With a book contract in hand, and a polished website, I found that the next step was to create a newsletter.
I know what you're thinking. More non-writing time! You’ve already spent so much time building a website. Which for non-tech folks, like me, meant hours figuring out why a column wouldn’t center right, or how to upload a good photo, or what color scheme to use, and hyperlinks. The website rabbit hole can make Alice’s adventure feel like a trip to the mailbox. But trust me, the newsletter is much easier, the benefits are worth it, and all the skills you learned creating your website transfer right over.
As soon as your book is announced, folks will be asking you for news. I couldn’t leave the house without bumping into someone who wanted to know what was new with my book. When asked, I would hand over my business card with my website address and say, “Go to my website and sign up for my newsletter and you'll be the first to know when the cover is revealed, when I have a publication date, and when I'm having a launch party." I found that folks appreciated being invited to sign up and this method allowed me to answer the "What's new with your book?" question in a solid and productive way.
1. Reveal the Cover
2. Create a Pre-Order Offer
3. Share a Video When I Got My Author Copies
4. Invite Folks to the Launch Party
5. Celebrate the Launch
6. Share News of a Kirkus Review
7. Plug Interviews and Reviews on other Sites
8. Promote Author Visits and Events
I announced my launch event in a newsletter and I think having a robust subscriber base really helped attendance. When I announce my second book (fingers crossed), I'll be grateful that I have a healthy group of subscribers and I’ll be ready to blast out the news to folks who were my first fans.
And my newsletter went beyond just my subscribers. People forwarded my newsletter to their friends and colleagues. I’ve also seen folks put my newsletters on Twitter and Facebook too - so hooray!
You’ve done so much work and you want to make it easy for readers to get excited about your book and to get their own copy – maybe even an autographed copy at an author visit. Why not make it easy for readers by sharing all this news in a newsletter?