24 Carrot Writing
  • Home
  • Blog
  • Goals
  • About
    • Francine Puckly
    • Amanda Smith
    • Kelly Carey
    • Annie Cronin Romano
    • Contact
  • Book Picks

The Three R’s of Writing Nonfiction for Children (#30000StitchesTour)

1/25/2021

2 Comments

 
Picture
~Guest Post by Amanda Davis
​
Hello fellow-24 Carrot Writers! My name is Amanda Davis. I’m an author-illustrator and high school art educator. My debut creative nonfiction picture book, 30,000 STITCHES: THE INSPIRING STORY OF THE NATIONAL 9/11 FLAG, will be hitting shelves May 4th. The story is illustrated by the amazing Sally Wern Comport and will be releasing with WorthyKids/Hachette Book Group. Thank you to the 24 Carrot Writing team for inviting me onto the blog today. I’m excited to kick off my MINI BLOG TOUR for my cover reveal (more about this at the end of the post)  by chatting about all things nonfiction. 
​I learned a lot about writing nonfiction from crafting my debut and attempted to boil my process down to the Three ‘R’s of Writing Nonfiction for Children.
Let’s dive in!

1. The first ‘R’ of Writing Nonfiction for Children is RESEARCH:
 
The research for my debut picture book, 30,000 STITCHES began seven years before I ever started drafting a manuscript for it. Late summer of 2011, I was searching for a lesson I could facilitate with my high school art students to honor the tenth remembrance of 9/11. As I was researching, I came across the story of the National 9/11 Flag and knew I needed to share it with students. We learned all about the flag and then created our own patched together flag inspired by the story
Picture
Picture
The story of the flag continued to linger, and as I began more seriously diving into the world of kidlit, I was drawn back to it. I have a background in journalism so uncovering stories, facts, and resources, is right up my alley!
 
My boiled down nuggets from the research are:

  • Ask yourself why?:  To begin your research, ask yourself, why am I writing this story? Why is it important to me? Why is it important for my readers to learn about? Why am I the person to write it? For me, I was not directly impacted by 9/11 but was alive during the events, which will forever be ingrained in my memory. This pushed me to want to teach about the events in my classroom every year. Through these lessons and projects, I’ve connected with so many amazing and selfless individuals who were directly impacted by the tragedy and will forever feel a connection to them and a responsibility to continue to teach about the events so we never forget. I hope the story of the flag reminds people about hope and healing, about the power of our shared stories, and our ability to rise from the shadows if we unite and come together. That is my why for writing 30,000 STITCHES.
 
  • Gather reliable sources: If you’ve answered the above questions and decide that you would like to forge ahead with your story idea, I can’t stress enough the importance of finding reliable sources. I feel fortunate that through my research, I connected with many amazing people like the Ground Zero superintendent, and the Flag Tour Staff. Their stories, courage, and selflessness inspired me and they were integral in helping me get the details of the story correct.  To start, I suggest compiling a list of people who were close to the story. Gather their contact information (some detective skills might be needed here) and reach out. Cold calling can be awkward but it’s well worth it in the long run. Many times, people are happy to share their stories and information with you.  You may even get some wonderfully useful information that will spark a whole different seed or trajectory for your story. And the worst that may happen--you won’t hear back. Try not to take this personally and feel good knowing that you tried!
 
  • Well-Researched and Complete Back Matter: If you are new to writing nonfiction, I suggest learning all about back matter. Find as many different examples of back matter as you can. When I was navigating how to put together the back matter for my book, I referenced piles of other picture books. From creative timelines to actual photos*, there are many fun ways you can craft your back matter.  I also suggest fully fleshing out the back matter before submitting it to editors and agents. This could give you a leg up when they’re reading your story. I’m a geek for nonfiction, and love me some interesting back matter but I like to believe that agents and editors do, too! When querying, I made sure to mention that I had well-researched back matter and interviewed primary sources who helped verify the details of my story. This element could help your query shine! Because my story is a lyrical creative nonfiction narrative, I left many of the straight facts for the back matter. This put an added weight on the validity of what I chose to incorporate in the back matter and also became a delicate balance of how much of the facts do I include in the story versus in the back matter, which leads me to the next point--
* Side note: If you plan on using photos in your back matter or including photos when you submit to an agent or editor, either 1) make sure you are the owner of those photos or 2) if you are not the owner, make sure you can get signed permissions to use the photos in the book. The publisher will need this from you and in most cases, it will be your job to get it. 
 
2. The second ‘R’ is for REVISION:
After the bulk of my research was complete (or so I thought), I began to revise my story…and revise…and revise again. Looking back, I’m afraid to officially count the number of versions I have so I’ll just leave it at countless. We all know that revision is part of every writer’s process but I noticed I felt an added weight when it came to writing nonfiction because there was no room for error when it came to relaying the facts of the story and the subject matter.
 
My boiled down nuggets for revision are:

  • Balance is key: Before the story got acquired, the hardest part about my revisions was balancing how much of the hard facts to include in the story and how much to leave in the back matter. I wanted readers to understand the story without having to read the back matter but also didn’t want to disrupt the lyrical nature of the text by inserting too much of an expository type narrative.  To confuse matters further, when I was submitting to agents and editors, some praised my lyrical writing while others felt it was too sparse and wanted more of the back matter inserted into the main text. This contradicting feedback became a point of struggle for me as I revised and continues to be an area of growth as I write other nonfiction stories. In the end, you only have to find one person who is going to believe in the story and align with your vision. Thankfully, my agent for the story, Melissa Richeson, was that person and later, my editor Peggy Schaefer at WorthyKids connected with my vision as well.
 
  • Keep all your notes and versions!! The version of the story that I originally sent WorthyKids was around 780 words and the version that my agent followed up with was around 220 words. Before signing me, the editors asked if we had a version that was somewhere in between. Thankfully, I did! My agent quickly sent along a version that was around 500 words, and we later signed a deal. If I hadn’t saved all my versions or had those three different versions to offer, I hate to think this would have been a deal breaker, but who knows! I’m thankful I held onto all my revisions and kept them (somewhat) organized so that when I needed them, they could easily be referenced. Sometimes when we revise, it can feel like an endless venture but I like to think that with 30,000 STITCHES, each of those drafts ultimately led me to the one that landed me an agent and later a book deal!
 
3. The third and final ‘R’ in writing for nonfiction is REPEAT:
Once you land a deal for your nonfiction story, your research and revision will most likely be on repeat. There will be questions to answer, details to check, and countless times you will dive back into your sources for information.

  • Don’t forget the art: Just like the text, the art will need fact-checking and revising, too-especially with nonfiction. If you are fortunate enough to get the opportunity to be involved in this process, don’t be afraid to speak up and share your thoughts.
 
  • Just Ask: You should be the subject matter expert of your story and therefore can be utilized as a resource when questions arise. If you find that you aren’t being tapped into for insights during this part of the process, it can’t hurt to ask to be involved. Let your editor know you would love to see the sketches or that you have resources available to them if they need references to help check for accuracy. It will be easier to correct any inaccuracies at the development stage, and everyone will be thankful for that in the end.
 
