Interview by Annie Cronin Romano

I was delighted to chat with Leo Landry, the children’s book buyer since 2018 at An Unlikely Story Bookstore, located in Plainville, MA, and owned by Wimpy Kid author Jeff Kinney. Leo is also a published author/illustrator.
 
How did you get your start as a children’s book buyer?
 
I first started at The Children’s Bookshop in Brookline, MA, where I was the manager and did all of the backlist buying as well. I was there for 20 years. I also worked in college bookstores for several years. I arrived at An Unlikely Story in October 2018, initially doing receiving and returns, and soon moved into the role of children’s book buyer.
 
Tell us a little about your process/criteria in terms of choosing what to bring into your store for picture books? Does the artwork catch your eye first? The title? The actual story/text?
 
The broadest view of it is that you really have to consider a few things with all the books you bring in: One is what your community wants—or at least what you think they want—and another is what you like and what you think your collection should reflect. That’s really the fun part. If you went to five different independent bookstores and looked at the kids’ sections, you’ll see, of course, the big books, but you will really be able to see the personality of the buyer. For instance, I tend to like the quieter things and softer artwork. If you made that a homework assignment, you would notice each buyer’s distinct taste store to store.
 
You could profile the book buyer!
 
Yes, you probably could! And in addition to those two points, the other factor is that there’s always things you can’t not have; if there’s an author that is huge, you have to have those books. What I typically do when I meet with a sales rep is first look at our prior season’s order and see how things from that order sold. For instance, when looking at sales history here, I can see that general fiction picture books sell well here, but nonfiction picture books, such as picture book biographies or history-related titles, don’t sell quite as well here. All stores have sales patterns and that’s important to know, to keep an eye on those patterns and watch for changes.

When I go through the catalog for any given publisher, I try to read all the picture books as much as I can, whether it’s digital or print, if offered, and I decide in that moment whether I want the book or I don’t. Then I make final decisions once discussing with the sales rep. For YA, I rely on the younger booksellers and the reps for input as well. The toughest part is there are just so many books published. I know I miss a lot of lovely books, but I must consider that books come out every Tuesday and there’s only so much shelf space. A picture book will only have a week or two as a face-out, which I know is disappointing to authors. To help there, we’ve added some end caps at the store, in addition to our new release section for PBs, where we put bookseller favorites for picture books, and those books consistently sell.
 
Would you say for board books, leveled/early readers, chapter books and middle grade, your process is the same?
 
Yes, it is.
 
Obviously you can’t read every middle grade…
 
No, though middle grade is kind of going down sales-wise, sadly, and it has been for four of five years. It’s less so for series; it is still going down, but much less so than middle grade. On the other hand, board books in our store have practically doubled in sales. Early readers and first chapter books are also on the upswing here. Middle grade series and above is on a downward slide, which I think reflects the industry as well. I feel like as those kids [driving the sales in board books through early chapter books] get older, we’ll see an increase in middle grade sales.
 
Many authors worry that if they go with a small/indie publisher, it will be more challenging to market and distribute their work. How much of a role does the size and recognition of a publishing house (i.e., the Big Five) play in your choices, or are you just as likely to purchase from smaller presses?
 
I’m just as likely to buy from smaller presses as long as someone lets us know about it, as long as we can access it. One small publisher that I really love is Graystone Kids. They publish a Cree-Métis illustrator named Julie Flett, who I’m a huge fan of. I’m always buying anything she has coming out. They use a distributor that prints a catalog, so I can access their list easily. As long as small presses are accessible through a larger distributor, that helps. I do believe that if a book is really good, it will find its way even if it is with a tiny publisher, though it might take a little longer. Of course, me saying “if a book is really good” is subjective.
 
Are there topics/themes you feel are lacking in children’s books? What topics/genres/themes would you like to see more of?
 
I can think of things I’d like to see less of…
 
Well, that was my next question!
 
I really want to see solid stories and less preachy, lesson-type books. A good story that’s entertaining. Every publisher every season has a lot of these “I am great, I am wonderful” vague, inspirational books, and I think there’s now too much of that. To me, a good story…you’re going to want to hear it again and again. Of course, the kids aren’t buying the picture books; the parents are, and they often want those social-emotional books. But if you think of the picture books with characters you love and want to go back to, those are memorable stories. That’s not to say you don’t need that social-emotional angle.

To me, a really good example of a picture book that is a great story and also has that social-emotional angle is the book Truman (Atheneum Books for Young Readers, 2019). Those emotional themes are baked into the story, but that’s not the only thing there. It’s a good story with the underlying message; those types of books I always welcome. When it’s just a vague attempt at making everybody feel good, those books come and go.
 
Do you feel there are any themes lacking in middle grade and YA? Or is there an uptick in needed themes?
 
