​Kelly Carey presents a guest interview with Jordan Standridge, Marketing Associate, Charlesbridge Publishing

Prior to the release of my debut picture book, many colleagues had warned me that the marketing work for my book would fall squarely and heavily on my shoulders. That was a bit terrifying! I was new to this rodeo and the marketing bulls were rippling with scary muscles and fuming with bad smoky breath. I dove into research, determined to be a marketing bronco buster, and then along came Jordan Standridge, Marketing Associate at Charlesbridge Publishing. And suddenly, I was no longer alone.
 
I have been incredibly relieved to find that Jordan has proved to be both a partner and champion in marketing my book – which is really our book! I’ve invited Jordan to join us for 24 Carrot Writing’s July Marketing Month to explain how authors can help market their book, what they can expect from their publishing house, and how to have a good marketing partnership with your publisher.
 
Thanks for joining us Jordan!

Thanks for having me, Kelly! It’s been such a pleasure working with you on How Long is Forever?. 

​As the Marketing Associate for Charlesbridge, I work closely with authors. So really, anything that falls under that umbrella: I’m in touch with indie bookstores across the country, and help get events set up; I submit authors and their books for festivals, if timing and fit are there, and organize the planning leading up to it; I reach out to various outlets/influencers for publicity opportunities, and mailing out advance/complimentary copies; I pitch upcoming books at bookseller regionals/conferences, too! Basically, if you’re an author with book releasing with us, we’re going to be working together.

​Many debut authors don’t know where to begin in marketing their book. What are some essential first steps debut authors should take in preparing for a book release? 
 
As much as I am going to help get your book out there in the world, it’s so helpful to have an author to work with that is willing to put in the work, right there with me. So how can a debut author be a partner to market their book?

• Introduce yourself to your local indies, and get to know the kids’ department staff (supporting these stores is a great idea, too). Don’t force anything, but be genuine about it. It shouldn’t be a one-time deal, but an over time, thing. I worked at Powell’s Books in Portland, OR as the Kids’ Lead for a number of years, and we had a bunch of local kid lit creators come through and we’d talk picture books. Usually, it wasn’t even about their books, but the new releases that just came out. When it gets closer to your own release, they’ll be much more likely to order copies and want to host you for an event. So possibly higher quantities, and signing opportunities, too?
• Be willing to put yourself out there. This is definitely connected to the first idea. What I thought was really cool about Portland’s kid lit community was how they all supported one another. When someone had a new book coming out, they all went to the bookstore event and bought a copy. Go and mingle with your fellow local creators — get to know them, and let them get to know you. Do you have a card? Some will likely be active on social media and champion other kid lit work, or have a kit lit blog, and they could be a supporter of you — but they have to know who you are first!
  
• Have a social media presence and your own website. Some self-promotion is key! Let people know when your book is coming out; when and where you have upcoming bookstore events; if you’re also the illustrator, share your illustrations. It can’t always be about you, so share the release dates of your new creator friends and their events. Show support for your local bookstores — cool kids’ book displays, purchases you made. What’s happening soon — Children’s Book Week? Independent Bookstore Day? Get yourself in the mix.
  
• Plan and practice a presentation, and have a tie-in activity. I hope you like public speaking! If that gives you anxiety, start preparing and practicing. Plan a presentation beyond reading the book. How can you engage with a young audience, and make it a little more interactive? What might be a fun (possibly, even educational) tie-in activity you could do together? The more lively the event, the likelier for sales.

The more we have worked together, the braver I’ve become in asking for marketing help. For example, I came up with some classroom activity ideas to go along with the book, but I couldn’t make them look professional. I reached out to you, and the Charlesbridge team designed a spiffy looking activity guide to accompany the book. I’ve also reached out to ask if Charlesbridge would supply books for giveaway campaigns – you did! What sort of support should authors feel comfortable asking for? What support do publishers want to give? And what makes the marketing partnership between an author and publisher work? 
 
I think the most successful marketing partnership between author and publisher is when it can be a more collaborative experience. If you, the author, have relevant kid lit/book subject contacts that would help promote the book, tell us — we’d send out copies. Are you already tight with certain bookstores, and have the event coordinators’ contact info? Pass that along. And yeah, you had an idea for a tie-in activity guide that you would then be able to use at all your events. The publisher sees the value in that material, so of course we helped bring it to life! If you have a reasonable ask, that would help sell copies of the book, the publisher will try to help make it happen.

