~ Guest blog by June Cotner
​
If you’re a nonfiction writer who would like to have your book traditionally published, you will need a book proposal. In this post, I will be sharing ideas I have used to secure contracts with large publishers such as HarperCollins, Random House, and Hachette, as well as medium-size publishers such as Chronicle Books, Henry Holt, and Andrews McMeel Publishing.

The most important principle is that your book proposal is a business plan prepared for the publisher to show them why your book will be successful.

Here is a sample Table of Contents:
1. Overview
2. Description of the Book
3. Comp Books
4. Delivery Date
5. The Market (or The Audience)
6. Special Sales
7. Publicity
8. Sequels
9. About the Author
10. Sample Content

A proposal may vary from 5-35 pages in length, plus sample content.

You will create:
1.  Overview
More about this later.
2. Description of the Book
This includes number of pages and perhaps a suggestion about the book package—trim size, hardcover or paper, and number of photos.
3. Analysis of Comp Books
There are three types of comp titles: competitive, complimentary, and comparative. Also mention why your book will stand out from the competition.
4. Delivery Date
When will you deliver the complete manuscript?
5. The Market that exists for this book
Include statistics—if your book is about dogs, you can list the number of households in the U.S. who have dogs.
6. Special Sales
This section lists places that sell books outside of a traditional bookstore, such as Paper Source, or a catalog such as Bas Bleu. Be very specific and selective about your suggestions. You should be clear about your rationale why various special sales markets will have an interest in your book. Perhaps your children’s book is about art museums, so you should include a link of all art museums in the U.S. If you think it’s perfect for The Land of Nod and Pottery Barn for Kids, go online and see if they sell your type of book. If so, list the chain’s online books link in your proposal.
7. Publicity
I often call this section “Author’s Promotional Contribution,” so it’s clear to the publisher what I will undertake to make the book successful. In this section, I list traditional media (print, TV, radio) and blogs in which I’ve been featured. I include all of my social media links and the number of friends or followers for each one.
8. Sequels
If you have a sequel or series idea, list it.
9. About the Author
Write in third person. List why you’re an expert on this subject, along with any major book sales and awards.
10. Sample Content
List all of your chapter titles and give a succinct description of each—no more than 3-5 sentences. After that, insert your first chapter. For your second sample, use a chapter that demonstrates why your book is a unique contribution to the marketplace.

My favorite book about writing book proposals is How to Write a Book Proposal: The Insider’s Guide to Proposals that Get You Published, © 2017 by Jody Rein with Michael Larsen.

The rest of my post is devoted to something new I’ve developed. I use the first page after the Table of Contents  to present one page that will serve a dual purpose: First, I want to give the publisher a succinct overview of the book, why the market is perfect for it now, and why my target audience will be eager to read the book. Secondly, I make the first paragraph bold and I write it like a book description that would appear on Amazon.

Here is the first page from the proposal for BLESS THE EARTH, coauthored with Nancy Tupper Ling. It resulted in a contract from Convergent/Penguin Random House.

BLESS THE EARTH
Overview and Description
 
Bless the Earth: A Children’s Book of Prayers and Poems for Honoring the Earth celebrates the miracle of our planet Earth and offers a spiritual dimension of caring for our world through universal prayers of gratitude and earth-related inspirational poems. Bless the Earth is the only children’s anthology for 4–8-year-olds that knits together humanity, the environment, and spirituality in an engaging way that is simple for young readers to understand.
 
Moreover, nine-in-ten Americans believe in a “higher power” (Pew Center).
Bless the Earth will be a welcome addition for 90% of families.
 
We live in an age in which 17-year-old climate activist Greta Thunberg received TIME’s 2019 Person of the Year award. Climate change and environmental awareness are at the forefront of topics that parents and teachers discuss with children. While no one wants to alarm young readers, a book like Bless the Earth fosters an awakened appreciation for the world around them.
 
In support of these developing environmental efforts, Bless the Earth shows the importance of caring for our world, treating our neighbors—humans, plants, and animals alike—with respect, and imagining a positive future. While many contemporary children’s books focus on “being green,” Bless the Earth introduces a spiritual dimension not featured in comparative books.
 