I feel like middle grade has a lot going on right now, which makes it sad that sales are down there. It’s much more mainstream to have middle grade with LGBTQ+ characters, characters with Native American authors, BIPOC authors and characters. They’re keeping up. It’s still very low, but it’s miles more than it used to be.
 
In YA right now, fantasy rules. A lot of YA is fantasy, but it keeps selling. Also, horror is growing. I’ve also noticed in the last year or two that historical fiction in YA and in middle grade, too, is creeping back in.
 
Is there a genre of children’s books that kids just can’t seem to get enough of?
 
Dinosaurs, trucks, mermaids and fairies for the young kids. It never ceases to amaze me—especially dinosaurs, that one just keeps going!
 
What were some recent children’s books whose success surprised you?
 
In the YA world, it’s all because of TikTok. There’s a title, Powerless (Simon & Schuster Books for Young Readers, 2023), a YA fantasy novel, that took off here because of TikTok. And it doesn’t even have to be a recent book. Something that came out five years ago can have a jump because of TikTok.
 
Also, in all areas the booksellers can make a huge difference in a book’s success. For instance, our bookseller Cassie, when she started last year, asked if I could bring in some picture book titles that were her favorites. I brought them in and she sells the heck out of them. I’m surprised because they’re books that we had when they were new and didn’t get back in after they sold through, but now she sells four or five a week.
 
What else was a surprise…well, every now and then, there will be a picture book that will take off and I didn’t expect it, like last year’s Sleepy Sheepy (Flamingo Books, 2023). It’s very cute and sweet, and we sold a lot of them, but I didn’t anticipate that. Another one that was sort of a surprise that I’ve reordered several times was Buffalo Fluffalo (Random House Studio, 2024). I also didn’t anticipate The Three Little Tardigrades (Godwin Books, 2024) would sell as well as it has. It’s a rewritten fairytale that also has STEM connections, so people really liked that about it. That sold out immediately.
 
What are the biggest challenges you face in being a children’s book buyer?
 
To me, it’s the shelf space. I wish our entire store was all children’s books, to be honest. I went once to Powell’s in Portland [Washington state] and I talked with one of the buyers there, and their children’s book area is 10,000 square feet. I was just in awe of that! I can’t imagine. So yes, for me, it’s shelf space, especially because here things really sell well when face out.
 
How does your experience as a published children’s author/illustrator influence your process in terms of buying?
 
I try to not be as dismissive as I may have been in my younger days because I respect what goes into the making of any book, and I know how hard everyone works on it, from the author, the illustrator, the editor, the marketing people, etc., and they all believe in that book. Before I turn something down, I really try to consider, based on my experience, if there is even the smallest audience for this book that we could reach. Because I know what goes into the making of a book, I try to be as respectful as I can.

​I also feel my 20 years working with The Children’s Bookshop owner Terri Schmitz influenced me greatly. She’s legendary amongst the reps who’ve been around a while for being the ultimate test of what would sell. She read everything, from picture books to YA, and she was just very thorough. I learned from her over the years to always look for quality.
 
What is your favorite part of being a children’s book buyer?
 
Definitely going back into the picture book area and just messing about. Sorting and putting things in order. I’ll say to my coworkers when I’m about to do that, “If you need me, I’m gonna be back with my friends.” That is just so awesome, rifling through everything, making sure it’s all in order, reminding yourself, “Oh my gosh, I forgot about this book. I’ll have to recommend this next time I think of it.” Just being with the books is my favorite part.

Leo Landry is the children’s book buyer at An Unlikely Story in Plainville, MA and a published author/illustrator. His books include: Homerun, Touchdown, Basket, Goal (Henry Holt & Co., 2019), Grin and Bear It (Charlesbridge, 2011), and Let's Sign Baby with Kelly Ault, author (Clarion Books, 2010). To see more of his work, visit his website at www.leolandry.com.

~By Amanda Smith and Kelly Carey
​
Over the last year, you might have noticed some smart, funny, poignant author acrostics popping up on your social media feeds. These inventive introductions are brought to you by author Nancy Tupper Ling. 24 Carrot Writing talked to her about the intersection of author promotion and poetry and the importance of supporting fellow writers.

Tell us about your author acrostic project and how it got started? 
 Several months into the pandemic, I decided it would be fun to include some author interviews on my blog. But how to make them a little bit different? I wanted something playful, visual, and easy-to-read when people were flipping through social media. Why not an acrostic of their name?  Soon I added a brief bio and the covers of my guest’s books.  In the last few months, I’ve made all of the acrostics into a flipbook, thanks to my web designer, Eric Dubois. Feel free to flip through: https://www.nancytupperling.com/author-acrostics/

What is your connection to poetry that spurred your decision to solicit acrostic poems?   
Funny you should ask. There was a time when I swore I would never be a poet like my mom, Jean Tupper. That was “her thing” and I wanted to write short stories instead. Well, that didn’t last. In college I began to submit my fledgling poems to various journals. Gradually, after many revisions, a poem or two was accepted, and then more. Winning the Writer’s Digest Grand Prize definitely helped my confidence as a writer. What I love about poetry is how something as small as a haiku or as long as a sonnet can be so power-packed. This is true with “Author Acrostics” as well. I hope readers learn so much about each writer—their soul, their essence, in a tiny space.