I’ve been thrilled that you have reached out to bookstores to find me virtual gigs. What helps you get an invitation for an author? What can an author do to help?
 
Those essential first steps I mentioned earlier are the building blocks for this question, too.

Kelly, you’ve been not only willing, but excited, to help promote your book! Do you remember our early conversations around author events (pre-Covid-19), and you essentially said "I’ll drive to any bookstore events you set up in MA and the states that touch it." Haha. That’s dedication. I knew then that you would be awesome to work with. While I don’t expect that level of determination, I admire the spirit, and it was nice to know you gave me the green light to really go for it. When events were starting to go virtual, you adapted, and even learned all of the various platforms that bookstores threw our way. You also worked on your presentation (you had a couple, depending on what the situation called for), even offering a meaningful and easy craft kids at home could make, so it definitely made my job easier.

​When you’re a debut, bookstores don’t have a backlist/sales to consider when making event decisions. However, if you’re putting in the extra work, I can better attempt to paint a picture in an event coordinator’s mind on what an event with this author will look like, what we can offer, and how that would be a draw for their community’s families. So, in short, be willing to open up your schedule and prepare!

Thanks Jordan! 

Guest post by Author Carrie Finison

​Please join me in my DeLorean as we travel back in time…
 
On June 7, 2019, I woke up with BIG plans for the day. My 8th grader would be graduating from middle school on June 11. My 4th grader would be in school for only another week after that. Mama had a mile-long to-do list to accomplish before the busy, distracting days of summer arrived! 

​But a brief Twitter check stopped me in my tracks. #NationalDoughnutDay was trending. How could I, author of a soon-to-be-released picture book entitled DOZENS OF DOUGHNUTS, have forgotten about this important national holiday? As I scanned through the tweets in my feed, one thing became clear. People like to talk about doughnuts. A LOT! It was a festive atmosphere and I wanted to jump in with both feet. 

​At that point, I had officially been on Twitter for six years, since 2013, but I rarely used it. I had joined only to participate in pitch contests when I was seeking an agent. I didn’t spend much time tweeting and didn’t have a large following. But one of my goals in advance of my July 2020 book release was to grow my connections on Twitter. And I wanted to do so in a genuine way, not by participating in many of the “follow fests” that I saw happening. Without knowing the words for it at the time, I was seeking “audience engagement” rather than numbers.
 
Normally, I’m a planner. I second-, third-, and fourth-guess most of the things I do. But right then, I needed to get two kids to school and get on with my day. With no time to play guessing games, I posted the following: 

​Then I packed up the kids and left the house.
 
I’m not sure what I expected. Maybe some fun pictures of doughnuts to fill my news feed? Maybe a few more followers? I was pretty surprised when I came home, checked Twitter, and found over a dozen responses to my tweet. As I started responding to them, more responses came. Everyone, it seemed, wanted to share their favorite doughnut.
 
I tossed my plans – whatever they were – aside and spent most of the morning on Twitter. At some point, I realized my plan to offer a critique needed some parameters, and posted a quick update:

So what were my takeaways? There were some practical things I learned. Keeping track of a lot of responses all at once is tough. The logistics of doing a fair drawing from retweets can be a little complicated. Tweeting on a hashtag that’s already trending (#NationalDoughnutDay) can greatly boost your visibility. But, just as with making a delicious batch of doughnuts, some of the intangible lessons were more important:

1.Don’t rush the doughnuts! Engagement takes time.
You want followers who are interested in you and want to engage, and that means you need to take the time to reciprocate. Offer something of value and people will respond - and that doesn’t necessarily mean monetary value like a critique or a book. I think people had fun that day and valued the interaction as much as (if not more than) the chance at a critique.

2.Just add sprinkles! It’s more fun when you have fun.
This particular giveaway didn’t feel like “work” or a drain on my time because I was engaging with people over a topic we all loved – doughnuts!
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3.Don’t overmix your batter! Don’t overthink it.
Probably a life lesson for me, but I’m not sure this would have gone as well as it did, if I had spent time planning it in advance. For good or bad, Twitter is a very spontaneous medium and that can work to your advantage.
 