The book is compiled by bestselling anthologist June Cotner, whose books have sold more than one million copies, and multiple-award winning author Nancy Tupper Ling, whose children’s books have been published by major publishers. In Bless the Earth, writings from Karla Kuskin, Mary Oliver, Theodore Roethke, Emily Dickinson, Lao Tzu, Paramahansa Yogananda, and Kahlil Gibran intermingle with voices of celebrated poets such as Charles Ghigna, Patti Tana, Janine Canan, and Barbara Crooker.
 
Bless the Earth will contain approximately 60 selections divided into five chapters below.

1. Dreams for My World
2. Earth and Sky
3. All Creatures, Big and Small
4. Seasons
5. Caring for Our World

There is no one right way to write a book proposal. Do make sure you have shown the publisher why they should invest their money in publishing your book.

Bio:
June Cotner is the author of 38 books including the bestselling books, Graces, Bedside Prayers, Wedding Blessings, and House Blessings. Her books have been published by both major houses and mid-size publishers. Collectively, her books have sold more than one million copies and have been featured in many national publications. To find out more about June and for helpful publishing tips, visit her website at www.junecotner.com. You can also find her at https://www.facebook.com/June.Cotner.Books and on Instagram (@junecotner) where she posts sections from her book proposals. ​

~Guest Post by Amanda Davis
​
Hello fellow-24 Carrot Writers! My name is Amanda Davis. I’m an author-illustrator and high school art educator. My debut creative nonfiction picture book, 30,000 STITCHES: THE INSPIRING STORY OF THE NATIONAL 9/11 FLAG, will be hitting shelves May 4th. The story is illustrated by the amazing Sally Wern Comport and will be releasing with WorthyKids/Hachette Book Group. Thank you to the 24 Carrot Writing team for inviting me onto the blog today. I’m excited to kick off my MINI BLOG TOUR for my cover reveal (more about this at the end of the post)  by chatting about all things nonfiction. 
​I learned a lot about writing nonfiction from crafting my debut and attempted to boil my process down to the Three ‘R’s of Writing Nonfiction for Children.
Let’s dive in!

1. The first ‘R’ of Writing Nonfiction for Children is RESEARCH:
 
The research for my debut picture book, 30,000 STITCHES began seven years before I ever started drafting a manuscript for it. Late summer of 2011, I was searching for a lesson I could facilitate with my high school art students to honor the tenth remembrance of 9/11. As I was researching, I came across the story of the National 9/11 Flag and knew I needed to share it with students. We learned all about the flag and then created our own patched together flag inspired by the story

The story of the flag continued to linger, and as I began more seriously diving into the world of kidlit, I was drawn back to it. I have a background in journalism so uncovering stories, facts, and resources, is right up my alley!
 
My boiled down nuggets from the research are:

• Ask yourself why?:  To begin your research, ask yourself, why am I writing this story? Why is it important to me? Why is it important for my readers to learn about? Why am I the person to write it? For me, I was not directly impacted by 9/11 but was alive during the events, which will forever be ingrained in my memory. This pushed me to want to teach about the events in my classroom every year. Through these lessons and projects, I’ve connected with so many amazing and selfless individuals who were directly impacted by the tragedy and will forever feel a connection to them and a responsibility to continue to teach about the events so we never forget. I hope the story of the flag reminds people about hope and healing, about the power of our shared stories, and our ability to rise from the shadows if we unite and come together. That is my why for writing 30,000 STITCHES.

 

• Gather reliable sources: If you’ve answered the above questions and decide that you would like to forge ahead with your story idea, I can’t stress enough the importance of finding reliable sources. I feel fortunate that through my research, I connected with many amazing people like the Ground Zero superintendent, and the Flag Tour Staff. Their stories, courage, and selflessness inspired me and they were integral in helping me get the details of the story correct.  To start, I suggest compiling a list of people who were close to the story. Gather their contact information (some detective skills might be needed here) and reach out. Cold calling can be awkward but it’s well worth it in the long run. Many times, people are happy to share their stories and information with you.  You may even get some wonderfully useful information that will spark a whole different seed or trajectory for your story. And the worst that may happen--you won’t hear back. Try not to take this personally and feel good knowing that you tried!