Why do you think it is important to promote your fellow authors?   
The road is long and we’re all still learning, even after we’ve been published. Certainly, the pandemic reminded us that even if we might think that we prefer a solitary writer’s life, we still need one another for encouragement and growth.  The journey is most valuable when we can be generous with our talent and our art.

What do you hope to accomplish with your acrostic project?   
Honestly, I don’t know if I thought about this in the beginning, but what I have come to love most about spotlighting an author is the responses I get about their books. Either people learn about books they had no idea about, or they are reminded how much they loved a particular one, and they go back and reread it. It’s the librarian in me who wants to find the perfect read for the readers out there.

What is next for you? 
My next book is a children’s anthology with my co-author, June Cotner, called For Every Little Thing: Poems and Prayers to Celebrate the Day (Eerdmans Books for Young Readers). Arranged from waking up to falling asleep, this collection is all about finding gratitude in each day and its delights.  

Kelly and Annie are both author acrostic participants, and this week 24 Carrot Writing is thrilled to be featured. Thank you for inviting us, Nancy!

​Guest interview of illustrator Qing Zhuang

Often there is a cloak of mystery surrounding the relationship between an author and an illustrator. When illustrator Qing Zhuang signed on to illustrate How Long Is Forever?, I did what every good author is instructed to do. I sat down and zipped my lip. The idea, and it is a smart one, is to allow the illustrator freedom within their creative process without being hampered or interrupted by the pesky author.
 
It was hard. And I was grateful when the editor sent me sketches and asked for my feedback. But I wonder, what did that process feel like from Qing’s perspective? Let’s ask.

A few months after Charlesbridge bought How Long Is Forever?, I received an email from editor Karen Boss letting me know the Art Department had identified three potential illustrators for the book. I went into major cyber stalk mode. All three were fantastic, but the drawings on your website had me convinced that you were the best pick. Did you know I wrote a four page email back with pics from your website as proof? How did you first hear of the project? And what made you sign on?

I wish I could read why you liked my work best out of the three! The competition is SO fierce! I signed on because of how simple but deep it is. This is a story that can be as sweet or thought provoking as you want it to be. I just remember gazing up at the sky as a child getting lost pondering the nature of time and forever-ness.

“How Long is Forever?” Can spur such a philosophical discussion with young ones but it can also be about the down to earth experiences of familial love and the creature comforts we share with the people we love. 

It can be about losing a grandparent. When I showed the manuscript to my now husband, he started tearing up. He said it reminded him of his own grandfather who used to make him Chinese pancakes and that was his favorite memory that he will keep forever of this person whom he loved so much. I knew that this story can potentially mean something special to each reader so I was excited to be a part of it!  ​

​Qing Zhuang is an illustrator and elementary educator based in New York City. She holds a BFA in Illustration from Maryland Institute College of Art, Baltimore, and a MA in teaching from School of Visual Arts, New York. How Long Is Forever? is her debut as an illustrator. She is represented by Wendi Gu of Sanford Greenburger Associates. Qing's debut as both author and illustrator, Rainbow Shopping will launch from Holiday House in the summer of 2022. To learn more about Qing, visit her website at www.qingthings.com. 

To purchase a copy of How Long Is Forever? click here. 

​Kelly Carey presents a guest interview with Jordan Standridge, Marketing Associate, Charlesbridge Publishing

Prior to the release of my debut picture book, many colleagues had warned me that the marketing work for my book would fall squarely and heavily on my shoulders. That was a bit terrifying! I was new to this rodeo and the marketing bulls were rippling with scary muscles and fuming with bad smoky breath. I dove into research, determined to be a marketing bronco buster, and then along came Jordan Standridge, Marketing Associate at Charlesbridge Publishing. And suddenly, I was no longer alone.
 
I have been incredibly relieved to find that Jordan has proved to be both a partner and champion in marketing my book – which is really our book! I’ve invited Jordan to join us for 24 Carrot Writing’s July Marketing Month to explain how authors can help market their book, what they can expect from their publishing house, and how to have a good marketing partnership with your publisher.
 
Thanks for joining us Jordan!

Thanks for having me, Kelly! It’s been such a pleasure working with you on How Long is Forever?. 