Just to quickly illustrate an example of #3, let’s jump back in the DeLorean and zoom forward to 2020. This year, I planned a big preorder giveaway for DOZENS OF DOUGHNUTS, scheduled to launch on National Doughnut Day – June 5. However, when the day came we were in the midst of major social upheaval and protests against racism and police brutality in the wake of the murder of George Floyd and…well, it didn’t feel like a good moment for self promotion or talk of something frivolous like doughnuts. So, just as spontaneously as I had jumped into the National Doughnut Day celebrations in 2019, I pulled out of them in 2020, and waited for a different moment to announce my giveaway.
 
Twitter can keep you on your toes, for sure, but keeping things spontaneous and real will help you grow your audience in a genuine way – and have fun while you’re doing it!

by Kelly Carey

​Is your writing journey ready for our new virtual environment? Is your social media presence ready to be an asset to your writing?

If you’ve been timid about social media in the past, our new environment is the perfect moment to rethink.

We can’t meet in person and those wonderful connections you could make at workshops, conferences and book events are either no longer an option or they’ve all gone online. It’s time to pivot and create those connections virtually. That means you need to build a strong social media game.

Even when we are back to face-to-face days, your writing career will benefit if your social media community is full and rich.
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But are you stuck in a cycle of social media excuses that are holding you back? Let’s see. 

Excuse #1: Social Media Is A Time Suck

Everything can be a time suck and a distraction from your writing goals IF you allow things to obliterate your focus.  Setting an egg timer allowance of 15 to 30 minutes a day or a week can help remedy this excuse and I would argue you may actually find time saving and valuable information on social media.

In that short 30 minutes spent on Facebook, Twitter and/or Instagram you may find the #MSWL tweet from an agent looking for your exact book! Score! You may happen across a Facebook post about a revision workshop that is just what your middle grade novel needs. Win! You may see a Publisher’s Weekly article that a fellow author posted and it will make you more knowledgeable and aware of current industry buzz. Excellent!
​
You can use your goals and focus your social media efforts so they are productive. 

Excuse #2: Connections On Social Media Are Fake
​
Connections on social media are fake if you are being fake. Be your authentic self on social media and you will find real connections. I would argue that social media gives you the opportunity to make connections you might never have made if geographic proximity and chance were required.

If I read a book that I love, I tweet out praise and tag the author and/or illustrator and publisher. Almost 100% of the time one or all tweet back. There was NOTHING fake about my original tweet. It was genuinely motivated by my appreciation for a book. That is real. Social media gave me the mechanism to share my kind words directly with an author who I might never meet in person.  

If I come across a great article, interview or blog post and I repost it on Facebook, my fellow writing colleagues may appreciate the opportunity to see it. If I tag the author of the piece and thank them for their efforts there is NOTHING fake about my respect for the article, interview or blog post. If you go through the effort of putting something out to the internet universe, it’s nice when someone notices. I think the authors and blog owners that see me repost their work alongside kind words appreciate that I do that. Almost 100% of the time I get a response. And now we are connected.
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Be authentic and your social media connections will be real. 

Excuse #3: Connections on Social Media Are Shallow
​
This is a situation of you get out what you are willing to put in. Granted, nothing can really replace the kismet meeting at a book launch that sparks a spontaneous conversation where you discover that you both had a childhood cat named Rex. BUT you can make connections that are deeper than ankle height. They will require effort and energy, just like any relationship. 

If you are a passive social media user who just lurks around the platforms and hits like or clicks a heart if you see something that you agree with or love, then yes, your connections will be shallow. Those options are like waving across the room to a colleague but refusing to walk over and shake someone’s hand. You need to shake hands and offer a bit of conversation. You cannot just wave. Instead of hitting like or punching hearts, make a comment. That comment shows effort and moves you into the realm of active participant. Be that person.  
​
If you engage in a meaningful way, your connections will be meaningful. 

Excuse #4: I Stink at Technology

Me too! Just ask my kids. But you are a brave creative individual who puts manuscripts in front of critique groups. You can wade into Twitter and/or Facebook. Start small. As we suggest with all goals, make your technology goals manageable. We would never set a goal of writing three novels in one week, so why set a scary social media objective? Decide that you are going to set up a Twitter account and commit to 15 minutes of Twitter time a day and one tweet a week. You can do that. Want to get better at using Twitter? Add in a goal of watching a Twitter tutorial online.

Here’s the good news. While you are learning and figuring things out and making mistakes, like sending out a tweet with misspellings or forgetting to tag the author whose book you are gushing about, you will barely have any followers! So who is really going to see it anyway? In the beginning the only folks who see your tweet will probably be your crit group and your best friend! You’ll have time to hone your skills before a crowd is watching.
​
You will only master technology if you take steps to improve your skills. 