 

• Well-Researched and Complete Back Matter: If you are new to writing nonfiction, I suggest learning all about back matter. Find as many different examples of back matter as you can. When I was navigating how to put together the back matter for my book, I referenced piles of other picture books. From creative timelines to actual photos*, there are many fun ways you can craft your back matter.  I also suggest fully fleshing out the back matter before submitting it to editors and agents. This could give you a leg up when they’re reading your story. I’m a geek for nonfiction, and love me some interesting back matter but I like to believe that agents and editors do, too! When querying, I made sure to mention that I had well-researched back matter and interviewed primary sources who helped verify the details of my story. This element could help your query shine! Because my story is a lyrical creative nonfiction narrative, I left many of the straight facts for the back matter. This put an added weight on the validity of what I chose to incorporate in the back matter and also became a delicate balance of how much of the facts do I include in the story versus in the back matter, which leads me to the next point--

* Side note: If you plan on using photos in your back matter or including photos when you submit to an agent or editor, either 1) make sure you are the owner of those photos or 2) if you are not the owner, make sure you can get signed permissions to use the photos in the book. The publisher will need this from you and in most cases, it will be your job to get it. 
 
2. The second ‘R’ is for REVISION:
After the bulk of my research was complete (or so I thought), I began to revise my story…and revise…and revise again. Looking back, I’m afraid to officially count the number of versions I have so I’ll just leave it at countless. We all know that revision is part of every writer’s process but I noticed I felt an added weight when it came to writing nonfiction because there was no room for error when it came to relaying the facts of the story and the subject matter.
 
My boiled down nuggets for revision are:

• Balance is key: Before the story got acquired, the hardest part about my revisions was balancing how much of the hard facts to include in the story and how much to leave in the back matter. I wanted readers to understand the story without having to read the back matter but also didn’t want to disrupt the lyrical nature of the text by inserting too much of an expository type narrative.  To confuse matters further, when I was submitting to agents and editors, some praised my lyrical writing while others felt it was too sparse and wanted more of the back matter inserted into the main text. This contradicting feedback became a point of struggle for me as I revised and continues to be an area of growth as I write other nonfiction stories. In the end, you only have to find one person who is going to believe in the story and align with your vision. Thankfully, my agent for the story, Melissa Richeson, was that person and later, my editor Peggy Schaefer at WorthyKids connected with my vision as well.

 

• Keep all your notes and versions!! The version of the story that I originally sent WorthyKids was around 780 words and the version that my agent followed up with was around 220 words. Before signing me, the editors asked if we had a version that was somewhere in between. Thankfully, I did! My agent quickly sent along a version that was around 500 words, and we later signed a deal. If I hadn’t saved all my versions or had those three different versions to offer, I hate to think this would have been a deal breaker, but who knows! I’m thankful I held onto all my revisions and kept them (somewhat) organized so that when I needed them, they could easily be referenced. Sometimes when we revise, it can feel like an endless venture but I like to think that with 30,000 STITCHES, each of those drafts ultimately led me to the one that landed me an agent and later a book deal!

 
3. The third and final ‘R’ in writing for nonfiction is REPEAT:
Once you land a deal for your nonfiction story, your research and revision will most likely be on repeat. There will be questions to answer, details to check, and countless times you will dive back into your sources for information.

• Don’t forget the art: Just like the text, the art will need fact-checking and revising, too-especially with nonfiction. If you are fortunate enough to get the opportunity to be involved in this process, don’t be afraid to speak up and share your thoughts.

 

• Just Ask: You should be the subject matter expert of your story and therefore can be utilized as a resource when questions arise. If you find that you aren’t being tapped into for insights during this part of the process, it can’t hurt to ask to be involved. Let your editor know you would love to see the sketches or that you have resources available to them if they need references to help check for accuracy. It will be easier to correct any inaccuracies at the development stage, and everyone will be thankful for that in the end.

 
If you are taking on the challenge of writing nonfiction, hooray! I hope you found these nuggets of information helpful in your process. For me, there is an undeniable pleasure in knowing that I’m sharing an important, true story with the world and making it accessible and fun for children to read and learn about. What could possibly be cooler than that?
 