​As the Marketing Associate for Charlesbridge, I work closely with authors. So really, anything that falls under that umbrella: I’m in touch with indie bookstores across the country, and help get events set up; I submit authors and their books for festivals, if timing and fit are there, and organize the planning leading up to it; I reach out to various outlets/influencers for publicity opportunities, and mailing out advance/complimentary copies; I pitch upcoming books at bookseller regionals/conferences, too! Basically, if you’re an author with book releasing with us, we’re going to be working together.

​Many debut authors don’t know where to begin in marketing their book. What are some essential first steps debut authors should take in preparing for a book release? 
 
As much as I am going to help get your book out there in the world, it’s so helpful to have an author to work with that is willing to put in the work, right there with me. So how can a debut author be a partner to market their book?

• Introduce yourself to your local indies, and get to know the kids’ department staff (supporting these stores is a great idea, too). Don’t force anything, but be genuine about it. It shouldn’t be a one-time deal, but an over time, thing. I worked at Powell’s Books in Portland, OR as the Kids’ Lead for a number of years, and we had a bunch of local kid lit creators come through and we’d talk picture books. Usually, it wasn’t even about their books, but the new releases that just came out. When it gets closer to your own release, they’ll be much more likely to order copies and want to host you for an event. So possibly higher quantities, and signing opportunities, too?
• Be willing to put yourself out there. This is definitely connected to the first idea. What I thought was really cool about Portland’s kid lit community was how they all supported one another. When someone had a new book coming out, they all went to the bookstore event and bought a copy. Go and mingle with your fellow local creators — get to know them, and let them get to know you. Do you have a card? Some will likely be active on social media and champion other kid lit work, or have a kit lit blog, and they could be a supporter of you — but they have to know who you are first!
  
• Have a social media presence and your own website. Some self-promotion is key! Let people know when your book is coming out; when and where you have upcoming bookstore events; if you’re also the illustrator, share your illustrations. It can’t always be about you, so share the release dates of your new creator friends and their events. Show support for your local bookstores — cool kids’ book displays, purchases you made. What’s happening soon — Children’s Book Week? Independent Bookstore Day? Get yourself in the mix.
  
• Plan and practice a presentation, and have a tie-in activity. I hope you like public speaking! If that gives you anxiety, start preparing and practicing. Plan a presentation beyond reading the book. How can you engage with a young audience, and make it a little more interactive? What might be a fun (possibly, even educational) tie-in activity you could do together? The more lively the event, the likelier for sales.

The more we have worked together, the braver I’ve become in asking for marketing help. For example, I came up with some classroom activity ideas to go along with the book, but I couldn’t make them look professional. I reached out to you, and the Charlesbridge team designed a spiffy looking activity guide to accompany the book. I’ve also reached out to ask if Charlesbridge would supply books for giveaway campaigns – you did! What sort of support should authors feel comfortable asking for? What support do publishers want to give? And what makes the marketing partnership between an author and publisher work? 
 
I think the most successful marketing partnership between author and publisher is when it can be a more collaborative experience. If you, the author, have relevant kid lit/book subject contacts that would help promote the book, tell us — we’d send out copies. Are you already tight with certain bookstores, and have the event coordinators’ contact info? Pass that along. And yeah, you had an idea for a tie-in activity guide that you would then be able to use at all your events. The publisher sees the value in that material, so of course we helped bring it to life! If you have a reasonable ask, that would help sell copies of the book, the publisher will try to help make it happen.

I’ve been thrilled that you have reached out to bookstores to find me virtual gigs. What helps you get an invitation for an author? What can an author do to help?
 
Those essential first steps I mentioned earlier are the building blocks for this question, too.

Kelly, you’ve been not only willing, but excited, to help promote your book! Do you remember our early conversations around author events (pre-Covid-19), and you essentially said "I’ll drive to any bookstore events you set up in MA and the states that touch it." Haha. That’s dedication. I knew then that you would be awesome to work with. While I don’t expect that level of determination, I admire the spirit, and it was nice to know you gave me the green light to really go for it. When events were starting to go virtual, you adapted, and even learned all of the various platforms that bookstores threw our way. You also worked on your presentation (you had a couple, depending on what the situation called for), even offering a meaningful and easy craft kids at home could make, so it definitely made my job easier.

​When you’re a debut, bookstores don’t have a backlist/sales to consider when making event decisions. However, if you’re putting in the extra work, I can better attempt to paint a picture in an event coordinator’s mind on what an event with this author will look like, what we can offer, and how that would be a draw for their community’s families. So, in short, be willing to open up your schedule and prepare!

Thanks Jordan! 

Guest post by Author Carrie Finison

​Please join me in my DeLorean as we travel back in time…
 
On June 7, 2019, I woke up with BIG plans for the day. My 8th grader would be graduating from middle school on June 11. My 4th grader would be in school for only another week after that. Mama had a mile-long to-do list to accomplish before the busy, distracting days of summer arrived! 

