripts, and not try to assign an illustrator to their stories, or have an illustrator do artwork for them. If they like one and not the other, it may be a pass for both.  
 
Signing up just a manuscript adds that extra step in finding the right illustrator to illustrate it, but that’s the fun part! 
 
What do you feel The CAT Agency offers its clients that is unique or different in the industry?
 
I’m not totally sure how other agencies operate, but I think that what makes us different is the family aspect of our group. My Mom and I are obviously mother/daughter, but even long before I joined her, she always cultivated an environment of “family” within the agency. She has always really cared about the people she has represented over the years; knowing and involved in their work and family life – and they were always a part of ours! 
 
Since I joined, we have expanded a bit, but it’s still really important to us to maintain the family feel. We encourage everyone we represent to get to know one another, support one other, lean on one another, and to feel like they are part of an extended family of artists. We also want to make sure that everyone feels comfortable coming to us for any reason; in the way that you would a friend. 
 
Of course, the agency is a business, and we respect that aspect of it, too. Sometimes caring for someone means parting ways, if - for whatever reason - we are unable to do our job as agents, or an artist is unable to do theirs. But even if we have to take different paths, we still support and care for everyone as they continue their journey – like a family does!
   
When an illustrator is not working on an assignment, what do you advise your illustrators do to grow their craft/art?
 
Draw every day! Every day. Always create and play and experiment. If you find yourself with free time, create a dummy! Or give yourself an assignment, like a mock cover, or experimenting with graphic novel illustration, or creating any number of new portfolio pieces. Try a new medium, or a new process. One thing I definitely recommend is to do a figure drawing class, or sketch from real life, or plein-air paint, or even collage. Challenging yourself or simply just practicing every day will keep you loose and creative, but you also may discover (or uncover) something spectacular in doing so. And that may just be the ticket to your next project!

Hosted by Francine Puckly

As Illustrator Month continues, 24 Carrot Writing is excited to host New England-based author/illustrator Deborah Freedman, creator of several picture books for young readers. Her books have received many starred and enthusiastic reviews, honors, and awards — including SCBWI’s Crystal Kite Award and a Parent's Choice Gold Award. Welcome, Deborah! 
 
You’re recently back from Nerd Camp in Parma, Michigan. Can you tell us a little bit about this event, how long have you been doing it, and what’s your favorite part of this outing?
 
I love Nerd Camps! I could talk books all day if you let me, and for the past four years visiting Parma has been a highlight of my summer. It’s a place where passionate, progressive educators are sharing their most creative ideas about raising readers, in a relaxed atmosphere, perfect for spontaneous, informal conversations and getting to know people. I’ve met so many I truly respect and admire  — and they give me hope for the world. I’m incredibly grateful for all teachers do.
           
Let’s talk about CARL AND THE MEANING OF LIFE. What was the process for bringing Carl into the world, from inspiration to completion?
 
Carl, as a character, first popped up in one of many revisions I did for my book SHY. But no one at Viking understood what this funny earthworm was doing in that book, so my darling was deleted. But not killed! Late in 2016, I was sitting at my desk, questioning my purpose in life, when this small character with big questions came back to me… and this time, he had his own story.
 
You’ve worked with Kendra Levin at Viking Children’s Books on a few of your projects. Have you and Kendra discussed or applied any of the exercises from her book, THE HERO IS YOU?
 
I’ve worked with Kendra on four books and have learned so much from her. We do talk about the creative process a lot, and she is as insightful about that in person as she is in HERO. The real Kendra, like the author Kendra, is a wonderful creativity therapist; when she helps steer me through some particular problem, she’s also giving me the tools and confidence to deal with it myself the next time.
 
Tell us a little bit about the process of working with your editors. How long does it take, from start to finish, once one of your manuscripts is acquired?
 
With Kendra, each book has started with a fairly clear concept, characters, theme… but I’m plot-challenged, so that’s where a lot of our work together happens. Even once I hope I’ve got it, she will push me to clarify my intentions and go deeper. With some projects, I chase an idea in a bunch of different directions before finding the right path, and other stories slowly evolve — but all of our manuscripts have taken a long time, up to nine months of back and forth with text and thumbnails before I start doing tight sketches. Once everything is approved for final art, Kendra hands me off to Jim Hoover, who has art directed all of my five books at Viking.
 
With any of my publishing teams, a lot gets done by email, though of course I love those long phone conversations or occasional in-person meetings where we can really hash things out. 