I’d like to leave you with one final BONUS ‘R’ for the road, which is ROCKS, because simply put, when you truly boil it all down, nonfiction ROCKS!

I hope you will join me in celebrating my cover reveal by following along with the tour. I’ll be stopping by the places below, and using the #30000StitchesTour. There will be fun giveaways and prizes along the way!

Today’s giveaway is a chance to win one of 10 (ten) signed copies of 30,000 STITCHES!
​Enter the giveaway below. Be sure to check out tomorrow’s stop on the tour over at author, Brian Gehrlein’s PB Spotlight blog. I’ll be in conversation with my agent for 30,000 STITCHES, Melissa Richeson, and she’ll be offering a generous giveaway. Stay tuned! 
Happy Creating!
​~Amanda
Enter for a chance to win one of 10 (ten) signed copies of 30,000 STITCHES here:

Amanda Davis is a teacher, artist, writer, and innovator who uses her words and pictures to light up the world with kindness. After losing her father at the age of twelve, Amanda turned to art and writing as an outlet. It became her voice. A way to cope. A way to escape. And a way to tell her story. She was thus inspired to teach art and pursue her passion for writing and illustrating children’s books. Through her work, Amanda empowers younger generations to tell their own stories and offers children and adults an entryway into a world of discovery. A world that can help them make sense of themselves, others, and the community around them. A world where they can navigate, imagine, and feel inspired—over and over again. When she’s not busy creating, you can find her sipping tea, petting dogs, and exploring the natural wonders of The Bay State with her partner and rescue pup, Cora.
 
Amanda is represented by Jennifer Unter of The Unter Agency.
​
Her debut picture book, 30,000 STITCHES, hits stores May 4, 2021 with WorthyKids/Hachette Book Group. 
 
 To connect with Amanda and learn more about her work:
Visit her online at amandadavisart.com (http://amandadavisart.com/)
Twitter @amandadavisart (https://twitter.com/amandadavisart)
Instagram @amandadavis_art  (https://www.instagram.com/amandadavis_art/)
and Facebook. (http://facebook.com/amandadavisart)
​

~by Amanda Smith

I have been following Miranda Paul's career for many years and celebrate along with her as her fifteenth book will be released this year. Her picture books inspire young readers to take care of the earth and one another. She invests generously in the kidlit community as founder of RATE YOUR STORY  and co-founder of WE NEED DIVERSE BOOKS. Her generosity also spills over in other walks of life in local and international communities, where she invites others to come alongside her and spark change. I am honored to welcome Miranda to 24 Carrot Writing to tell us about her newest book-baby.
​
 


NINE MONTHS: Before a Baby is Born (illustrated by Jason Chin) released on April 23, 2019.  You have said of this book, “My heart is full to have this very special book received with love. It's been in development for ten years, and I may cry upon its ‘birth.’” Please share with our readers the journey of NINE MONTHS and why it is so close to your heart.
​
Nine Months is the book I wanted when I was pregnant with my second child. Sometimes that’s why you write a book—the one you want doesn’t exist yet. While every day I was getting access to weekly updates on the status of my baby, where was the scientifically-accurate yet age-appropriate book for my two-year-old daughter who was as curious as I was about each stage of her new sibling’s development? And while there were plenty of great picture books about where babies come from or emotional picture books about how much love a new baby gets, I struggled to find one that struck the right balance between the two. It only took ten years, but Nine Months is exactly the book I wanted. The science of human life is as miraculous as the love families have for each other. This book compromises neither one, and it’s also a reflection of the diversity of our world’s families.