​But a brief Twitter check stopped me in my tracks. #NationalDoughnutDay was trending. How could I, author of a soon-to-be-released picture book entitled DOZENS OF DOUGHNUTS, have forgotten about this important national holiday? As I scanned through the tweets in my feed, one thing became clear. People like to talk about doughnuts. A LOT! It was a festive atmosphere and I wanted to jump in with both feet. 

​At that point, I had officially been on Twitter for six years, since 2013, but I rarely used it. I had joined only to participate in pitch contests when I was seeking an agent. I didn’t spend much time tweeting and didn’t have a large following. But one of my goals in advance of my July 2020 book release was to grow my connections on Twitter. And I wanted to do so in a genuine way, not by participating in many of the “follow fests” that I saw happening. Without knowing the words for it at the time, I was seeking “audience engagement” rather than numbers.
 
Normally, I’m a planner. I second-, third-, and fourth-guess most of the things I do. But right then, I needed to get two kids to school and get on with my day. With no time to play guessing games, I posted the following: 

​Then I packed up the kids and left the house.
 
I’m not sure what I expected. Maybe some fun pictures of doughnuts to fill my news feed? Maybe a few more followers? I was pretty surprised when I came home, checked Twitter, and found over a dozen responses to my tweet. As I started responding to them, more responses came. Everyone, it seemed, wanted to share their favorite doughnut.
 
I tossed my plans – whatever they were – aside and spent most of the morning on Twitter. At some point, I realized my plan to offer a critique needed some parameters, and posted a quick update:

So what were my takeaways? There were some practical things I learned. Keeping track of a lot of responses all at once is tough. The logistics of doing a fair drawing from retweets can be a little complicated. Tweeting on a hashtag that’s already trending (#NationalDoughnutDay) can greatly boost your visibility. But, just as with making a delicious batch of doughnuts, some of the intangible lessons were more important:

1.Don’t rush the doughnuts! Engagement takes time.
You want followers who are interested in you and want to engage, and that means you need to take the time to reciprocate. Offer something of value and people will respond - and that doesn’t necessarily mean monetary value like a critique or a book. I think people had fun that day and valued the interaction as much as (if not more than) the chance at a critique.

2.Just add sprinkles! It’s more fun when you have fun.
This particular giveaway didn’t feel like “work” or a drain on my time because I was engaging with people over a topic we all loved – doughnuts!
​
3.Don’t overmix your batter! Don’t overthink it.
Probably a life lesson for me, but I’m not sure this would have gone as well as it did, if I had spent time planning it in advance. For good or bad, Twitter is a very spontaneous medium and that can work to your advantage.
 
Just to quickly illustrate an example of #3, let’s jump back in the DeLorean and zoom forward to 2020. This year, I planned a big preorder giveaway for DOZENS OF DOUGHNUTS, scheduled to launch on National Doughnut Day – June 5. However, when the day came we were in the midst of major social upheaval and protests against racism and police brutality in the wake of the murder of George Floyd and…well, it didn’t feel like a good moment for self promotion or talk of something frivolous like doughnuts. So, just as spontaneously as I had jumped into the National Doughnut Day celebrations in 2019, I pulled out of them in 2020, and waited for a different moment to announce my giveaway.
 
Twitter can keep you on your toes, for sure, but keeping things spontaneous and real will help you grow your audience in a genuine way – and have fun while you’re doing it!

~Hosted by Amanda Smith
Welcome to the final installment of 24 Carrot Writing's Graphic Novel Virtual Panel Discussion. Over the last two weeks (Part 1 and Part 2), our talented panelists have shared insights about the strengths of graphic novels and their process as creatives. 
Join our panel as we jump into the last two meaty questions:

Middle school students seem particularly drawn to graphic novels, and often graphic novels are set in middle school. What does that communicate about the market for upper middle grade/ lower young adult readers? Are graphic novels purposefully aimed towards the middle school reader, or is there something in the graphic novel format that perfectly mashes with the middle schooler’s brain?
 
​​Breena Bard: Middle schoolers are taking their first steps toward independence, developing their own beliefs and opinions in a way that they hadn’t before. They are exposed to a diversity of ideas and people, and as they begin to open their minds, they are perfectly primed to receive a radical new method of storytelling. Kids are free of the biases that keep many adults away from comics, and they aren’t pressured to maintain a high-brow reading list. And as long as adults react to graphic novels by wringing their hands or turning their noses up, graphic novels will also have a certain rebellious spirit that might attract middle school readers as well. Plus, comics are just super fun!

What would you like to say to those well-meaning adults who act as gatekeepers regarding graphic novels? To those who see graphic novels as inferior reading?
 