If you are taking on the challenge of writing nonfiction, hooray! I hope you found these nuggets of information helpful in your process. For me, there is an undeniable pleasure in knowing that I’m sharing an important, true story with the world and making it accessible and fun for children to read and learn about. What could possibly be cooler than that?
 
I’d like to leave you with one final BONUS ‘R’ for the road, which is ROCKS, because simply put, when you truly boil it all down, nonfiction ROCKS!

I hope you will join me in celebrating my cover reveal by following along with the tour. I’ll be stopping by the places below, and using the #30000StitchesTour. There will be fun giveaways and prizes along the way!
Picture
Today’s giveaway is a chance to win one of 10 (ten) signed copies of 30,000 STITCHES!
​
Enter the giveaway below. Be sure to check out tomorrow’s stop on the tour over at author, Brian Gehrlein’s 
PB Spotlight blog. I’ll be in conversation with my agent for 30,000 STITCHES, Melissa Richeson, and she’ll be offering a generous giveaway. Stay tuned! 
Happy Creating!
​~Amanda
Enter for a chance to win one of 10 (ten) signed copies of 30,000 STITCHES here:
Picture

Amanda Davis is a teacher, artist, writer, and innovator who uses her words and pictures to light up the world with kindness. After losing her father at the age of twelve, Amanda turned to art and writing as an outlet. It became her voice. A way to cope. A way to escape. And a way to tell her story. She was thus inspired to teach art and pursue her passion for writing and illustrating children’s books. Through her work, Amanda empowers younger generations to tell their own stories and offers children and adults an entryway into a world of discovery. A world that can help them make sense of themselves, others, and the community around them. A world where they can navigate, imagine, and feel inspired—over and over again. When she’s not busy creating, you can find her sipping tea, petting dogs, and exploring the natural wonders of The Bay State with her partner and rescue pup, Cora.
 
Amanda is represented by Jennifer Unter of The Unter Agency.
​
Her debut picture book, 
30,000 STITCHES, hits stores May 4, 2021 with WorthyKids/Hachette Book Group. 
 
 To connect with Amanda and learn more about her work:
Visit her online at amandadavisart.com (http://amandadavisart.com/)
Twitter @amandadavisart (https://twitter.com/amandadavisart)
Instagram @amandadavis_art  (https://www.instagram.com/amandadavis_art/)
and Facebook. (http://facebook.com/amandadavisart)
​
2 Comments

Marketing From the Publisher's Perspective

7/15/2020

0 Comments

 
Picture
​Kelly Carey presents a guest interview with Jordan Standridge, Marketing Associate, Charlesbridge Publishing

Prior to the release of my debut picture book, many colleagues had warned me that the marketing work for my book would fall squarely and heavily on my shoulders. That was a bit terrifying! I was new to this rodeo and the marketing bulls were rippling with scary muscles and fuming with bad smoky breath. I dove into research, determined to be a marketing bronco buster, and then along came Jordan Standridge, Marketing Associate at Charlesbridge Publishing. And suddenly, I was no longer alone.
 
I have been incredibly relieved to find that Jordan has proved to be both a partner and champion in marketing my book – which is really our book! I’ve invited Jordan to join us for 24 Carrot Writing’s July Marketing Month to explain how authors can help market their book, what they can expect from their publishing house, and how to have a good marketing partnership with your publisher.
 
Thanks for joining us Jordan!

First, can you explain your role at Charlesbridge and how you interact with authors, booksellers, and influencers and …. well, who else do you work with?
Picture
Thanks for having me, Kelly! It’s been such a pleasure working with you on How Long is Forever?. 

​As the Marketing Associate for Charlesbridge, I work closely with authors. So really, anything that falls under that umbrella: I’m in touch with indie bookstores across the country, and help get events set up; I submit authors and their books for festivals, if timing and fit are there, and organize the planning leading up to it; I reach out to various outlets/influencers for publicity opportunities, and mailing out advance/complimentary copies; I pitch upcoming books at bookseller regionals/conferences, too! Basically, if you’re an author with book releasing with us, we’re going to be working together.

​Many debut authors don’t know where to begin in marketing their book. What are some essential first steps debut authors should take in preparing for a book release? 
 
As much as I am going to help get your book out there in the world, it’s so helpful to have an author to work with that is willing to put in the work, right there with me. So how can a debut author be a partner to market their book?
  • Introduce yourself to your local indies, and get to know the kids’ department staff (supporting these stores is a great idea, too). Don’t force anything, but be genuine about it. It shouldn’t be a one-time deal, but an over time, thing. I worked at Powell’s Books in Portland, OR as the Kids’ Lead for a number of years, and we had a bunch of local kid lit creators come through and we’d talk picture books. Usually, it wasn’t even about their books, but the new releases that just came out. When it gets closer to your own release, they’ll be much more likely to order copies and want to host you for an event. So possibly higher quantities, and signing opportunities, too?
  • Be willing to put yourself out there. This is definitely connected to the first idea. What I thought was really cool about Portland’s kid lit community was how they all supported one another. When someone had a new book coming out, they all went to the bookstore event and bought a copy. Go and mingle with your fellow local creators — get to know them, and let them get to know you. Do you have a card? Some will likely be active on social media and champion other kid lit work, or have a kit lit blog, and they could be a supporter of you — but they have to know who you are first!
  • Have a social media presence and your own website. Some self-promotion is key! Let people know when your book is coming out; when and where you have upcoming bookstore events; if you’re also the illustrator, share your illustrations. It can’t always be about you, so share the release dates of your new creator friends and their events. Show support for your local bookstores — cool kids’ book displays, purchases you made. What’s happening soon — Children’s Book Week? Independent Bookstore Day? Get yourself in the mix.
  • Plan and practice a presentation, and have a tie-in activity. I hope you like public speaking! If that gives you anxiety, start preparing and practicing. Plan a presentation beyond reading the book. How can you engage with a young audience, and make it a little more interactive? What might be a fun (possibly, even educational) tie-in activity you could do together? The more lively the event, the likelier for sales.
The more we have worked together, the braver I’ve become in asking for marketing help. For example, I came up with some classroom activity ideas to go along with the book, but I couldn’t make them look professional. I reached out to you, and the Charlesbridge team designed a spiffy looking activity guide to accompany the book. I’ve also reached out to ask if Charlesbridge would supply books for giveaway campaigns – you did! What sort of support should authors feel comfortable asking for? What support do publishers want to give? And what makes the marketing partnership between an author and publisher work? 
 
I think the most successful marketing partnership between author and publisher is when it can be a more collaborative experience. If you, the author, have relevant kid lit/book subject contacts that would help promote the book, tell us — we’d send out copies. Are you already tight with certain bookstores, and have the event coordinators’ contact info? Pass that along. And yeah, you had an idea for a tie-in activity guide that you would then be able to use at all your events. The publisher sees the value in that material, so of course we helped bring it to life! If you have a reasonable ask, that would help sell copies of the book, the publisher will try to help make it happen.
Picture
I’ve been thrilled that you have reached out to bookstores to find me virtual gigs. What helps you get an invitation for an author? What can an author do to help?
 
Those essential first steps I mentioned earlier are the building blocks for this question, too.