Excuse #5: I Can Wait Until I Have a Book to Promote

No you cannot! Well before you have a book to promote and NEED your social media community you must put in the time to build the community and contribute to it.

I launched my debut book last month – in the middle of a pandemic that shut down everything! If I didn’t have social media, how would anyone have seen my book? The only reason I have followers on social media is because I posted and tweeted and tagged for years leading up to my book launch. The result was an online community ready to help boost news of my book because I had boosted their book news, retweeted their blog articles, and been a full participant in the social media community.

Even without the confines of the pandemic, my social media community puts my book news in front of WAY more folks than I could reach with face-to-face contact and to a much broader geographic reach.
​
If you wait until you need social media, it will be too late. 

Are you ready to up your social media game, create real connections and build a social media community that will benefit your writing career? Great!
​
(Now prove it by tweeting and/or reposting this blog!) 

by Kelly Carey

In honor of National Reading Month, 24 Carrot Writing is celebrating by sharing a few of our recent favorite reads.
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When social distancing and quarantine orders have us searching for home bound activities, books offer up friends, adventure, and escape.  This might be the perfect time to open a book. Let me suggest a few fun places you can run away to without leaving your house! 

HOME IN THE WOODS uses gently lyrical language and stunning artwork to teach the stark realities of poverty during the Great Depression. It is a book about hope and persistence in the face of difficulty. Perhaps it can act as a road-map for how to move forward in the current environment.
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In picture books also look for Trevor by Jim Averbeck and illustrated by Amy Heveron, Hum & Swish by Matt Meyers, and What Miss Mitchell Saw by Hayley Barret and illustrated by Diana Sudyka.  

VERNON IS ON HIS WAY by Philip C. Stead offers the whimsical humor and soul filling simplicity of a silly frog exploring his surroundings and learning how to be a friend. Vernon is a celebration of everyday items and easy problems. Told in three short stories this book is a great mentor text if you’re ready to write a chapter book or if your young reader is ready to tackle a longer solo read.
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In chapter books also look for Frank & Bean by Jamie Michalak and illustrated by Bob Kolar. 

In THE REMARKABLE JOURNEY OF COYOTE SUNRISE by Dan Gemeinhart, Coyote and her dad Rodeo have suffered a BIG loss and Rodeo has decided the best way to heal is to travel forward on a converted school bus. As they encounter fellow travelers, Coyote starts to wonder if they really are healing and if maybe their aimless wandering needs a destination. You’ll be cheering for quirky Coyote Sunrise and her journey is truly remarkable!  
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In middle grade books also look for The Benefits of Being an Octopus by Ann Braden and The Miscalculations of Lightning Girl by Stacy McAnulty. 

​WITH THE FIRE ON HIGH by Elizabeth Acevedo offers plenty of spice in the form of main character Emoni Santiago who has a love for food and a knack for creating culinary excellence. But Emoni has lost her mother, her father is absent and she is navigating her senior year of high school while caring for her daughter. You’ll want to help Emoni, cry for Emoni and be Emoni – or at the very least eat her food!  

In young adult also look for The Book of Dust by Philip Pullman and Geek Girl by Holly Smale. 

Feel free to add your favorite fresh reads in the comments!  

By Kelly Carey

I don’t have a great singing voice. A high school choir teacher once told me that if I agreed to go to study hall instead of his class, he’d give me an A. My family begs me not sing around birthday cakes, and I mouth the words to hymns in church because I’m pretty sure God would prefer it that way.

I’m shushing my voice.

If I did this in writing, my stories either wouldn’t exist, or they’d come out flat and false and would never resonate with any reader, anywhere, ever. And yet, much like I have learned to hide my voice when it comes to singing, I think many of us have been taught to silence our voice when it comes to writing.

It happens gradually like a drip, drip, dripping until our unique way of speaking, of phrasing things, of reacting, and arranging words drowns under 20,000 leagues of edits from teachers, society, peers, and finally our own internal critic.

I do understand the idea that you need to know the rules of good writing before you can break them. We wipe out slang and colloquialism for proper grammar and impressive SAT level vocabulary. Academic writing peels out the voice of the unique individual and cushions it with research, and MLA formatting, and data, and flow charts, and the desire to match a professor’s rubric.