Bio:
Miranda Paul is the award-winning author of One Plastic Bag, Water is Water, and I Am Farmer, all Junior Library Guild selections. Whose Hands Are These? was named a 2017 ILA Teacher's Choice and Are We Pears Yet? won the 2018 Award of Excellence in Children and Young Adults Literature from the Council on Botanical and Horticultural Libraries. Her most recent release, Nine Months: Before a Baby is Born, received three starred reviews from Kirkus, Booklist, and Publisher’s Weekly. Miranda Paul is an annual faculty member at the Highlights Foundation and a co-founding member of the nonprofit organization We Need Diverse Books, for which she currently serves as Mentorship Chair. Visit her at mirandapaul.com.
 ​

NINE MONTHS: Before a Baby is Born,  as well as Miranda's other book are available at these retailers:
Indiebound: https://www.indiebound.org/book/9780823441617
Barnes and Noble:https://www.barnesandnoble.com/w/nine-months-miranda-paul/1129200776?ean=9780823441617#/
Amazon:https://www.amazon.com/Nine-Months-Before-Baby-Born/dp/082344161X/ref=sr_1_2?keywords=Nine+Months&qid=1556288387&s=gateway&sr=8-2

Two of your nonfiction picture books involve jazz music: THE LITTLE PIANO GIRL: THE STORY OF MARY LOU WILLIAMS, JAZZ LEGEND and J IS FOR JAZZ (such a fun read)! Can you share what sparked these stories? Are you a musician yourself?  

I can play the sticks if pressed into it. I do love music and still love to dance even though I’m a bit arthritic these days. I got the idea for both books on a day I subbed for my music teacher friend who had an ongoing unit on jazz. I wondered if a jazz alphabet book had ever been written. As I pondered who or what to use for the letter W, my jazz historian friend reminded me of Mary Lou Williams, the First Lady of Jazz. As I began to read about her, I was totally hooked. My sister, Maryann Macdonald, paired with me in the writing of that book. It sold first and about 3 years later, J is for Jazz sold.
​
FAIRY FLOSS: THE SWEET STORY OF COTTON CANDY is another of your nonfiction picture books. What lead you to write this delicious story? 

​Sonal Fry at Little Bee asked me to write this book. She gave me lots of freedom in deciding what to write. When I learned that the Electric Candy Making Machine was first introduced at the 1904 World’s Fair in St. Louis, I was hooked. I did quite a bit of the research at the UMKC Dental School Library since one of the inventors was a dentist. He also wrote books for children. How cool is that?
​

By Anna Crowley Redding
 
 
My fourth-grade science classroom is burned into my memory. If I close my eyes, I can still see the glass aquariums in the back of the room that held soon-to-be-hatched snake eggs, turtles, and mice. Adorning the perimeter of the room? The steps to the scientific method. On the board? A parade of brainy topics from the Sputnik to Dr. Jarvik and the artificial heart. The highlight of the year? Walking into the classroom to find the desks have been pushed together, are covered with trash bags and newsprint to accommodate what our teacher picked up from the butcher: a set of bonafide cow lungs. We will all take turns blowing into them to investigate how this organ works in humans. (Tip: If you blow into the wind pipe to inflate the lungs, close your mouth quickly ‘cus what goes in the lung, comes out––only with a new lung-y taste and smell.) It was a time of wonder and first touch with meaningful scientific inquiry. It was an amazing experience.

What I don’t remember from that time? Our textbooks or any science-based picture books. And for good reason. All of the joy of hands-on learning, the pull of a magnetic intellectual journey died in our books. And this was no fault of my marvelous teacher. By and large most nonfiction texts of that day were boring, caught in the trap of regurgitating facts.
 
Luckily, that is no longer the case and thank goodness! Today’s nonfiction books are at turns poignant, jubilant, and fascinating––written with a hook that leaves the reader wanting to go deeper into any topic, whether science, history, social studies, math, art, etc. Not only is this an obvious win for students and young readers but this is a win for writers, too, freed from outdated misconceptions of what nonfiction must look like. Yay!
 
So, as a nonfiction writer where do you begin? Here’s some advice that people have given me along the way that’s made all the difference.
 
When I was a TV news intern in Boston, a more seasoned reporter said to me, "When you are going around in life or learning about something, and you have that thought: ‘OH! I never knew that!’––train yourself to listen to that thought, because you are not alone."
 
That’s tip #1 – If you hear these thoughts-- “Oh, that’s cool!” or  “Gee, I never knew that.” STOP what you are doing, write it down. Write down that cool thing. NOW, look at your paper. You have a story idea! Woohoo.