Kelly, you’ve been not only willing, but excited, to help promote your book! Do you remember our early conversations around author events (pre-Covid-19), and you essentially said "I’ll drive to any bookstore events you set up in MA and the states that touch it." Haha. That’s dedication. I knew then that you would be awesome to work with. While I don’t expect that level of determination, I admire the spirit, and it was nice to know you gave me the green light to really go for it. When events were starting to go virtual, you adapted, and even learned all of the various platforms that bookstores threw our way. You also worked on your presentation (you had a couple, depending on what the situation called for), even offering a meaningful and easy craft kids at home could make, so it definitely made my job easier.

​When you’re a debut, bookstores don’t have a backlist/sales to consider when making event decisions. However, if you’re putting in the extra work, I can better attempt to paint a picture in an event coordinator’s mind on what an event with this author will look like, what we can offer, and how that would be a draw for their community’s families. So, in short, be willing to open up your schedule and prepare!


Thanks Jordan! 
0 Comments

Is Your Social Media Presence Ready?

5/11/2020

0 Comments

 
Picture
by Kelly Carey

​Is your writing journey ready for our new virtual environment? Is your social media presence ready to be an asset to your writing?

If you’ve been timid about social media in the past, our new environment is the perfect moment to rethink.

We can’t meet in person and those wonderful connections you could make at workshops, conferences and book events are either no longer an option or they’ve all gone online. It’s time to pivot and create those connections virtually. That means you need to build a strong social media game.

Even when we are back to face-to-face days, your writing career will benefit if your social media community is full and rich.
​
But are you stuck in a cycle of social media excuses that are holding you back? Let’s see. 

Excuse #1: Social Media Is A Time Suck

Everything can be a time suck and a distraction from your writing goals IF you allow things to obliterate your focus.  Setting an egg timer allowance of 15 to 30 minutes a day or a week can help remedy this excuse and I would argue you may actually find time saving and valuable information on social media.

In that short 30 minutes spent on Facebook, Twitter and/or Instagram you may find the #MSWL tweet from an agent looking for your exact book! Score! You may happen across a Facebook post about a revision workshop that is just what your middle grade novel needs. Win! You may see a Publisher’s Weekly article that a fellow author posted and it will make you more knowledgeable and aware of current industry buzz. Excellent!
​
You can use your goals and focus your social media efforts so they are productive. 
Excuse #2: Connections On Social Media Are Fake
​

Connections on social media are fake if you are being fake. Be your authentic self on social media and you will find real connections. I would argue that social media gives you the opportunity to make connections you might never have made if geographic proximity and chance were required.

If I read a book that I love, I tweet out praise and tag the author and/or illustrator and publisher. Almost 100% of the time one or all tweet back. There was NOTHING fake about my original tweet. It was genuinely motivated by my appreciation for a book. That is real. Social media gave me the mechanism to share my kind words directly with an author who I might never meet in person.  

If I come across a great article, interview or blog post and I repost it on Facebook, my fellow writing colleagues may appreciate the opportunity to see it. If I tag the author of the piece and thank them for their efforts there is NOTHING fake about my respect for the article, interview or blog post. If you go through the effort of putting something out to the internet universe, it’s nice when someone notices. I think the authors and blog owners that see me repost their work alongside kind words appreciate that I do that. Almost 100% of the time I get a response. And now we are connected.
​
Be authentic and your social media connections will be real. 
Picture
Excuse #3: Connections on Social Media Are Shallow
​

This is a situation of you get out what you are willing to put in. Granted, nothing can really replace the kismet meeting at a book launch that sparks a spontaneous conversation where you discover that you both had a childhood cat named Rex. BUT you can make connections that are deeper than ankle height. They will require effort and energy, just like any relationship. 

If you are a passive social media user who just lurks around the platforms and hits like or clicks a heart if you see something that you agree with or love, then yes, your connections will be shallow. Those options are like waving across the room to a colleague but refusing to walk over and shake someone’s hand. You need to shake hands and offer a bit of conversation. You cannot just wave. Instead of hitting like or punching hearts, make a comment. That comment shows effort and moves you into the realm of active participant. Be that person.  
​
If you engage in a meaningful way, your connections will be meaningful. 

Excuse #4: I Stink at Technology

Me too! Just ask my kids. But you are a brave creative individual who puts manuscripts in front of critique groups. You can wade into Twitter and/or Facebook. Start small. As we suggest with all goals, make your technology goals manageable. We would never set a goal of writing three novels in one week, so why set a scary social media objective? Decide that you are going to set up a Twitter account and commit to 15 minutes of Twitter time a day and one tweet a week. You can do that. Want to get better at using Twitter? Add in a goal of watching a Twitter tutorial online.

Here’s the good news. While you are learning and figuring things out and making mistakes, like sending out a tweet with misspellings or forgetting to tag the author whose book you are gushing about, you will barely have any followers! So who is really going to see it anyway? In the beginning the only folks who see your tweet will probably be your crit group and your best friend! You’ll have time to hone your skills before a crowd is watching.
​
You will only master technology if you take steps to improve your skills. 
Excuse #5: I Can Wait Until I Have a Book to Promote

No you cannot! Well before you have a book to promote and NEED your social media community you must put in the time to build the community and contribute to it.

I launched my debut book last month – in the middle of a pandemic that shut down everything! If I didn’t have social media, how would anyone have seen my book? The only reason I have followers on social media is because I posted and tweeted and tagged for years leading up to my book launch. The result was an online community ready to help boost news of my book because I had boosted their book news, retweeted their blog articles, and been a full participant in the social media community.

Even without the confines of the pandemic, my social media community puts my book news in front of WAY more folks than I could reach with face-to-face contact and to a much broader geographic reach.
​
If you wait until you need social media, it will be too late. 
Picture
Are you ready to up your social media game, create real connections and build a social media community that will benefit your writing career? Great!
​
(Now prove it by tweeting and/or reposting this blog!) 

0 Comments

The Publicist & Author Relationship

7/29/2019

0 Comments

 
Picture
~Guest blog by Jamie Tan

As a senior publicist at Candlewick Press, my job involves a lot of travel, conversation, logistics, and a ton of e-mail. When I started out in publicity, I walked in thinking that the job would be about reaching out to event and media contacts, acting as an author liaison, and being a public-facing representative of Candlewick Press. The job is that, but with a whole lot of fun and unexpected tasks, mostly involving troubleshooting when the random things go awry.
 
My typical day at the office involves a myriad of tasks. I set up events, pitch journalists, talk to my authors about plans for their upcoming titles, and contribute to the department hive-mind when we have queries or are looking for fresh leads. I spend most of my day responding to e-mail, checking relevant social media, and planning for future campaigns. In my head, I’m thinking at least two seasons (one year) ahead. It’s nothing compared to my editorial and design colleagues, who are often times thinking two years (or more) out.


Picture
Picture
Picture
Picture
A few of the Candlewick books Jamie has publicized.