​Society and peers place expectations on us that can alter our voice so that we comply with popular opinions, norms, and accepted practices. Layer over that our fear of sharing our inner thoughts; concerns that our experiences and feelings are solo outliers; a belief that no one would understand;  and a dread that our voice might be met with raised eyebrows, confused stares, or worse and BAM we mouth the words instead of writing them down.

I think we are all born with these beautiful voices, but somewhere along the line, we zip our lips and head to study hall.

The gifted writers in our community don’t go to study hall – they sing LOUD! They don’t worry about a choir teacher giving them an F, a chuckle at a birthday party, or the way the guy’s neck hair in front of them in church stands on end – they just let their writing voice sing.

Examine what happens in that split second of time between a thought popping into your head and the thought becoming words on a page. How much pummeling does it take before you write it down? Do you hear your high school English teacher? Are you thinking about how your mother will react? Worried about what a co-worker will think? Are you editing it for an agent, editor, or potential reader? All this before it makes it to the page and suddenly your wonderful true to you thought is a diluted pile of boring mush.

The idea that you should dance like no one is watching, sing like no one is listening – it’s not quite as easy to apply when it comes out write like no one is reading. Let’s flip it to say: write like everyone wants to read! 
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Write loud in your voice! No need to go to study hall – you got this! And we want to hear it! 

Hosted by Kelly Carey

​24 Carrot Writing is thrilled to welcome author Jarrett Lerner to the site. Jarrett is the author of EngiNerds, a middle grade series starter hailed by Kirkus as a “boisterous balance of potty humor and geek pride” and a “rollicking young engineer’s adventure”. Its sequel, Revenge of the EngiNerds launches next month and I know my nephew is hoping for more side-splitting fun (and farting robots!).
 
Jarrett knows how to have fun in his writing but he is also passionate and serious about being a contributing force in KidLit and having a positive effect on his young fans. To that end, Jarrett cofounded and helps run MG Book Village, an online hub for all things Middle Grade, and is the co-organizer of the #KidsNeedBooks and #KidsNeedMentors projects.
 
Welcome to 24 Carrot Writing Jarrett! ​

Can you tell us a bit about your journey to the printed page? How did you become a published author? 

I’ve been drawing and writing since I can remember. Growing up, I definitely had other interests and hobbies – I played baseball and guitar and skateboarded. But I was always in the middle of a book or two, and I always had notebooks lying around with stories, sketches, and ideas. And while my interest in those other things waned, my interest in reading and creating only grew, and eventually flared up into a full-blown passion.
 
Even so, it never occurred to me that I could become a published author. In college, I was writing like crazy. And sure, I fantasized about being published. But I truly believed that that’s all such thoughts ever were and ever would be – fantasy. It took an author who I looked up to a great deal challenging me on that and encouraging me to make a go of it before I fully took myself and my work seriously. And then it took years and years to really find myself as a creator, to understand where the stories I wanted to tell “fit.” Or, to put it differently, it took years and years to accept and embrace the fact that I stopped maturing around the age of 10, and that I just wanted to write about farting robots and draw monsters all day long.

Fans of EngiNerds are excited for the sequel, Revenge of the EngiNerds. When did you decide to write a sequel? How did it feel to go back and revisit Ken and his EngiNerd crew in a new manuscript? 

Even my earliest drafts of the first book ended on a cliffhanger (I’m a big fan of them!), and when the book eventually sold, it was bought along with a sequel. So I knew pretty much from the get-go that there’d be this follow-up. Revisiting the crew in a new manuscript was both fun and frustrating. I love these characters, and tossing them into a bunch of new crazy situations was a total blast. But there were times when I wished they weren’t so fully formed in my mind (and in the first book!), when if one or another character was just a little more like this or that it would’ve made the plotting of this second book a whole lot simpler. But that just forced me to challenge myself, and in the end, I think, I produced a better book because of it. 

You just announced the launch of a new series, Geeger the Robot, an early Chapter Book launching in 2020. How would you compare working on your MG books to working on this Chapter Book series? 

Henry James once described novels as “loose, baggy monsters.” He meant it especially when comparing them to short stories, in which there’s less room for detours and digressions and, on the part of the reader, less tolerance for “imperfection.” And if there’s a spectrum for such considerations, then poems would be at the opposite end from the novel. In a poem, a reader might notice (and be irked by) a single out-of-place syllable.
 