How did you manage the leap from pre-published to successfully published with multiple books out over the last 12 years? Was there a learning curve when it came to marketing your books and crafting author visits? And did you ever feel you made any marketing mistakes or that there was anything you would avoid in future?
 
Wouldn’t it be great if there were one place authors could go to learn everything we need to know about having a book out in the world? My main mistake has been worrying too much about what other people are doing. In the end, experience has turned out to be the best teacher, helping me to slowly trust my own instincts and simply do what I enjoy and do best—for author visits, marketing, all of it. I think that figuring out how to present our public selves to the world is a lot like finding and honing a writing voice. Which can take a while!
 
You and I met years ago at the SCBWI Summer Conference in LA standing in line at a coffee bar, just after your debut picture book was released. You evolved from SCBWI member seeking publication to debut author/illustrator to multi-published author/illustrator who now presents at conferences. How important has the Society for Children’s Book Writers and Illustrators been to your writing career?
 
Yes, I remember that! I’d sold my first book, Scribble, after being “discovered” at the NYSCBWI conference, and it had recently come out. Travelling to LA that year turned out to be important for my career too, because it helped me connect with my first agent. But honestly, I mostly value SCBWI for helping me find a wonderful writing community of people like you — who are supportive, inspiring, and dear to me. We never stop needing each other.
 
When you are taking a break from working on an assignment, what do you do to grow your craft/art?
 
A break? What’s that? ;)
 
I should take more long breaks. But there always seem to be things on my desk, in various stages, because I’m very, very slow at developing ideas and am afraid to turn the incubator off! I have also discovered that valuable cross-fertilization seems to happen between projects when more than one is going at a time.
 
But every day I do make time for reading from a wide range of both kid’s and adult fiction, nonfiction, essays, poetry…  and my husband and I take frequent advantage of our fortunate, easy access to amazing theater, music, and museums. Other art forms give me a break from my own brain for a while and then later expand it.
 
At 24 Carrot Writing, we pay a lot of attention to goal setting and planning. Do you set illustrating/ art goals? If so, what do they look like?
 
I do my best to stay loose and open for as long as I can, and have figured out that I need to schedule in enough space for experimentation and play, and also time to overcome my inevitable inertia, fear, self-consciousness…
 
My main goal is simply to grow with every book; I just want to feel like I’m always pushing forward.
 
My biggest dream is that someday the final product will be as good as what was in my head. :)  ​

​Deborah’s most recent releases are CARL AND THE MEANING OF LIFE released by Viking Children’s Books on April 2, 2019, as well as SHY (Viking Children’s Books, 2016) and THIS HOUSE, ONCE (Atheneum Books for Young Readers, 2017). To find out more about Deborah, visit her at https://www.deborahfreedman.net, @DeborahFreedman on Twitter, and @freedmanillustrates on Instagram.

~Guest blog by Jamie Tan

As a senior publicist at Candlewick Press, my job involves a lot of travel, conversation, logistics, and a ton of e-mail. When I started out in publicity, I walked in thinking that the job would be about reaching out to event and media contacts, acting as an author liaison, and being a public-facing representative of Candlewick Press. The job is that, but with a whole lot of fun and unexpected tasks, mostly involving troubleshooting when the random things go awry.
 
My typical day at the office involves a myriad of tasks. I set up events, pitch journalists, talk to my authors about plans for their upcoming titles, and contribute to the department hive-mind when we have queries or are looking for fresh leads. I spend most of my day responding to e-mail, checking relevant social media, and planning for future campaigns. In my head, I’m thinking at least two seasons (one year) ahead. It’s nothing compared to my editorial and design colleagues, who are often times thinking two years (or more) out.

My typical day at an event or conference involves being an author liaison and amateur photographer. When I am with authors, I make sure I know their schedules inside and out so that I know where we need to be, how to get there, and who to contact if an issue arises. I also want to make sure that the authors are as comfortable and event-ready as possible, which involves taking them out to coffee or simply walking around to ease their nerves. I’ve learned how to situate myself in an audience so that I can take the best photograph possible to be used in social media or a photo round-up post-event. I admit that I’m glued to my phone during events, whether it be I’m waiting for a call or text response to a question, checking to see if anyone has posted about my author on social media, or am trying to decipher the best way to get from point A to point B. For  publicists, a strong internet connection and access to their inboxes are musts.​

When I think about my job description, I think about it like casting a wide net. I’m trying to hit up every angle I can, even the unusual ones. I get my fair share of rejection, but I also have successes. It can be depressing to send out more than twenty e-mails and not receive a response, but it is gratifying when the twenty-first e-mail you send out gets an enthusiastic response. The one thing I’ve learned? Keep trying. You never know what’s going to happen!
 