My typical day at an event or conference involves being an author liaison and amateur photographer. When I am with authors, I make sure I know their schedules inside and out so that I know where we need to be, how to get there, and who to contact if an issue arises. I also want to make sure that the authors are as comfortable and event-ready as possible, which involves taking them out to coffee or simply walking around to ease their nerves. I’ve learned how to situate myself in an audience so that I can take the best photograph possible to be used in social media or a photo round-up post-event. I admit that I’m glued to my phone during events, whether it be I’m waiting for a call or text response to a question, checking to see if anyone has posted about my author on social media, or am trying to decipher the best way to get from point A to point B. For  publicists, a strong internet connection and access to their inboxes are musts.​

When I think about my job description, I think about it like casting a wide net. I’m trying to hit up every angle I can, even the unusual ones. I get my fair share of rejection, but I also have successes. It can be depressing to send out more than twenty e-mails and not receive a response, but it is gratifying when the twenty-first e-mail you send out gets an enthusiastic response. The one thing I’ve learned? Keep trying. You never know what’s going to happen!
 
My advice for authors would be to keep an eye out for opportunities. They are my partners in the publicity process, and I really appreciate it when an author has built relationships within the industry that result in being asked to participate in interviews and also appearances. Several of the authors I work with have really robust social media presences which are really helpful in keeping their names in the public eye. While the publicity department and I have access to a wider range of events, authors are able to tap into their local literary scenes and be aware of opportunities that I might not be.
 
Jamie Tan is a Senior Publicist at Candlewick Press and has her MA in Children’s Literature from Simmons College. Before working at Candlewick Press, Jamie worked in events and marketing at several independent bookstores. 
​You can find her on Twitter @thejamietan.
0 Comments

Why Authors Need an Email Newsletter

7/9/2019

0 Comments

 
Picture
A Guest Post by Book Marketing Coach Colleen Riordan

Imagine for a moment that your books sell like cronuts in Brooklyn every time you publish a new title. Readers are flocking to the bookstores. They’re hyping your book everywhere—even before they’ve had the pleasure of cracking it open.
 
It’s the dream, right?
 
Avid readers want good stories. They want your stories. And, if they’re anything like you, then you know how excited these bookworms get. They’re scouring Goodreads and book blogs right and left, on the prowl for their next favorite story. But, they can’t love your book if they don’t know it exists.
 
This is precisely why authors need email.
 
The best book marketing, in its simplest form, is just passionately sharing your story with the readers who already want it.
 
Email makes that easy.

​The 3 Myths of Author Email 

Authors often argue that they don’t need to use email to communicate with readers. They feel it’s unnecessary, outdated, and time-consuming.
 
Can you blame them? Social media is exciting and ubiquitous. It’s easy to throw email to the wayside and chase the shiny new toys. Email has been around since the 1970’s, but that doesn’t mean it’s out-of-date. In fact, email is one of the most effective marketing tools today.
 
Let’s tackle some of the myths that authors believe about why they don’t need to email readers.
Picture
Myth 1:  Email is unnecessary. Readers will find the books if they really want them. 
​

Imagine if you had an email list of people eager to read your books the moment they get published. These readers are already passionate about what you do, which means they’re more likely to preorder or run out to the bookstore during that first week. If you had enough fans like that, you could hit the bestseller lists book after book.
 
The book industry has a vast reach. Books are promoted on television, social media, newspapers, and park benches. It’s fantastic because at any moment you might stumble across your next favorite story.
 
However, books have a lot of competition. Over your average day, you have access to entertainment non-stop. Your phone, computer, television, and radio are filled with high quality content. A great book has to break through all of that noise.
 
Take a moment to think about how you found the last book you read.
 
Did you stumble across it on the library shelves? Did your best friend gush about it for weeks? Did you use specific keywords to search for it (or something like it) online?
 
Most of us don’t have a system for discovering new books. We hear about them on television. We spot our favorite authors reading them on Instagram. We ask our librarians for recommendations.
 
But between the incredible entertainment already at our fingertips and the sheer volume of advertising we see everyday, even the most die-hard fans are missing out on new book announcements.
 
Typically, books in a series are published a year apart. That’s a long time for a reader to wait. You can’t expect them to religiously check your website or the bookstore on the first of each month, eagerly awaiting the next book’s release.
 
Can you see the flaws in this system?
 
You can’t rely on fate to notify readers about your books. It’s not reliable. It’s not repeatable. You need a method of notifying readers about your books every time something comes out.
 
If you want to a career as an author, you can’t put the responsibility of hearing about your books on your readers. You need to reach out to them and tell them about these amazing stories. This is why email is perfect.

Picture
​Myth 2:  Email is outdated because social media has taken over the internet. 
​

Social media is an entertaining way to interact with readers. You can quickly share photos, broadcast new messages, and engage with fans in real-time.
 
So, why not only use social media?
 
Social media networks like Facebook let readers follow their favorite author’s online presence. Here’s the catch: Facebook is not a direct communication channel. When an author posts their latest book announcement to their Facebook page or profile, Facebook’s algorithm decides which of your followers see it and when.
 
On average, less than 8% of your audience will see one of your organic posts on Facebook. These are your everyday, unpaid posts. For the average business page, the rate goes down to 2%. That means that a very small portion of your audience is seeing the post you worked so hard to create.
 
This percentage is variable of course. If you have an incredibly active and engaged audience who love you and regularly comment on your posts or share them, the algorithm will broadcast your posts to more of your followers. However, it still won’t be all of your followers.
 
Now, 8% might seem tiny, but it doesn’t mean you should skip Facebook entirely. It just means you shouldn’t put all your eggs in one basket. All of your social networks have this problem. You simply cannot reach everyone who is following you.
 
Why? Because Facebook—or whichever social network you’re using—is the middleman. You don’t get to decide who sees your posts. They do.
 
Social media networks limit the reach of a post for several reasons.
 
First, they tailor the newsfeed experience for individuals to show them more of what they already like and less of what they don’t. This is based off the how often someone engages with posts like yours and how much engagement your posts get.
 
Second, social media is technically considered ‘free.’ (It’s not. You’re exchanging your data for use of their platform.) However, Twitter, Facebook, and the rest of the social media networks are all businesses that need to make money to survive. One of the ways they monetize their platforms is by asking you to pay to reach more people through ads or sponsored posts.
 
With email, there is no middleman deciding who sees your message.
 
It’s direct communication. You write, and your subscribers get to make the active choice about whether they’ll read your email.

Picture
​Myth 3:  Email is difficult and takes time away from writing. 

As you can see from what we covered in the previous two myths, you can’t afford to NOT use email.

 
Without email, you’re taking the risk that even your biggest fans will never find the sequel to books they already loved. They won’t get the chance to share your new release on social media or borrow it from a friend. You’ll waste weeks on carefully constructed social media posts promoting something that few followers will ever see.
 
To choose to avoid email is to choose to spend more time on your marketing just to reach the same number (or less) of people.
 
Imagine having an eager audience just waiting to hear from you—with a smile and open arms.
 
With email, you can have that.
 
At the core of your book marketing, you need a reliable, one-on-one method for communicating with your fanbase. Email excels at creating real relationships with your readers.
 
In the author-reader relationship, it’s your responsibility to reach out with news about your upcoming releases, entertaining activities, and book signings or events. Readers have a plethora of entertainment to choose from. You can’t even become a choice if they don’t know you have something coming out.
 