I think James was onto something. With novels, I feel more free to take detours or linger in a scene a bit longer than is strictly necessary, just because it might be interesting or enjoyable. You don’t really have that luxury in shorter works. But at the same time, there’s something thrilling about chasing the “perfection” that is (or at least seems) possible in shorter works. I labor over all of my sentences. But the shorter a work is, the fewer the sentences it contains, the more “right” I feel those sentences need to be.

You have taken your passion for writing and used it to fuel the creation of projects and communities like MG Book Village, Kids Need Books, and Kids Need Mentors. Can you talk about how your writing journey lead you to each of these endeavors? 

I think my passion for storytelling and creating has always had a tendency to “spill over.” I read as much, if not more than, I draw and write. I get really, really excited about other people’s work, and want to share it with the world, and I think my involvement in the MG Book Village sprung out of that. And Kids Need Books and Kids Need Mentors – those are both projects aimed at improving and enriching the lives of kids. That’s something I try to do with my books too. While it may look like I’m scattered or that I’ve got too many irons in the fire, I see all of these projects as related.

You have a great natural talent and interest in illustrating. How did you land on MG and Chapter Books and not PBs or graphic novels? Is there a PB or graphic novel in your future? 
​
I’ve been drawing longer than I’ve been writing, and growing up, the two were always linked for me. But I think school – and in particular high school and college – severed them in my mind. There weren’t any pictures in the books we were reading for my literature classes. And if I’d been caught with one that did have them, I probably would’ve been ridiculed for it. And the only time visual art was linked with storytelling was in my Art History courses in college, and then in an extremely scholarly manner.
 
There’s a great quote from Picasso – “It took me four years to paint like Raphael, but a lifetime to paint like a child.” I learned a great deal in high school and college. But I think it knocked me off my creative track. I was learning to write like Dostoevsky and Philip Roth and talk about paintings like I was interviewing for a job at MoMA when my heart lay with 8-year-old Jarrett making his own silly comic books in the back of the classroom. Fortunately, it didn’t take me a whole lifetime to reconnect with that kid.
 
And yes – there are some illustrated works in my future. I’m not allowed to talk much about them just yet, but if you follow me on Instagram and/or Twitter, I now and again give some sneak peeks (shhh… don’t tell my publisher!).

You have done an impressive number of author visits in a far reaching number of states. For example, you’ve been to California, Illinois and all over New England. How did you land your bookings? Manage your travel? And how have you planned your presentations to appeal to different audiences? 

I’ve been lucky to receive a number of invitations to schools. And once I have an invitation, I usually start doing outreach to try and turn a single visit into a sort of mini-tour. Last year, for instance, an educator in Chicago expressed interest in my visiting her school. I put out a call to others in the area and was able to get a week’s worth of visits. I’ve organized several other trips in just that way. But I think it’s important to say that I wouldn’t be able to do this as successfully had I not put a lot of time and effort into connecting with educators and librarians all across the country (which is something I continue to do all the time!). I truly believe that kids’ educators and librarians and kids’ book creators are colleagues, and that the more we work together, the better work we can all do. Putting in that time and effort to make these connections has enriched my life in many ways. I’ve learned SO much. I’ve made incredible friends. I’ve grown as a person and as a creator. And, more practically, it’s helped me when it comes to booking visits.

The Dutch version of EngiNerds just launched. How did you balance excitement over a foreign edition with a new illustrator doing the cover and a new title? How can authors and illustrators, who cherish their work, make space to let the creative energy of others add to it? 
​
I fully embrace the collaborative aspect of book-making. Sometimes I feel it’s a bit preposterous that authors get to have their names alone on their book covers! It’s almost always a team effort. I’ve also always subscribed to the idea that, once you put a book out into the world, it’s no longer yours – or no longer only yours. In engaging imaginatively with a work, each reader assumes a slice of ownership of the book too. I think because of all this, I find it thrilling to see what other creators do with “my” work. But that doesn’t mean I can’t question or challenge some of the choices they make – that’s part of the collaborative process too.

At 24 Carrot Writing we are big on goal setting. Do you set detailed writing goals, broad yearly goals or do you fly by the seat of your pants? 