My advice for authors would be to keep an eye out for opportunities. They are my partners in the publicity process, and I really appreciate it when an author has built relationships within the industry that result in being asked to participate in interviews and also appearances. Several of the authors I work with have really robust social media presences which are really helpful in keeping their names in the public eye. While the publicity department and I have access to a wider range of events, authors are able to tap into their local literary scenes and be aware of opportunities that I might not be.
 
Jamie Tan is a Senior Publicist at Candlewick Press and has her MA in Children’s Literature from Simmons College. Before working at Candlewick Press, Jamie worked in events and marketing at several independent bookstores. 
​You can find her on Twitter @thejamietan.

A Guest Post by Book Marketing Coach Colleen Riordan

Imagine for a moment that your books sell like cronuts in Brooklyn every time you publish a new title. Readers are flocking to the bookstores. They’re hyping your book everywhere—even before they’ve had the pleasure of cracking it open.
 
It’s the dream, right?
 
Avid readers want good stories. They want your stories. And, if they’re anything like you, then you know how excited these bookworms get. They’re scouring Goodreads and book blogs right and left, on the prowl for their next favorite story. But, they can’t love your book if they don’t know it exists.
 
This is precisely why authors need email.
 
The best book marketing, in its simplest form, is just passionately sharing your story with the readers who already want it.
 
Email makes that easy.

​The 3 Myths of Author Email 

Authors often argue that they don’t need to use email to communicate with readers. They feel it’s unnecessary, outdated, and time-consuming.
 
Can you blame them? Social media is exciting and ubiquitous. It’s easy to throw email to the wayside and chase the shiny new toys. Email has been around since the 1970’s, but that doesn’t mean it’s out-of-date. In fact, email is one of the most effective marketing tools today.
 
Let’s tackle some of the myths that authors believe about why they don’t need to email readers.

Myth 1:  Email is unnecessary. Readers will find the books if they really want them. 
​
Imagine if you had an email list of people eager to read your books the moment they get published. These readers are already passionate about what you do, which means they’re more likely to preorder or run out to the bookstore during that first week. If you had enough fans like that, you could hit the bestseller lists book after book.
 
The book industry has a vast reach. Books are promoted on television, social media, newspapers, and park benches. It’s fantastic because at any moment you might stumble across your next favorite story.
 
However, books have a lot of competition. Over your average day, you have access to entertainment non-stop. Your phone, computer, television, and radio are filled with high quality content. A great book has to break through all of that noise.
 
Take a moment to think about how you found the last book you read.
 
Did you stumble across it on the library shelves? Did your best friend gush about it for weeks? Did you use specific keywords to search for it (or something like it) online?
 
Most of us don’t have a system for discovering new books. We hear about them on television. We spot our favorite authors reading them on Instagram. We ask our librarians for recommendations.
 
But between the incredible entertainment already at our fingertips and the sheer volume of advertising we see everyday, even the most die-hard fans are missing out on new book announcements.
 
Typically, books in a series are published a year apart. That’s a long time for a reader to wait. You can’t expect them to religiously check your website or the bookstore on the first of each month, eagerly awaiting the next book’s release.
 
Can you see the flaws in this system?
 
You can’t rely on fate to notify readers about your books. It’s not reliable. It’s not repeatable. You need a method of notifying readers about your books every time something comes out.
 
If you want to a career as an author, you can’t put the responsibility of hearing about your books on your readers. You need to reach out to them and tell them about these amazing stories. This is why email is perfect.

​Myth 2:  Email is outdated because social media has taken over the internet. 
​
Social media is an entertaining way to interact with readers. You can quickly share photos, broadcast new messages, and engage with fans in real-time.
 
So, why not only use social media?
 
Social media networks like Facebook let readers follow their favorite author’s online presence. Here’s the catch: Facebook is not a direct communication channel. When an author posts their latest book announcement to their Facebook page or profile, Facebook’s algorithm decides which of your followers see it and when.
 