Through email, you can personalize your messages and treat each subscriber as a unique, book-loving, fan—not just an email address. When your emails are entertaining, educational, and/or aspirational, you are rewarding each and every one of your fans, who will in turn, share their love of your books with the world.

Picture

BONUS OFFER!!! 

​Do you have a plan for your marketing your books? Download this FREE Book Marketing Checklist from our guest post author Colleen Riordan.

Picture
​Colleen Riordan is a book marketing coach and the founder of Wild Ink Marketing. She has over eight years of experience in marketing and communications and a deep passion for teaching authors and illustrators how to sell more books and build their careers through the power of book marketing. 

To learn more about Colleen and Wild Ink Marketing, please visit Colleen at https://www.wildinkmarketing.com/. 

0 Comments

Branding for Writers

1/30/2019

0 Comments

 
Picture
~by Amanda Smith

Lately, I have been thinking a lot about branding. Not only because we have been thinking, planning, and talking logo at 24 Carrot Writing (see the introduction post here) , but also because I have been working on my personal website. I am constantly considering how I want to present myself, and here at 24 Carrot Writing, while we come up with a lot of cool ideas, we always circle back to the question: “How does this fit in with our main directive?” So, what is branding and how does it fit onto a writer’s life?

Branding is the ways in which a person or company establishes their image. It is the promise they make to their customer and the thing that makes them recognizable. Branding includes core values, interactions, slogan and logo. Anything a business puts out into the world, including websites or promotional materials, communicates its brand.

Picture
A logo is the foundation for brand recognition. Logos usually consists of text and image, although some logos, like Nike or McDonald’s, have become so recognizable that the text is often omitted. When logos are used correctly, they represent a business’ identity and build trust.

But why is all this business jargon important for writers?

Branding is unavoidable. Exposure from your work, blogs, social media, interviews, and podcasts all communicate your brand as a writer. As your public image is being formed anyway, you can be proactive in shaping it. Branding is ongoing and evolving, and you should play an active role in the message you communicate to your readers.

So, as you shape your brand, consider the following:
  • Brand should be independent from your book. The brand should transcend the book, so future books can benefit from the identity you have already built.
  • Branding often builds an audience even before your book is released, so work on those platforms now.
  • It should communicate what makes your work unique. What is your angle? That is your implied promise to your readers.
  • Know your audience. Make sure your brand correctly represents you and your work, and communicates effectively with your intended audience.
  • If you choose to have a logo,
    • Make sure the text is clear and readable.
    • Be consistent. Don’t make modifications. You want the logo to be memorable and recognizable.
    • Consider having your logo professionally designed. It is your professional image, after all.
      • One could hire a graphic designer
      • Some print-shops have inhouse designers

In the world of platform building and author websites, a logo or badge can be useful to show your affiliation with a particular online group or challenge. Those of us who have participated in 12x12, or Storystorm (previously PiBoIdMo), or NaNoWriMo proudly display those badges on our websites. Displaying logos or badges can be an indication of how active one is within the writing community, and that in itself also helps  build one's individual brand. 

You are your brand. Moving forward, what strategies will you use to mold your brand?

0 Comments

INTRODUCING...

1/28/2019

0 Comments

 
Picture

Today, 24 Carrot Writing is thrilled to reveal our logo, designed by graphic designer Russ Nemec.

Our brand is built around goal-setting. 24 Carrot Writing encourages you to set monthly writing and craft goals, and to reward yourself with meaningful carrots along the way as motivation to keep moving forward. Our audience is writers of children’s books, and so, even though we are serious about those goals, we embrace playfulness.

Are you intentional about setting and attaining writing goals? Join our Facebook group, browse our Writing Goals tag, download a 24 Carrot Writing Goal Worksheet, and earn those carrots! If you consider yourself part of the 24 Carrot Writing community, or have contributed to our website, we  invite you to download our logo for your website. 

Join us on Wednesday for a post about branding for writers.
​
24_cw_logo.png
File Size: 1953 kb
File Type: png
Download File

0 Comments

2018 Wish List

11/27/2018

0 Comments

 
Picture
We've decided to shake things up this year for our annual writer's gift list. Instead of telling you what we like, we've asked our wonderful guest bloggers (aka gift elves) to share with you their illustrating and writing must haves. We are thankful for the excellent content these guests have provided to 24 Carrot Writing over the last three years. And they are doing it again - providing practical, fun, and sometimes frivolous ideas to add to your holiday gift list. At each author's favorite things, you will also find their newest books, because we all know books make the best gifts!
Picture



​

Tim McCanna has put this hand truck to the test for his school visits. Now he can carry everything he needs to entertain students (and not have to lug it all from his car). ​
Picture
Picture
Picture

​Tim is  the author of several picture books including Bitty Bot, Barnyard Boogie, Jack B.Ninja and Watersong. Learn more at  http://www.timmccanna.com/

Picture
​"I’m afraid my writing and illustrating habits are extremely dull and predictable!  My favorite things are genuine Dixon Ticonderoga #2 pencils, and yellow legal pads from Ampad (ONLY Ampad—they’ve got a strong cardboard backer, a good paper feel, and really nice friction with the #2 pencils, and other legal pads just don’t measure up)." - Brian Lies

Picture
Picture
Brian Lies is the author and illustrator of the NY Times bestselling bat series (Bats at the Beach, Bats at the Library, etc.), and over two dozen other titles. His 2018 titles are The Rough Patch and Got to Get to Bear's. You can visit him at www.brianlies.com.
Picture

Picture

​Janet Fox makes sure to dress the part of author, sporting bookish outfits like this cute dress from RedBubble.com. Her necklace was made by lenoradame.com. 


Picture
Picture
Crystal Kite winner, Janet Fox is an author, mom, outdoor enthusiast, and former teacher. Her novels are written for children and young adults, but have won her fans of all ages. Find out more at www.janetsfox.com. 
Picture

Picture
Picture Book author, Kate Narita, wishes it hadn't taken her years to pick up a copy of Save the Cat! by Blake Snyder. 
​​

Picture
Save The Cat! Writes a Novel by Jessica Brody is available, too! 
​

Picture
Picture
Kate Narita is the author of 100 Bugs! A Counting Book . When she's not out and about driving, teaching or cheering on her two teenage sons, Kate lives, writes, and hikes on a small mountain in central Massachusetts. Read more about Kate at www.katenarita.com.

Picture
Always on Sue Gallion's gift wish list are new fun or funky pencils. "That's the souvenir I get when I travel, too. A new or newly sharpened pencil can give me a tidbit of inspiration. Little notebooks to stash in my purse or around the house are always a favorite of mine, too."
And speaking of sharpening pencils, here's a one-of-a-kind gift for any writer or illustrator -- and yes, she has one on her desk. It was a gift she bought for herself a year ago.


Picture
Picture
Picture
Sue Lowell Gallion writes for children because she is passionate about children, reading, and any combination of the two. Her picture books include Pug Meets Pig, illustrated by Joyce Wan and Pug & Pig Trick-or-Treat received. Her upcoming books are an early reader series, Tip and Tucker (March 2019), written with children’s author Ann Ingalls and illustrated by Brazilian illustrator Andre Ceolin. Read more at suegallion.com.

