Launching a debut book is a celebration of years of hard work, tons of rejection letters, lots of waiting, more revisions, and some well-aligned yesses along the way. But launching a book into the world successfully is also time consuming, energy taxing, and marketing activities might eat into writing time. 24 Carrot Writing spoke with members of the debut picture book group 21 For The Books about their marketing strategies and debut-year goals amidst a pandemic.
Like all new babies, JET THE CAT (IS NOT A CAT) is going to get ALL of my attention around the spring launch, not only because I am so proud of the story, but because the illustrations by Terry Runyan are marvelous and the world needs to know.
My scrappy strategy for marketing so far is to write goofy but heartfelt (my brand!) emails to bloggers and bookstores, hoping that some magic will happen. And that’s been successful! Barefoot Books and my editor Lisa Rosinski have been incredible, so I have no doubt Jet and I will find ways to connect with kids and their readers.
My creative goal for next year is to use limited writing time more wisely. But the secondary goal is to really hone in on my brand and voice. Like every picture book writer, I have about 1,000 ideas an hour, but I’d love to create stories that scream “me”
Learn more at www.phaeacrede.com.
We also have a giveaway and scavenger hunt in store! For the 20-year remembrance of 9/11, I hope to reconnect with some of the special people and places the flag touched to see if they would be interested in sharing their stories. I hope to facilitate virtual school visits so students can be inspired by the story of the flag as well. The image below shows the moment when the flag was taken out of storage and emerged after seven long years. Torn and tattered, this was the beginning of its journey to being healed. I decided to share this spread, because the goal with all of my marketing efforts is to share this message of hope and healing. The flag is a reminder that if we come together, share our stories, and listen, we can become whole again.
Visit Amanda's website to learn about book giveaways and more.
I’m fanny-tastically excited about BATTLE OF THE BUTTS: The Science Behind Animal Behinds, illustrated by David Creighton-Pester, launching September 28, 2021. I’m always brainstorming silly marketing ideas for it, and I anticipate getting distracted from writing by the sheer fun of animal posterior promo. I’m thinking swag like whoopee cushions custom printed with my cover, asking friends to share videos of themselves doing ridiculous booty dances, and flooding social media with cute animal behinds. But since I’d like to make a life-long career of this whole writing thing, I’m determined to carve out time for putting words on paper. And then I’ll get right back to derrière dances!
To learn more, visit Jocelyn's website.
Thank you to the members of 21 for the Books who shared goals and launch year strategies with us. 24 Carrot Writing wishes you all the best for your debut year. And congratulations on all these beautiful new books!
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