On average, less than 8% of your audience will see one of your organic posts on Facebook. These are your everyday, unpaid posts. For the average business page, the rate goes down to 2%. That means that a very small portion of your audience is seeing the post you worked so hard to create.
 
This percentage is variable of course. If you have an incredibly active and engaged audience who love you and regularly comment on your posts or share them, the algorithm will broadcast your posts to more of your followers. However, it still won’t be all of your followers.
 
Now, 8% might seem tiny, but it doesn’t mean you should skip Facebook entirely. It just means you shouldn’t put all your eggs in one basket. All of your social networks have this problem. You simply cannot reach everyone who is following you.
 
Why? Because Facebook—or whichever social network you’re using—is the middleman. You don’t get to decide who sees your posts. They do.
 
Social media networks limit the reach of a post for several reasons.
 
First, they tailor the newsfeed experience for individuals to show them more of what they already like and less of what they don’t. This is based off the how often someone engages with posts like yours and how much engagement your posts get.
 
Second, social media is technically considered ‘free.’ (It’s not. You’re exchanging your data for use of their platform.) However, Twitter, Facebook, and the rest of the social media networks are all businesses that need to make money to survive. One of the ways they monetize their platforms is by asking you to pay to reach more people through ads or sponsored posts.
 
With email, there is no middleman deciding who sees your message.
 
It’s direct communication. You write, and your subscribers get to make the active choice about whether they’ll read your email.

​Myth 3:  Email is difficult and takes time away from writing. 

As you can see from what we covered in the previous two myths, you can’t afford to NOT use email.

 
Without email, you’re taking the risk that even your biggest fans will never find the sequel to books they already loved. They won’t get the chance to share your new release on social media or borrow it from a friend. You’ll waste weeks on carefully constructed social media posts promoting something that few followers will ever see.
 
To choose to avoid email is to choose to spend more time on your marketing just to reach the same number (or less) of people.
 
Imagine having an eager audience just waiting to hear from you—with a smile and open arms.
 
With email, you can have that.
 
At the core of your book marketing, you need a reliable, one-on-one method for communicating with your fanbase. Email excels at creating real relationships with your readers.
 
In the author-reader relationship, it’s your responsibility to reach out with news about your upcoming releases, entertaining activities, and book signings or events. Readers have a plethora of entertainment to choose from. You can’t even become a choice if they don’t know you have something coming out.
 
Through email, you can personalize your messages and treat each subscriber as a unique, book-loving, fan—not just an email address. When your emails are entertaining, educational, and/or aspirational, you are rewarding each and every one of your fans, who will in turn, share their love of your books with the world.

​Colleen Riordan is a book marketing coach and the founder of Wild Ink Marketing. She has over eight years of experience in marketing and communications and a deep passion for teaching authors and illustrators how to sell more books and build their careers through the power of book marketing. 

To learn more about Colleen and Wild Ink Marketing, please visit Colleen at https://www.wildinkmarketing.com/. 

~ by Amanda Smith

​​24 Carrot Writing celebrates with
Kristine Asselin
as her new Young Adult novel, 
Falling for Wonder Boy 
hits shelves today! 

Kristine shares the inspiration behind the novel, as well as her path to publishing:

​Falling for Wonder Boy has truly been a labor of love for me. When I started writing in 2006, I was drafting mostly picture book texts for my toddler—they were okay, but not great. I got some nice feedback, but nothing more. When a friend reminded me of an anecdote from our teen years, I had an epiphany. It would make a great YA short story.

My parents managed a golf course in the 1980s. They bought it when I was in the 6th grade. For my entire teen years, we lived, worked, and played golf. When I was in high school, I was the only girl in my four years to go out for the golf team. It just wasn’t a sport girls played in my world.

After I wrote the short story, I shared it with a few trusted friends. And the overwhelming response was that people needed to know more about the characters. That short story ended up being published in Golfer Girl Magazine in 2008 as “The Knight in Tan Khakis” and is more or less Chapters 9 and 10 in the book—where Scott tosses Kate a sweatshirt to cover up a see-through wet t-shirt. 

Since 2008, that short story has evolved. For a long time, the title of the novel was The Sweet Spot. It’s been through a dozen revisions, it landed me my agent (more than once). It was acquired by a publishing company and then rejected after the decision was made that golf wasn’t something that would sell to teens. I’ve written other things, including a ton of nonfiction and two published novels (Any Way You Slice It and co-written The Art of the Swap). In fact, Any Way You Slice It was a direct result of that failed acquisition.