Picture
Kate Messner says, "For bullet journaling, I love the medium-sized Leuchtturm 1917 notebook with dotted pages. An index, numbered pages, and terrific feeling paper make me happy to check on monthly and daily goals. 
I have a new favorite for everyday research, note taking, and brainstorming, too -- the F64 Expedient Notebook from Kyokuto. This one has reliable wire rings so it'll open flat on a desk along with a sturdy front and back cover so it's easy to hold in one hand while taking notes in the field. 


Picture
Picture
Kate’s books have been New York Times Notable, Junior Library Guild, IndieBound, and Bank Street College of Education Best Books selections. Her newest novel, Breakout was inspired by a real-world prison break. Visit Kate's katemessner.com to learn more.

Picture
Matthew Cordell-  "Probably the one big thing I've started using this year is a fountain pen for drawing. I used to think fountain pens were not able to use waterproof inks, and assumed they weren't of much use to me. I need my drawing inks to be waterproof, since I paint the finished drawings with watercolor paints. But thanks to several fountain pen-loving friends, I've found a bunch of waterproof inks that are safe for fountain pens, as well as certain pens that draw with a very irregular line, much like a dip pen nib. The pen I use almost daily is a 9018 Hero fountain pen with a Fude nib. I've been traveling a lot this year, and it's so nice to have a pen and drawing book that I can take out in the field. Traditional dip pens are not quite so travel friendly, and this had long been a obstacle for drawing out and about.


Picture
Picture
Picture
Matthew won the 2018 Caldecott Medal, as well as the 2017 Boston Globe-Horn Book,  for Wolf in the Snow. Congratulations, Matthew! Go to matthewcordell.com to learn more. For truly special gifts for the art lover on your list visit Matthew's Etsy store:   etsy.com/shop/MatthewCordellArt

Picture
​Author illustrator Melissa Sweet uses Holbein acrylic paint.

Picture
Picture
Melissa Sweet has illustrated over 100 books as well as many toys, puzzles, and games for eeBoo. She has won several awards for both her writing and illustrating. Her most recent book is Some Writer! The Story of E. B. White.  Read more about Melissa at melissasweet.net.


Picture
One of Alison Goldberg's favorite writer gifts is the Seven Year Pen. "My brother gave me the whale one when I first started writing my middle grade novel. Several years and drafts later, it still works!"
Picture
Picture
Alison Goldberg is the author of the picture book I Love You for Miles and Miles, illustrated by Mike Yamada. The board book edition releases December 31, 2018. Her newest book, Bottle Tops: The Art of  El Anatsui is set to release winter 2020. To learn more about Alison visit her website at ​alisongoldberg.com/


Picture
Tami Charles' list is short and sweet:
1. Ginger tea with honey
2. Four Seasons by Vivaldi
3. Large sticky-note chart paper for plotting

Picture
 Former teacher and debut author. Tami Charles writes picture books, middle grade, young adult, and nonfiction. Her 2018 titles are Like Vanessa and Definitely Daphne, and her picture book, Freedom Soup, debuts with Candlewick Press in fall, 2019. Read more at tamiwrites.com


Picture
Nancy Tupper Ling: Shutterfly will create a custom cell phone case. It is a great conversation starter. Look out for the company’s emails regarding their sales. 
​

​"I also love my custom laptop cover from SkinIt."

Picture
Picture
​Yes, it’s a book lover’s dream. The mug that comes equipped with chalk so you can add your current reads to it. Just don’t put the chalk too close to the top where you’re sipping

​
​And of course, who doesn’t need a motivating Reese’s now and then?

Picture
Nancy also loves a little light-up motivation from her mini marquee that she discovered at the New York Public Library’s gift shop. 

Picture
Nancy Tupper Ling draws her inspiration from the multicultural background of her family and the interwoven fabric of familial culture which is, on the surface, seemingly everyday. Read more at www.nancytupperling.com/


Picture
Allison Pottern Hoch is obsessed with all things by Obvious State. "I have several of their posters and they now have this gorgeous line of journals at a reasonable price and I pretty much want all of them.

I also got this mug set for my birthday. Swoon! "

Picture
Picture
Allison Pottern Hoch is a writer and event coach with over eight years of experience in marketing, publicity, sales, and event planning. She’s worked with veteran authors, celebrities, and debut authors. For more information on her workshops and coaching services, visit http://events.pottern.com

Picture
Pat Zietlow Miller:
​"Item No. 1. Library socks from Out of Print. 
You might ask how socks help my writing process. Well, they make my feet happy, and when my feet are happy, so is the rest of me, which leads to better writing. I own these socks in several colors and wear them several times a week."

Picture
"Item No. 2. The book On Writing Well by William Zinsser.
This is the writing book that makes me nod vigorously along as I read it. He get so much right about how to write well. The title says its for writing nonfiction, but I say it’s for anyone who writes anything."

Picture
Pat Zietlow MIller has published Be Kind, The Quickest Kid in Clarksville, Wherever You Go,  and the beloved Sophie's Squash. To learn more about Pat please visit her website .
Picture

Picture
Editor, Rob Broder reminds us of the greatest gift you can give the writer in your life: TIME. In the midst of all the holiday celebrations, writers still need time to figure out that plot point, listen to that character, and follow their muse.  "​I go for walks... or a run. And I think. I think on the story. Pushing all outside everyday life thoughts aside. And I think on the story. Play it over and over. What part isn't working. Why isn't it working and how do I get there, to make it work and make it flow.  Think, think, think.... until something comes to me.   Kind of like a mindful children's picture book walk."

Picture
Rob Broder is editor and co-founder of Ripple Grove Press. His debut picture book Paul and His Ukulele launched Fall 2018. To learn more about Rob, click here and here for more on Ripple Grove Press.


Picture
Annie Cronin Romano's enjoys shopping the book-themed stickers at Red Bubble. "I decorate my computer, and Red Bubble has fun literary stickers to add some writing spirit." She also loves the online store Out of Print. "My library stamp shirt is well-loved, and they've got some Harry Potter t-shirts I've got my eye on!" 

Picture
Picture

Picture
24 Carrot Writing co-founder, Annie launched her debut picture book Before you Sleep: A Bedtime Book of Gratitude this year in October. Her second book Night Train hits shelves Spring 2019. To learn more about Annie, anniecroninromano.com.

Last, but not least, are a few of our favorites: 
​Searching for the right way to express yourself? Francine loves these additions to your typical thesaurus, available at 
Writers Helping Writers. 
Picture

Picture
Everybody knows two writing essentials are chocolate and coffee. This year Amanda's favorite writing things are chocolate flavored coffee and a good day planner to track goals. She picked this one from Day Designer to stay on track in 2019.

Picture

Picture
Annie featured these dishes a few years ago, and we still love them. Don't miss the Open Book Dinnerware collection through the Library of Congress gift shop. ​


Picture
​Kelly grabbed a store logo tote when a new local indie bookstore opened. It was a perfect carrot – and she even asked the owner to sign it! This year she is planning to take it back to book signings at the store so she can ask visiting authors to add their autographed to her tote. The Silver Unicorn Bookstore tote is available on their website, but you can visit your own local bookstore and grab a tote! 