Now What?
​Well, I learned how to answer ‘Now what?’ from one of my college professors. I took his class as an elective, because I wanted to understand how public policy was made, so that as a reporter, I would recognize flaws. That professor was none other than Governor Michael Dukakis. To this day, he is one of the smartest people I’ve ever had the pleasure of talking to (and one of the most committed to helping young people learn and become public servants).
 
Listening to his process, I realized it applied not only to public policy, but also to reporting and storytelling. Let’s run through it. Tip #2 is Do as Dukakis Does!
 
Step 1 – Take out three sheets of paper. Label the first one “history and background.” So, you have your idea. Put on your investigative hat and start jotting down bullet points that go deeper. Is your story idea about Albert Einstein’s childhood? Find out the important dates. What else was happening in the world then? What were other kids of the day like?
 
Is your topic cannibalistic insects? List them. When were they discovered? What are the facts, as you dive in, that still have you saying “oh, I never knew that!” List them.
 
Fill your page with facts!
 
Step 2 – Grab your second sheet of paper. Label it “Key People/Sources.” Now you are going to list off all the people you and the Google search engine can think of, who might be an expert on your topic or be able to point you to an expert. I say ‘people’ but it can also be museums, websites, books. If your story is about crop-killing bugs, you’ll want to make sure you have farmers on the list. If your story is about the Titanic, you’ll want to read first-hand accounts from survivors. If you are writing about Mars, NASA’s website might be helpful. Brainstorm who you need to talk to, places you need to visit, websites to read, books to check out, etc. Fill the page!
 
Step 3 – Grab that last sheet of paper and write “Connect.” Working from your “Key People/Sources” page, list all the people or places you are going to call, visit, e-mail. This is a working list so you can check them off as you go along. And as they suggest other important contacts or sources, you can keep adding to the lists.
 
Wait, that’s a lot of work. What’s the point?
It helps you get your arms around your story idea and research quickly and comprehensively, adding structure to the process.
 
So, you have a ton of information. Now, what?!
 
Tip #3 – Find Your Hook
 
Now, you need to think about your hook! In that mountain of research, what really got your attention? What do you find yourself thinking back on over and over again? When I was in journalism school, this little sentence was offered as an exercise to find the hook. Here’s the cleaned-up version:
 
“HOLY MOLY! I just found out that . . . !”
 
When you complete that sentence, you know what your hook is.
 
Sometimes your first paragraph is centered around your hook. But sometimes you need to set it up. To understand which group your story idea fits in to, break your story down into moments. If your story is about a person, typically the moments of their life start with 1) potential 2) effort 3) setback 4) growth 5) another setback and repeats like this until 6) Eureka! Breakthrough. This is a similar story arc to fictional stories.
 
If your topic is about science or math, it may too have this arc, or you might be organizing ideas together in a way that tells a story.
 
Tip #4- Play story time leader!
 
But imagine this, you are sitting in a rocking chair at story time, and you begin to talk to the wide-eyed, riveted children seated at your feet. They want to hear all about your book. Using your very best story time voice, where do you naturally begin? Full disclosure: This particular author is not above grabbing stuffed animals and acting out this scenario. It helps.
 
Even when you are writing for middle schoolers and young adults, you still have to tell a story.

Wait! I just realized . . . you came up with a story idea, researched it, and figured out where to start and what your hook is! I guess we better end here so you can get busy writing, because we want to read your book!
 
In the meantime, I am hoping in my time machine to drop off some books to my fourth-grade classroom. I think I’ll take …
 
Terrific Tongues by Maria Gianferri, Volcano Dreams: A Story of Yellowstone by Janet Fox, Two Truths and a Lie by Ammi-Joan Paquette and Laurie Ann Thompson.


​​
Before diving into the deep end of writing for children, Anna Crowley Redding was as an Emmy-award winning investigative reporter, TV anchor, and journalist. The recipient of multiple Edward R. Murrow awards and recognized by the Associated Press for her reporting, Anna now focuses her stealthy detective skills on digging up great stories for younger readers―which, as it turns out, is her true passion. Her book, Google It: A History of Google, is available now in a bookstore near you.

To learn more, visit Anna's website at https://annacrowleyredding.com/