The Sweet Spot was shelved for years, but in late 2018, after ten years of close calls, I decided to work with K.R. Conway at Wicked Whale Publishing to independently publish the book. I changed the title to Falling for Wonder Boy and I haven’t looked back.

I’ll be honest, in some ways it’s scarier than anything else I’ve ever published. There are pieces of my heart on display for all to see—it’s mostly fictionalized, but there are moments that really happened (like the sweatshirt toss). Emotions that were real.

This book is truly the book of my heart. Not only is it firmly grounded in my own history, it’s also been the backbone of my writing career. Working on this book taught me how to write. It opened doors for me professionally. It deserves to be out in the world.
​
I’m grateful to K.R. Conway for her support, guidance, and amazing design skills. I could not have imagined a better skin for Kate and Scott to live inside. I’d love to engage with readers. Please let me know what you think!  

Bio
​Kristine is the author of sixteen works of children’s nonfiction as well as the YA novel Any Way You Slice It and co-author of the middle grade novel The Art of the Swap.
 
She loves being a Girl Scout leader and a Library Trustee, and volunteering with the Society of Children’s Book Writers and Illustrators. Her alter-ego is The Query Godmother and she loves critiquing queries and helping people with submission packages. She lives on the outskirts of Boston with her teen daughter and husband, and is represented by Kathleen Rushall of the Andrea Brown Literary Agency.​
​
Visit her at ​ www.kristineasselin.com/

FALLING FOR WONDER BOY is available at Amazon, Barnes and Noble, Kobo and other online vendors.

​This isn’t a blog post on querying, so I’ll leave it at that. The point is that it’s great to have big goals. In fact, I’m such a fan of big goals, I post them prominently on a large bulletin board in my office. On the practical side of things, though, each goal needs to be broken down into small, incremental parts and placed on functional to-do lists. That’s how you move from goal setting to task management. I remember having “research agents who rep middle grade sci-fi” on my to-do list. When I checked it off, I felt confident that I’d moved closer to my goal of getting an agent.
 
That’s the key, right? Actually getting things done and feeling accomplished. So first, I break down my goals into incremental tasks. Next, I estimate how much time each task will take. Then the tasks make their way into my task management system. 
​
Here are the basics of my task management system. I generate monthly to-do lists that are separated by category. Currently, my categories are writing, book business, kids (as in my own), and life/domestic management. Writing tasks and most of the book business tasks can be tracked back to one of the goals on my bulletin board. I further break down my to-do lists at the beginning of each week (i.e., a weekly list) and then again at the beginning of each day. My daily lists typically have no more than 4-6 entries, and I more often than not check every item off by the end of the day.

I​f my approach resonates with you, give this a whirl. Set 2-4 writing/book business goals, then spend some time breaking each goal into tasks. For each task, indicate approximately how long the task will take and determine a sensible task order. Assess your task lists and how they realistically match up against your other time commitments (family, domestic, other work, self-care, etc.), then determine what you think you can reasonably accomplish in one month and generate a monthly to-do list. If you’d like, you can further streamline and create weekly and daily lists like I do.
 
At the end of the month, make sure you take some time to assess how you fared with your to-do list. Don’t worry if everything doesn’t get done. Figuring out how long things take (not to mention assessing how you’re actually using your time) is a process. The important thing is that you’re able to track your progress.
 
Good luck! And happy writing!

We've decided to shake things up this year for our annual writer's gift list. Instead of telling you what we like, we've asked our wonderful guest bloggers (aka gift elves) to share with you their illustrating and writing must haves. We are thankful for the excellent content these guests have provided to 24 Carrot Writing over the last three years. And they are doing it again - providing practical, fun, and sometimes frivolous ideas to add to your holiday gift list. At each author's favorite things, you will also find their newest books, because we all know books make the best gifts!

Kate Narita is the author of 100 Bugs! A Counting Book . When she's not out and about driving, teaching or cheering on her two teenage sons, Kate lives, writes, and hikes on a small mountain in central Massachusetts. Read more about Kate at www.katenarita.com.

Always on Sue Gallion's gift wish list are new fun or funky pencils. "That's the souvenir I get when I travel, too. A new or newly sharpened pencil can give me a tidbit of inspiration. Little notebooks to stash in my purse or around the house are always a favorite of mine, too."
And speaking of sharpening pencils, here's a one-of-a-kind gift for any writer or illustrator -- and yes, she has one on her desk. It was a gift she bought for herself a year ago.