​Kayla Miller: Comics ask readers to use different skills than prose books. To really read a graphic novel, you have to read not only the text, but also to observe environments, body language, and facial expressions. It can be a really engaging and emotional experience. When reading prose, you have to imagine the visuals based on the descriptions given to you and fill in details about the world around the characters, but when you’re reading comics you have to fill in the characters’ inner worlds and use context clues from the art to decipher what they’re thinking and feeling.  I don’t think the skills developed reading comics are any less important or useful than those that students gain while reading prose novels. I also get comments all the time from parents that their reluctant readers become eager readers when it comes to graphic novels. If you believe that fostering a love of reading in younger generations is important, you’re only getting in your own way when you disregard graphic novels.

Breena Bard: They should try reading some :) Really though, the fact that graphic novels are told with pictures should not disqualify them, and in fact makes them more accessible and engages students’ brains in a really unique way. Perhaps there is fear because graphic novels are a relatively new medium, but so were computers and tablets, and most schools utilize those to great success. Take time to read some of the new middle grade graphic novel classics (ask a middle schooler and they will surely have a list for you!) and keep an open mind to the possibilities these stories and this exciting format have to offer. They really are quite wonderful!   
 
Terri Libenson: It couldn’t be further from the truth (and if it helps, I avidly read comics as a kid, and now I read such a wide range of books, from non-fiction to fiction, including – yes – graphic novels for adults!). As I mentioned, graphic novels can be quite layered as well as visually stunning and rich in story. And then some are just plain fun, and that’s okay. Graphic novels vary just like prose books. And they are, indeed, BOOKS. 
 
Tom Angleberger: I think people are hung up on word-count. They assume 100,000 words is better than 1,000. Or 100. Or zero, in the case of wordless graphic novels. Well, that’s just dumb. Do they also assume that a novel by Joe Smedlap is better than a sonnet by Shakespeare?
I think we should judge books on how many brain cells they light up. Trust me, Dog Man lights up a lot more brain cells than Tom Sawyer Abroad. (I was forced to read Tom Sawyer Abroad in 7th grade and am still mad.)
 
Terry Ebbeling :  I would tell those reading “gatekeepers” of graphic novels that there are different strokes for different folks in all areas of life, including reading. If students enjoy graphic novels, they are READING! Yay! I do not recommend a steady diet of any one genre, including graphic novels. But, if this genre gets kids into books, then let’s allow and encourage graphic novels. ​

Thank you to Terri, Breena, Kayla, Tom, and Terry for a fabulous discussion. I know I am paying closer attention to details in the settings and characters, as well as other context clues when I read graphic novels. I am also inspired to think visually and cinematically about the scenes I write, and I cannot wait to get my hands on our panel's new releases in May (if I can pry them from my own middle schooler's hands!)

Terri Libenson  is the cartoonist of the internationally syndicated daily comic strip, The Pajama Diaries, and the author of the best-selling illustrated middle grade novels, Invisible Emmie, Positively Izzy, and Just Jaime.  She was also an award-winning humorous writer for American Greetings for 22 years. 
The Pajama Diaries launched with King Features in 2006 and currently runs in hundreds of newspapers throughout the country and abroad. Pajama Diaries has been nominated four times for the Reuben Award for “Best Newspaper Comic Strip” by the National Cartoonists Society and won in 2016.
Terri lives with her family in Cleveland, OH. Her newest novel, Becoming Brianna will be available in May 2020.  To learn more about Terri, visit http://terrilibenson.com/

Breena Bard writes and illustrates comics, drawing inspiration from her childhood in Wisconsin, and the stacks of graphic novels on her bedside table. Her graphic novel debut, Trespassers, is set to release May 5, 2020. She lives in Portland, Oregon, with her husband, two kids, and cranky but lovable cat. Visit http://www.breenabard.com/about-1 to learn more.

Tom Angleberger  is the author of the New York Times, USA Today, and Wall Street Journal bestselling Star Wars Origami Yoda series. He is also the author-illustrator of Fake Mustache and Horton Halfpott, both Edgar Award nominees, and the Qwikpick Papers series, as well as many other books for kids. But he always wanted to draw comics and he’s finally gotten the chance to draw with Geronimo Stilton and the Sewer Rat Stink! (Available May 5, 2020) He’s married to acclaimed graphic novelist Cece Bell, who wrote and illustrated El Deafo. To learn more visit  https://origamiyoda.com/the-books/
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Kayla Miller is the author and illustrator of the best-selling Click series of graphic novels. The third book in the series, Act, is coming out in May 2020 and a fourth book is currently in the works. To learn more about Kayla, visit https://www.kayla-miller.com/
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Terry Ebbeling has been teaching grades 7 and 8  ELA for the past eighteen years. She enjoys delving into reading and writing with her students and finds young-adult literature far more riveting than adult literature!