Picture
And finally, a small gift from us: Melissa at Literary Book Gifts.com reached out to us in 2018 to tell us about her new line of literary gifts. We think you'll love the t-shirts and totes she has to offer. Enter the custom promo code 24carrotwriting20 at checkout and receive 20% off anything in the store, no minimum. The best gift of all? That code never expires! 

Please remember to support your local independent book store or order online through Indiebound.

​HAPPY SHOPPING!





0 Comments

My Debut Launch Experience: Lessons Learned

10/11/2018

4 Comments

 
Picture
Guest Blog by Casey W. Robinson 

I had the pleasure of meeting Casey at the NE-SCBWI conference as she was preparing for the release of her debut picture book, Iver & Ellsworth (Ripple Grove Press, 2018). Since then I’ve been to her launch and watched the buzz of her picture book grow. We are thrilled to have Casey join us to share the lessons she learned as she introduced her debut book  to the world.

Welcome Casey!


Picture
​My debut picture book, Iver & Ellsworth (Ripple Grove Press), came out in May and I held two debut events to celebrate: a morning reading at the Harvard Coop Bookstore in Cambridge, MA followed by an afternoon book launch party at the Silver Unicorn Bookstore in Acton, MA.
 
As exhilarating as it was to celebrate, I found the process of planning and anticipating these events to be a little daunting! For those of you who are looking forward to, or are in the midst of, planning your debut launch, I share some lessons learned.

I’M GLAD I … 

  • Leaned on my debut group. My group, Epic 18 (epiceighteen.weebly.com), was an invaluable source of crowd-sourced ideas and advice from others who were in the same boat. We shared swag vendor recs, menu choices, craft activities, and fretted over whether to splurge on custom cookies (I did). Most importantly, we cheered each other on.
  • Opted for a smaller scale party. At first I envisioned doing something at a local restaurant whose funky atrium would’ve made a memorable book signing area. But the logistics of this were quickly overwhelming and required a level of time, attention, and budget I did not have. So I approached a local indie bookstore that was planning to open shortly before my book launch. They enthusiastically agreed to host a launch event. The cross-promotion was wonderful, and because I wasn’t doing a food event, there were actually very few things to plan. Plus, what better décor than copious amounts of books?
  • Found a perfect pen. I signed an early copy of my book to a friend and realized with horror that the Sharpie I was using bled through the page. I swapped that copy for a fresh one (signed in trusted ballpoint pen) and used the Sharpied copy to test out a bunch of pens at my local stationery store. (Pen of choice was Le Pen.) Tip: buy multiple!
  • Hired a photographer. The photographer was actually a gift from a dear friend who couldn’t make it to the event. And truth be told, I don’t know that I would’ve spent the money on hiring one. But the pictures she took were incredible and I’ve been able to use many of them for book promotion, social media posts and headshot requests. She also came early to take some group family photos, which I’m so grateful to have. If you have any photographer connections, it’s worth considering.
  • Remembered to breathe. ​
Picture
Picture
Picture
I WISH I HAD …

  • Written down my prepared thoughts. My nerves took over when it came time to greet my captive audience. I’m quite sure I forgot to thank someone important … (though I’m also sure no one but me cared).
  • Had extra copies of my book in my trunk. Unbelievably, the bookstore sold all its copies of Iver & Ellsworth. My friend and fellow picture book author Josh Funk wisely told me that I should always have a stash of extra copies in my car. You never know when you’ll need them and emergency book sales are good!
  • Booked more downtime afterward. All that adrenaline, excitement, anticipation, talking, smiling, signing, and celebrating was exhausting! The day after the launch I was useless. Do me a favor and set aside more than 20 minutes for a nap.
Picture
Picture
When it was all over, I asked my daughters to tell me their favorite part of the weekend. I expected them to say “Cookies!” They said it was seeing me so happy. “You had your really big smile on all day long, mom.”
 
Don’t forget your book, your story, your day will also be special and significant to others who get to be a part of it. Whatever the format, whatever the size, mark this moment in time and celebrate together. HAVE FUN. You only get one debut!
​
Picture
To learn more about Casey please visit her at www.caseywrobinson.com. To order a copy of Iver & Ellsworth go to www.indiebound.org/book/9780999024911.  

Thanks for joining us Casey! 
4 Comments

MARKETING BEYOND THE BOOK LAUNCH PARTY

7/30/2018

2 Comments

 
Picture
Guest post by Anika Denise
​
Launching a new book into the world is worthy of a grand celebration. Whether it's your first book or your fiftieth — it's important to mark the occasion with fanfare. Throw a bash! Invite your friends! Revel in the moment! You earned it.

But successfully launching a book involves more than just party planning. The work of finding and connecting with readers who will be motivated and excited to buy YOUR book ideally begins months and months before publication. From building your website, to networking with educators, to creating extension activities, to printing swag, to blogging, to tweeting, to baking cupcakes and ordering balloons — managing the myriad tasks associated with book launches can be overwhelming, especially for debut authors.

After my first two books entered the world without much fanfare or support, it hit me that I had a marketing degree and experience in promotion. So, um…why wasn’t I putting those skills to work launching my books?
When my picture book Monster Trucks was acquired, I made a point to keep track of all my promotional tasks and when I’d completed them; as well as what worked, what didn’t, and what I’d learned from the process. My documented “from-book-deal-to-publication” experiment eventually became the basis for a marketing workshop: BEYOND THE BOOK LAUNCH PARTY, to help authors create and execute their own book launch strategies.

The response I hear most frequently from workshop attendees is: OH-MY-GOSH-I-SO-NEEDED-THIS! And I tell them: so did I. To stay organized (and sane), l needed a promotional checklist I could follow for each new book. And hopefully, in being more methodical and digging deeper into my book’s unique content, I’d engage more readers, generate greater awareness of my “brand” as an author, and boost book sales.

So… did it work?
​
YES! While there are many variables that affect how a book sells, and I don’t have scientific data tracking back each promotional activity’s effectiveness, I do have my royalty statements. And the titles I’ve launched with coordinated marketing attention have done better. Significantly. With all the hurdles to surmount on the path to publication, a published book is like a tiny miracle. That’s why I try to do my small part in giving my books their best chance at success. And why I’m happy to share what I’ve learned.

Here’s the plan I follow. It includes advice on how to reach readers and considerations to explore when allocating your precious promotional budget. Use it. Share it. And feel free to reach out with questions or suggestions.

ANIKA’S BOOK LAUNCH TIPS & TASKS TIMELINE
Before the book deal...
* Create an author website (include an e-mailing list sign up)
* Network with the children’s book community – in person and online
* Be active on social media, but give thought to AUDIENCE when choosing how and where to spend your time. Are you targeting parents? Librarians? Teens? Where does your audience spend the most time?
* Don’t just talk about YOU; use your channels to AMPLIFY OTHERS
Pro-tip: Focus this time on establishing a professional author presence and getting to know your tribe. Attend conferences. Introduce yourself to local librarians. Be visible and make friends. And YES, include a mailing list sign-up on your site, even if your book isn’t out yet. Your e-mail list will be the foundation upon which you build a direct relationship to readers who opted-in to learn more about YOU and your books!
Just after you've signed the contract...
* Make a list of 8-1o topics and/or themes that are in your book
* Research and identify blogs, websites, and organizations that ALSO care about the topics you listed
* Are there opportunities to get involved? Guest post? Volunteer?
* Take this time to introduce yourself and build relationships
* Always begin with what you can do for them – not what they can do for you
Pro-tip: Meaningful connections grow out of equitable partnerships. Begin any pitch with what you can bring to the table, rather than simply asking them to promote your book. Here's the list I made for Starring Carmen!