Sue Lowell Gallion writes for children because she is passionate about children, reading, and any combination of the two. Her picture books include Pug Meets Pig, illustrated by Joyce Wan and Pug & Pig Trick-or-Treat received. Her upcoming books are an early reader series, Tip and Tucker (March 2019), written with children’s author Ann Ingalls and illustrated by Brazilian illustrator Andre Ceolin. Read more at suegallion.com.

Kate Messner says, "For bullet journaling, I love the medium-sized Leuchtturm 1917 notebook with dotted pages. An index, numbered pages, and terrific feeling paper make me happy to check on monthly and daily goals. 
I have a new favorite for everyday research, note taking, and brainstorming, too -- the F64 Expedient Notebook from Kyokuto. This one has reliable wire rings so it'll open flat on a desk along with a sturdy front and back cover so it's easy to hold in one hand while taking notes in the field. 

Matthew won the 2018 Caldecott Medal, as well as the 2017 Boston Globe-Horn Book,  for Wolf in the Snow. Congratulations, Matthew! Go to matthewcordell.com to learn more. For truly special gifts for the art lover on your list visit Matthew's Etsy store:   etsy.com/shop/MatthewCordellArt

Melissa Sweet has illustrated over 100 books as well as many toys, puzzles, and games for eeBoo. She has won several awards for both her writing and illustrating. Her most recent book is Some Writer! The Story of E. B. White.  Read more about Melissa at melissasweet.net.

Tami Charles' list is short and sweet:
1. Ginger tea with honey
2. Four Seasons by Vivaldi
3. Large sticky-note chart paper for plotting

Nancy Tupper Ling draws her inspiration from the multicultural background of her family and the interwoven fabric of familial culture which is, on the surface, seemingly everyday. Read more at www.nancytupperling.com/

Allison Pottern Hoch is obsessed with all things by Obvious State. "I have several of their posters and they now have this gorgeous line of journals at a reasonable price and I pretty much want all of them.

I also got this mug set for my birthday. Swoon! "

Allison Pottern Hoch is a writer and event coach with over eight years of experience in marketing, publicity, sales, and event planning. She’s worked with veteran authors, celebrities, and debut authors. For more information on her workshops and coaching services, visit http://events.pottern.com

"Item No. 2. The book On Writing Well by William Zinsser.
This is the writing book that makes me nod vigorously along as I read it. He get so much right about how to write well. The title says its for writing nonfiction, but I say it’s for anyone who writes anything."

Editor, Rob Broder reminds us of the greatest gift you can give the writer in your life: TIME. In the midst of all the holiday celebrations, writers still need time to figure out that plot point, listen to that character, and follow their muse.  "​I go for walks... or a run. And I think. I think on the story. Pushing all outside everyday life thoughts aside. And I think on the story. Play it over and over. What part isn't working. Why isn't it working and how do I get there, to make it work and make it flow.  Think, think, think.... until something comes to me.   Kind of like a mindful children's picture book walk."

Rob Broder is editor and co-founder of Ripple Grove Press. His debut picture book Paul and His Ukulele launched Fall 2018. To learn more about Rob, click here and here for more on Ripple Grove Press.

24 Carrot Writing co-founder, Annie launched her debut picture book Before you Sleep: A Bedtime Book of Gratitude this year in October. Her second book Night Train hits shelves Spring 2019. To learn more about Annie, anniecroninromano.com.

Annie featured these dishes a few years ago, and we still love them. Don't miss the Open Book Dinnerware collection through the Library of Congress gift shop. ​

​Kelly grabbed a store logo tote when a new local indie bookstore opened. It was a perfect carrot – and she even asked the owner to sign it! This year she is planning to take it back to book signings at the store so she can ask visiting authors to add their autographed to her tote. The Silver Unicorn Bookstore tote is available on their website, but you can visit your own local bookstore and grab a tote! 

And finally, a small gift from us: Melissa at Literary Book Gifts.com reached out to us in 2018 to tell us about her new line of literary gifts. We think you'll love the t-shirts and totes she has to offer. Enter the custom promo code 24carrotwriting20 at checkout and receive 20% off anything in the store, no minimum. The best gift of all? That code never expires! 

Please remember to support your local independent book store or order online through Indiebound.

​HAPPY SHOPPING!