This week's reading list:
CLICK and CAMP by Kayla Miller
​INVISIBLE EMMIE, POSITIVELY IZZY and JUST JAIME by Terri Libenson
SMILE, SISTERS, and GUTS by Raina Telgemeier
DOG MAN by Dav Pilkey

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Hosted by Francine Puckly

I so enjoyed meeting and chatting with Christy Ewers and Chris Tugeau, the mother and daughter team behind The CAT Agency, at the 2019 New England SCBWI Spring Conference. 24 Carrot Writing is thrilled to host this interview with Christy as Illustrator Month comes to a close. 
 
Welcome, Christy!
 
Hello! And thank you for including me!!
 
For a lot of authors and illustrators starting out in the children’s literature publishing world, the big question on their minds is, “What are my chances?” So what arethe chances with The CAT Agency? How many submissions do you and Chris receive each week/month/year and how many new clients do you sign?

Oh boy – lots and lots. We receive a consistent flow of submissions a day. I’d say 20 on a slow day. It can be a challenge to get back to everyone, but we try to. As far as chances? We are always open to submission – always. But right now, we are not actively looking to add to our list. We are a boutique agency, so we need to be careful that we have the bandwidth to give our attention to those we currently represent before we consider taking on more talent. That said, if there is someone whose work has blown us away, we huddle about it!
 
When there is bandwidth for more, we consider adding to the group. However, there are lots of submissions that have impressed us that we have had to pass on! That’s the one crux of being a small agency!
 
Have you ever received a submission from an artist you’ve declined and then a year or a few years later receive a second query from the same artist who you feel has grown and developed and then decided to represent the artist? What would be the changes in the submission materials that would lead you to change your mind?
 
Absolutely!! We have several illustrators in our agency now that have that exact story. For instance, one of our illustrators submitted to us in 2015…and after seeing her work grow stronger and stronger over the course of 3 years, I signed her in 2018. She landed a two-book deal almost immediately. I’m so grateful that she stayed in touch, evolved, grew so much as an illustrator, and had the patience that it sometimes takes!
 
As far as changes in the submission goes, usually when we see promise in someone’s work, we will give a brief critique, things to work on, things to add, etc. and then we ask the artist to be in touch with new artwork. Obvious progress, pushing oneself, listening to critique, and being motivated to draw every day…those things are game-changers!
 
Illustrators are encouraged to be fresh and original with their art. When you and Chris review potential clients, what are the factors that make you feel an illustrator’s voice is unique and authentic?
 
I completely agree in encouragement for illustrators to find themselves in their style and work. We can tell if they have been heavily influenced by a certain style or trend, and it makes their work less appealing to us. That said, paying attention to what is selling and what is happening in the market is of utmost importance, too! 
 
As far as illustrators go, we really don’t recommend that they attempt to follow trends, even if their style is not one that we think would be super successful in the industry right now. Artists should stay true to themselves and create art in a way that makes them happy. We encourage practice and experimentation and growth, but only if it’s an organic process of evolving as an illustrator. I think that when people overthink being unique and authentic, it either makes them too much so— that their work becomes too niche—or it changes who they are as an artist, and it stops being fun!
 
If you are a talented illustrator, you will find work somewhere. It may not be in picture books, but maybe it’s in scientific illustration! Maybe it’s in educational books! Maybe it’s in children’s magazines! And then maybe there’s that one picture book that’s perfect for you and only you! My point is, everyone is unique. Do YOU!
 
What’s the most common mistake (or mistakes) an artist makes when seeking representation from The CAT Agency?
 
Beginning an email with “Dear Sirs.” Ha! (For real.) But other than that, really it’s just treating us as you would like to be treated. Spelling our names right, reading the submission guidelines, and then being human in terms of connection and correspondence. 
 
A lot of people send out obvious group submissions, and the salutation is “Hello” and there is nothing personal in the body that gives us any idea that they care about our particular agency at all. When we respond to submissions, we do so on a personal level. Sometimes giving really thought-out critiques and guidance! When someone doesn’t give us the few minutes it takes to be a little personal, we aren’t compelled to do the same. And then everyone loses!
 
When you sign an illustrator or author/illustrator, do you engage in a revision process with their work? If so, what does that process look like? 
 
Yes! Illustrations-wise, if there’s anything that we see that needs to be added to make their portfolio more robust and appealing to publishers, then we work with them to get it to that point. 
 
If it’s an author/illustrator working on a dummy, then I am happy to help along every step of the process. Sometimes it’s so early in the process that I help in brainstorming ideas and characters, and I’m here to help with overall story-crafting. Often, our author/illustrators either write a manuscript or sketch out a dummy before sharing it with me, and then I edit, make notes and suggestions about how to get it to the point of being submission-ready. 
 