I think I do some combination of both – I set goals by the seat of my pants! I am never working on just one project. I always have two, three, and sometimes even four or five going at once, each of them usually in a different stage of completion (or incompletion). On any given day, I’ll take two things into consideration: (1) what I feel like working on, and (2) about how much time I’ll have to work on it. Given that, I might do some exploratory doodling, or dive into novel revisions, or work on putting together a picture book dummy. Every now and again, though, I really “land” on a certain project, and will give it my full attention and concentrated energy until it’s finished (or a draft or version of it is complete). I guess you could call it “occasionally organized chaos,” but it keeps things both fun and productive for me. And that’s huge. If I’m not enjoying the work, it shows in the results. That might not be true for all creators, but it is for me.
 
Of course, sometimes some of this goes out the window when you’ve got deadlines. But the majority of the time, I meet my deadlines without changing things up.
 
24 Carrot Writing sits on the premise that authors need to set and accomplish both writing goals and the business of writing goals. How do you balance your responsibilities to MG Book Village, Kids Need Books, and Kids Need Mentors with writing your books and hitting your writing deadlines? 

I touched on this in an earlier question, but basically, I think it’s all about perspective, and about how you define your work and your goals. I love, love, LOVE making books. And yes, I could probably do that and only that all day every day for the rest of my life and be BEYOND content. But I don’t see making books as the only aspect of my work as a creator – or, what’s more, as the only facet of what I, as a human being, have to offer during my time on the planet. In addition to making good books, I want to more directly help and inspire kids, and I want to give back to the various communities that have supported and sustained me. With such goals, it’s not so much about finding balance as it is about finding the time to get it all done!
 
What advice do you have for beginning writers?
 
Embrace, explore, and celebrate the things that make you (and your creative output) uniquely you. The weirder and wonkier, the better.

To learn more about Jarrett you can visit him at jarrettlerner.com/ , or find him on Twitter @Jarrett_Lerner. 

You can purchase copies of EngiNerds or Revenge of the Enginerds using these links: www.indiebound.org/book/9781481468725, www.indiebound.org/book/9781481468749, www.amazon.com/EngiNerds-MAX-Jarrett-Lerner/dp/1481468723/ref=sr_1_1?ie=UTF8&qid=1547132304&sr=8-1&keywords=enginerds , www.amazon.com/Revenge-EngiNerds-MAX-Jarrett-Lerner/dp/148146874X/ref=sr_1_1?ie=UTF8&qid=1547132360&sr=8-1&keywords=revenge+of+the+enginerds . 

And be ready to have Jarrett in a bookstore near you! Jarrett will be at the South Portland Public Library in Maine on February 23rd and at Print Bookstore in Maine on March 12th. 24 Carrot Writers be sure to say hello! 

​This isn’t a blog post on querying, so I’ll leave it at that. The point is that it’s great to have big goals. In fact, I’m such a fan of big goals, I post them prominently on a large bulletin board in my office. On the practical side of things, though, each goal needs to be broken down into small, incremental parts and placed on functional to-do lists. That’s how you move from goal setting to task management. I remember having “research agents who rep middle grade sci-fi” on my to-do list. When I checked it off, I felt confident that I’d moved closer to my goal of getting an agent.
 
That’s the key, right? Actually getting things done and feeling accomplished. So first, I break down my goals into incremental tasks. Next, I estimate how much time each task will take. Then the tasks make their way into my task management system. 
​
Here are the basics of my task management system. I generate monthly to-do lists that are separated by category. Currently, my categories are writing, book business, kids (as in my own), and life/domestic management. Writing tasks and most of the book business tasks can be tracked back to one of the goals on my bulletin board. I further break down my to-do lists at the beginning of each week (i.e., a weekly list) and then again at the beginning of each day. My daily lists typically have no more than 4-6 entries, and I more often than not check every item off by the end of the day.

I​f my approach resonates with you, give this a whirl. Set 2-4 writing/book business goals, then spend some time breaking each goal into tasks. For each task, indicate approximately how long the task will take and determine a sensible task order. Assess your task lists and how they realistically match up against your other time commitments (family, domestic, other work, self-care, etc.), then determine what you think you can reasonably accomplish in one month and generate a monthly to-do list. If you’d like, you can further streamline and create weekly and daily lists like I do.
 
At the end of the month, make sure you take some time to assess how you fared with your to-do list. Don’t worry if everything doesn’t get done. Figuring out how long things take (not to mention assessing how you’re actually using your time) is a process. The important thing is that you’re able to track your progress.
 
Good luck! And happy writing!