​~Guest blog by Jen Malone and Kristine Asselin

Thank you so much for having us as part of Trick or Treat month, a theme that matches well with the overall question we get asked most often about our co-authoring experience (spoiler alert: definitely a treat). We’re thrilled to discuss some of the nuts and bolts of our experience to help illuminate a process that many writers express interest in trying (and to offer reassurances that it’s worth doing so).
 
To give you an opportunity to hear from each of us without trying to determine who wrote which section (though always a fun game with co-authored anything), we decided we’d interview one another, answering some of the questions on this topic we hear from fellow authors which we haven’t seen widely addressed.
 
Jen: Okay, Kris, you’re up first because, well, I simply decided it would be so in this case. The question is: How do you decide who will write which parts?
 
Kris: Ha! If you know Jen and I, you can totally figure out who wrote which piece. I don’t want to spoil it (but scroll to the end if you want to know!)
 
I think for us, in this situation, it came really naturally. Our natural middle grade voices really informed who would write each piece. I don’t even think it was something we consciously talked about...we just each knew who we would write.
 
Kris: *rubs hands together* My turn. Jen, tell our readers what tools we used to draft and revise?
 
Jen: Okay, here’s where we got lazy. We both knew that Scrivener offered a feature that allows for project sharing, but neither of us could figure out how to use it cohesively and we were too darn eager to get started. So we used Google Docs. The creepiest thing with Docs is that you can both be in the manuscript at the same time and if inclined, could literally watch the other type each word into a chapter. Much as I love and trust Kris, I definitely can’t write with anyone looking over my shoulder, so I would usually compose my chapters in Scrivener and then copy and paste them into Google Docs. However, Docs worked great in most other respects—it’s very easy to leave each other notes (and even have conversations) in comment bubbles as we went, we created a folder that also held our outline along with research pictures and sources for easy reference, there was no confusion about whether we were each working in the most up-to-date version because we weren’t emailing the manuscript back and forth, and we could easily check to see if the other had added new pages. We both found it really lovely to go to bed with one word count and to wake up to thousands more words added to our story, as if by magic! Google Docs proved more exasperating during revisions because we’re both accustomed to being able to jump around our manuscripts so easily in Scrivener and all the endless scrolling frayed the nerves… but we made it work.
 
Kris: Just to add my $.02. I wrote my sections in Word, and then pasted into Google. Google was a little slow and got a little cumbersome, but it was AWESOME to use a live document and see it updated every few days. A great thing about working with another person is that the word count goes up exponentially!
 
Jen: Okay Kris, speaking of frayed nerves, what were some challenges to marrying two distinct voices and two distinct viewpoints, if any?
 
Kris: The way we structured this book made this easier than it could have been. Each of our characters has her own distinct character arc. You could conceivably read each character’s story by itself--this made it a bit easier for each of us to tell our own character’s story. Of course there are a few times when the girls speak to each other through the portal, and whoever was writing that dialogue had to be sure to get the voice right.
There were definitely times when Jen had suggestions for me and vice versa, and some of the best scenes came out of those suggestions to make something bigger or crazier.
 
Kris: Jen, maybe you can explain how we approached our agents with this idea?
 
Jen: Sure! We’re represented by different agents, so once we determined we wanted to go for this, we reached out to our respective agents and pitched the concept. Both were enthusiastic, so our next step was getting their take on how they wanted to divvy up the agent tasks (such as submitting to publisher(s) and managing ongoing accounting for the title). Since we planned from the start to offer this to my existing editor at Simon & Schuster, rather than going on wide submission, that task was less of an issue. We were also able to have S&S split accounting on the title in-house and issue us separate (but equal) advances and royalty statements reflecting only our individual halves of the pot. Both agents collaborated on contract points—discussing negotiation strategies and specific terms together. While mine took the lead as point person in contract communications with our editor, Kris’s agent then stepped up later in the process when we had an offer for stage rights that needed negotiating… so overall the balance was kept even. Most agencies have clients who are co-authoring and I’ve found most are quite open to working with other agents to best serve their authors’ careers. In fact, this wasn’t my first time to the co-authoring rodeo, and my lovely and accommodating agent worked with six other agents on my title Best. Night. Ever., which was co-authored by seven of us. In that instance, she suggested a structure typical of anthologies, where the project’s editor (me, in this case) is the person of record with the publishing house (with respect to name on the contract and person receiving advance/royalty statements). Then each of the other authors signed contracts (through my agent’s agency) with me directly, laying out terms of their specific contribution and indicating how monies coming in from the book would be distributed from me, via her agency. (Note: in most anthologies contributors are issued a one-time flat fee, but since our case was a different in that we were all equal participants in the storytelling, we share equally in any royalties/rights sales in perpetuity. This means I forward royalty statements I receive for the title to each author, who then passes it along to her agent for review. An extra step, yes, but hardly a logistical challenge.)
 