Picture
The goal of this exercise is to find readers based on commonality and shared interests. One great example of this for me, was Boys & Girls Clubs of the Midlands, in South Carolina. The tagline for their after-school performing arts program is: Be inspired! Be talented! Be creative! This could easily be the tagline for Starring Carmen!. By offering to do presentations at their locations, I connected with both the gatekeepers (arts educators at BGC) and young readers — who, because of our common interests and values, are likely to be interested in reading the book.

12 months prior to publication...
* Set your promotional budget
* Identify book festivals and speaking opportunities that line up with your pub date; make note of deadlines for applications
* Consider partnering on promotion with other authors who have books in your genre or release year like the Electric Eighteens
* Look for HIVE MARKETING opportunities and book discovery platforms, such as Curious City's Bunk Reads & Trick or Reaters
Pro-tip: You can find yourself down a rabbit hole, spending large sums of money on book promotion. Deciding how much you are willing to spend and prioritizing which strategies are most worthwhile for your book is important. Ask yourself, am I going to enjoy doing this? And is this likely to move the needle on books sales?

9 months prior to publication...
* Outline your reading guide or activity kit
* Plan and draft blog posts related to the themes in your book (Check out Sarah Albee's and Betsy Devany's blog for examples of fun, engaging content-related blogging.)
* Check in with the in-house publicist to review the marketing plan for your book
Pro-tip: Publicists are BUSY. Each new season brings a fresh crop of books to promote, and the window for promoting an individual title can be limited. What you can expect varies from house to house, and book to book. So it's important to ask (kindly) what they have planned, in order to determine what you'll need to do yourself. In my experience, the more willingness I show to roll up my sleeves on publicity, the more support and attention they will jump in and give.

6 months prior to publication...
* Design and print book swag (if the cover is final)
* Schedule a cover reveal
* Reach out to bloggers to arrange a blog tour
* Contact stores to schedule signings
* Connect with schools and offer presentations
* If you are considering a book trailer, make notes on a treatment and hire your vendors
Pro-tip: Creating a high quality book trailer can easily blow your promotion budget, and won't (necessarily) sell more books. My strategy has been to find creative ways to produce them, at low cost. For Baking Day at Grandma's, we kept costs down by working partially in barter, and shooting it all in one day. For Monster Trucks, my local school librarian asked one of her students to create the book trailer as a part of a school library project. Consider getting local schools involved and/ or hosting a reader-produced trailer contest. Author (and book promotion wizard) Josh Funk creates his own book trailers. I love Josh’s trailers because they showcase his humor and brand personality, and really make you want to run out and read the book. If you have mad iMovie skills (or know someone who does) try putting together a trailer yourself.

3-4 months prior to publication...
* Send Advance Release Copies (ARCS) to colleagues, friends, and family, and ask them to consider reviewing and sharing your book online
* Create a “press kit” section on your website with your blurb bio, high-res book cover, author photo, and event poster template
* Send a draft of your reading guide/ activity kit to your publisher for review and approval
Pro-tip: As with trailers, a great deal goes into drafting and designing a quality classroom guide. Your publisher may create one for you, but if not, you can outsource to an expert. Not sure where to begin or what a discussion guide looks like? Scholastic.com has guides readily available for download. Spend some time familiarizing yourself with the format.
​
1 month prior to publication...
* Finalize contests and giveaways (Goodreads requires 7 days in advance)
* Design a graphic for both your blog tour and store appearances, with dates and locations
* Share positive reviews on social media and add them to your website
* Finalize details and send reminders about your LAUNCH PARTY!
* Pop the Champagne (or sparkling cider) and enjoy!
Pro-tip: Consider going LIVE on Facebook during a portion of your book talk or reading, to amplify your launch party's reach.
And my final pro-tip? Don't get so caught up in promotional tasks that it keeps you from doing your first job, which is to write amazing books. Strike a balance. Set a few hours aside each week for book launch planning. Use this timeline as a guide, but do what works best for you.

Additional Resources:
Curious City facilitates children's literature discovery by creating marketing tools that engage readers with story. They create activity kits, write and produce book trailers, host book discovery platforms — they've even planned tours for fictional bands! — all for the noble purpose of helping kids and books "meet." Find out more at http://www.curiouscity.net and this post which includes a link to Curious City's "Creating Discovery" worksheet, which I highly recommend downloading and completing.
Author Gaia Cornwall also designs and creates super-cute (affordable!) author swag and book trailers.
Check out Marcie Colleen's awesome Teacher’s Guides.
And finally, here's a list of upcoming book festivals from Book Reporter. 
 
Anika Denise a former marketing and public relations executive. She’s also the celebrated author of many books for young readers including Lights, Camera Carmen!, Starring Carmen!, Monster Trucks, Baking Day at Grandma’s, Bella and Stella Come Home, and Pigs Love Potatoes. In 2019, to coincide with Women’s History Month, HarperCollins will publish her forthcoming picture book, Planting Stories: The Life of Librarian and Storyteller Pura Belpré, illustrated by Paola Escobar. Other titles coming in 2019 include The Best Part of Middle, illustrated by Christopher Denise, and The Love Letter, illustrated by Lucy Ruth Cummins. To learn more about Anika’s books and workshops, visit her website at anikadenise.com.
2 Comments
<<Previous
    Join our Facebook Group

    Categories

    All
    20 Minute Miracles
    Accountability
    Amanda
    Annie
    Author Interviews
    Book Release
    Carrots
    Chapter Book
    Character Development
    Conferences
    Contest
    Craft
    Creativity
    Critiques
    Diversity
    Drafting
    Editing
    Fiction
    Francine
    Graphic Novel
    Guest Posts
    Holiday Wishes
    Hook
    Illustration
    Inspirational
    Interviews
    Kelly
    Library
    Magazine Writing
    Marketing
    Middle Grade
    Nonfiction
    Picture Books
    Plot
    Promotion
    Publishing
    Read
    Readers
    Revision
    SCBWI
    Self Publishing
    Self-Publishing
    Setting
    Story Structure
    Submissions
    Tech Tools
    Tips And Tools
    Voice
    What Is 24 Carrot Writing
    Writing Challenges
    Writing Community
    Writing Goals
    Ya
    Young Adult

    Archives

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014

    RSS Feed

    Click to set custom HTML
    Click on the RSS Feed button above to receive notifications of new posts on this blog.

    The 24 Carrot writers are   

    Francine ~ YA
    Kelly ~ Picture books, MG,               Short stories 
    Annie ~ Picture books, MG

    Amanda ~ Picture books,                      MG, YA       

Photos used under Creative Commons from byzantiumbooks, JKehoe_Photos, GotCredit, Chicago's North Shore Conventions & Visitors Burea, Roman Pfeiffer, ymu rocks, Au Kirk, Sweet Dreamz Design