Guest Blog by Susan Lubner

Please welcome picture book and middle grade novel author Susan Lubner to the 24 Carrot Writing blog. We are excited that Susan  is joining us as a guest blogger to share the process that brought her latest middle grade novel, Lizzy & the Good Luck Girl (Running Press Kids, 2018) from idea, to completed manuscript, to its launch onto bookshelves this month.

Welcome Susan! 

One by one I checked off each little box on my get-over-your-idiotic-fears-Susan list I was keeping inside my head. I had one box left to check. I still needed to find my ending.
             
On an evening just before sunset, my agent and I, each sipping adult-camp drinks, sat outside and discussed my unfinished novel.

“What’s at the heart of your story?” Linda asked me. “What does Lizzy want?”

“A sign that everything will be OK,” I answered.

“What does she really want?” she pressed.

“To feel safe,” I said.

Linda asked for more.

I answered again.

But she wanted more. Deeper and deeper I dug inside my character’s heart.

Until she asked, “What do you want? What’s inside your heart?”

I stopped to think. I always dug deep inside my character to get to the want. I don’t remember ever having to dig inside myself. Sure there were pieces of me in the stories I’d written over the years. My Maine settings, my love for animals. But my stories were only slightly salted with my truths. This was Lizzy’s story, not mine! As the sun was setting and my fear of being in the dark woods was rising, I realized that I couldn’t write that ending until I figured out exactly what Lizzy wanted. The heart of my story was missing. Was it somewhere I hadn’t looked? Inside of me as Linda suspected?

On the flight back to Boston, I thought about the loss I had experienced when I was Lizzy’s age—when my dad passed away. It was different from her experience of losing an unborn sibling. But like Lizzy, during that difficult time, I too had looked to the universe for a sign that everything would turn out okay.  It was a way to cope. A way to feel hopeful.

And there it was.

​Lizzy and the Good Luck Girl is a story about family, love, friendship, and at its heart, the power of hope. It’s my fifth published book out of dozens unpublished.  But writing this book, I learned that sometimes it’s important to step out of my comfort zone to get where I need to go: challenging myself with NaNoWriMo; setting a strict regimen of timed writing periods; attending a retreat that at first gave me pause and taking a hard look inside myself rather than my character to find the heart of a story. All of these were firsts for me. All of them crucial to creating this book.

By early 2017, I had a polished manuscript ready to send off to my agent. I decided to wait until February 14, to submit it to her. Valentine’s Day might be a good sign that she and the right editor would love it.

I hoped.
​
I wasn’t disappointed. ​

To purchase Lizzy and the Good Luck Girl go to Barnes and Noble at www.barnesandnoble.com/w/lizzy-and-the-good-luck-girl-susan-lubner/1128113191 or visit Indie Bound at www.indiebound.org/search/book?keys=lizzy+and+the+good+luck+girl . 

To learn more about Susan and her other books, visit her website at www.susanlubner.com/Home.html .
​

Guest Blog by Casey W. Robinson 

I had the pleasure of meeting Casey at the NE-SCBWI conference as she was preparing for the release of her debut picture book, Iver & Ellsworth (Ripple Grove Press, 2018). Since then I’ve been to her launch and watched the buzz of her picture book grow. We are thrilled to have Casey join us to share the lessons she learned as she introduced her debut book  to the world.

Welcome Casey!

When it was all over, I asked my daughters to tell me their favorite part of the weekend. I expected them to say “Cookies!” They said it was seeing me so happy. “You had your really big smile on all day long, mom.”
 
Don’t forget your book, your story, your day will also be special and significant to others who get to be a part of it. Whatever the format, whatever the size, mark this moment in time and celebrate together. HAVE FUN. You only get one debut!
​

To learn more about Casey please visit her at www.caseywrobinson.com. To order a copy of Iver & Ellsworth go to www.indiebound.org/book/9780999024911.  

Thanks for joining us Casey! 

​To celebrate October, and to whip our writing efforts into a productive fourth quarter frenzy, you are cordially invited to join us on
the 24 Carrot Writing Facebook page for our :

3rd Annual 24 Carrot
Writing Trick or Book Treat Party

Join the Writing Trick or Book Treat Party by sharing your favorite writing trick or tip, or treating your fellow writers to a book recommendation. Share your writing tip, or a recent children’s book that you have loved and/or used as a mentor text on our Facebook page.