Kris: I’ll pick up from here and explain what the publication process was like… how we sold the book and how we worked with our editor on it. Our experience working with the amazing Amy Cloud was wonderful. Jen had worked with her before, but every book is different. Amy was a champion of our concept from the beginning. She brought the book to acquisitions in early September 2015 and Simon & Schuster bought it with only about 50 pages written--though we had a very thorough synopsis, so she knew the entire story from the outset. We had a very brief celebration and then had to finish the book, which ended up taking longer than we expected.
 
One of the most unexpected things was having turned in the final version to Amy just before the election of 2016. We’d included a minor subplot of having a female president in Hannah’s present day. It was heartbreaking for us to have to change that thread, and for a millisecond we thought about not changing it. In the end, we feel like the book is stronger for the change, alluding to more work still to come in changing hearts and minds about women’s roles in leadership.  
 
Jen: Okay, we’re getting wordy here, so before we write a tome posing as a blog post, let’s wrap up by each listing our least favorite and our favorite part about co-authoring. I’ll start:
 
Least favorite: Worries about not pulling equal weight at all times. I went through some life events right around our book’s release and wasn’t quite feeling in full-on extroverted promotion mode. It was a source of guilt (but also such a blessing) to have a co-author who picked up any slack with grace and care.
 
Favorite: Having another deeply invested person (even better because it’s a friend) to ride the ups and downs with and to share the excitement with (oh, and also the workload), especially when you balance out each other’s strengths and weaknesses.  
 
Kris:
Least favorite: When Jen had fabulous ideas that resulted in more work for me! LOL. Not really, but case in point. The soccer match that Maggie plays was not part of the original story. In writing a believable soccer game, I did a lot of research and even consulted with an expert to get it right. I’m so glad I did, but man, it was hard. (And now you know which character is mine!)
 
Favorite: Having someone to share the success with--I love the things we’ve been able to do together, like go on a Girl Scout trip to Newport to visit the mansion with girls. I’m so proud of this book, and working with Jen made it so much better than doing it alone!
 
Thank you again for hosting us here. We hope this helped demystify the process of co-writing a bit and that we convinced you to give it a try yourselves!

Click here for a review of THE ART OF THE SWAP in Book Picks.

Jen Malone writes young adult novels with HarperCollins and middle grade adventures with Simon & Schuster. Jen’s published titles include The Art of the Swap (with Kristine Asselin), Changes in Latitudes, Best Night Ever, The Sleepover, the You’re Invited series (with Gail Nall), At Your Service, Map to the Stars, Wanderlost, and Follow Your Art (a collaboration with Dreamworks Animation and Penguin Random House on a companion story to the animated film Trolls). Her next YA, The Arrival of Someday, releases in Summer 2019. Jen once spent a year traveling the world solo, met her husband on the highway (literally), and went into labor with her identical twins while on a rock star's tour bus. These days she saves the drama for her books. You can learn more about Jen and her books at www.jenmalonewrites.com. Find her on Twitter and Instagram @jenmalonewrites.

Guest Blog by Casey W. Robinson 

I had the pleasure of meeting Casey at the NE-SCBWI conference as she was preparing for the release of her debut picture book, Iver & Ellsworth (Ripple Grove Press, 2018). Since then I’ve been to her launch and watched the buzz of her picture book grow. We are thrilled to have Casey join us to share the lessons she learned as she introduced her debut book  to the world.

Welcome Casey!

When it was all over, I asked my daughters to tell me their favorite part of the weekend. I expected them to say “Cookies!” They said it was seeing me so happy. “You had your really big smile on all day long, mom.”
 
Don’t forget your book, your story, your day will also be special and significant to others who get to be a part of it. Whatever the format, whatever the size, mark this moment in time and celebrate together. HAVE FUN. You only get one debut!
​

To learn more about Casey please visit her at www.caseywrobinson.com. To order a copy of Iver & Ellsworth go to www.indiebound.org/book/9780999024911.  

Thanks for joining us Casey!