It’s part of my job to make sure that everyone’s work—whether it be their portfolios or their dummies, or manuscripts—is as strong as it can be, and as marketable as can be when I present it. It’s also part of my job to help as our artists grow and evolve and move forward. So it’s an on-going thing; not just something that happens at the beginning of our working relationship. 
 
Of your represented clients, what do you consider to be a “good year” for The CAT Agency and your clients with respect to the number of contracted projects? And how many projects would an illustrator typically juggle at one time?
 
Oh boy, is this a loaded question! The answer is that it’s different for everyone. We have some artists who can quadruple up on projects, and they have the speed and ability to complete dozens of projects a year. Of course, they’re not all picture books—but with a combination of picture books, chapter books, magazine work, educational work, and cover art, it’s possible. We represent some artists who only work on picture books and only work on one at a time. So a good year for them would be two picture books. We have some artists who have a very niche style or appeal, and perhaps one major project a year would be a good year for them and their particular genre. If someone is working on a graphic novel, that eats up a whole year – and so in that case, a good year is one graphic novel. 
 
When I take on clients, I ask what their goals are in children’s literature/illustration, what their ideal life/work balance would be, and what their financial needs are. And then I can set goals for myself on how I can help them to make it a “good year” for them. Of course, I’m not a wizard, and this business is still freelance – and there are no guarantees in freelance! – but together we can work to hit the mark of a GREAT year! ☺
 
How do you work with editors to match your illustrators to specific manuscripts? How do you determine if an illustrator is a good match for a project?
 
Many of our projects are commissioned by editors or art directors who come to us. If our promotional efforts have worked, they’ll know about our illustrators, and they’ll come to me checking the interest and availability of an artist for a particular job. 
 
Whenever I’m visiting a publisher, showing portfolios and dummies, etc., I’ll start by asking if there’s anything in particular they are looking for. Oftentimes, they’ll say “Yes, we have just signed up a manuscript about a penguin who thinks he can fly and we are looking for an illustrator who has a fresh, painterly style, and who can create endearing, but not saccharine-sweet penguins. Got anyone who fits that bill?” And I think for a moment, and say, “As a matter of fact, I have a few!”—and we go from there. If they have interest in any of our illustrators, then it might lead to that person getting that book!
 
Sometimes, an editor or art director will come to me, and say (for instance) “I am looking for an illustrator for such-and-such graphic novel. Any suggestions?” or “I am looking for someone who is willing to work on a tight budget, and who can turn a book around in 4 months. Got anyone?” Things like that. So, depending on the criteria, I will make suggestions—but then the art has to speak for itself from that point on!
 
Based on your website, you and Chris represent roughly twice the number of illustrators as author/illustrators. Do editors prefer author work to be separate from illustrator work? Is it an easier sell to align an illustrator with an existing manuscript or do you find that it is a case-by-case basis?
 
Well, when my Mom started the agency in 1994, she was one of the only strictly illustrator agencies in the business. Over time, many of her illustrators either were, or became, authors as well. When I joined, I opened us up a little more to the ‘author’ end of things, as writing is my background, and it excites me just as much as the illustrating does!
 
As far as editors go, I think that a one-stop-shop of an author/illustrator is great, but I don’t think that it makes a huge difference. It’s not always a guarantee that they are going to love both the story and the illustrations, so there’s always that risk in submitting author/illustrated dummies. It often happens that they like the manuscript, but not the art, or the art, but not the story. Which is why just authors should generally submit only their manuscripts, and not try to assign an illustrator to their stories, or have an illustrator do artwork for them. If they like one and not the other, it may be a pass for both.  
 
Signing up just a manuscript adds that extra step in finding the right illustrator to illustrate it, but that’s the fun part! 
 
What do you feel The CAT Agency offers its clients that is unique or different in the industry?
 
I’m not totally sure how other agencies operate, but I think that what makes us different is the family aspect of our group. My Mom and I are obviously mother/daughter, but even long before I joined her, she always cultivated an environment of “family” within the agency. She has always really cared about the people she has represented over the years; knowing and involved in their work and family life – and they were always a part of ours! 
 
Since I joined, we have expanded a bit, but it’s still really important to us to maintain the family feel. We encourage everyone we represent to get to know one another, support one other, lean on one another, and to feel like they are part of an extended family of artists. We also want to make sure that everyone feels comfortable coming to us for any reason; in the way that you would a friend. 
 
Of course, the agency is a business, and we respect that aspect of it, too. Sometimes caring for someone means parting ways, if - for whatever reason - we are unable to do our job as agents, or an artist is unable to do theirs. But even if we have to take different paths, we still support and care for everyone as they continue their journey – like a family does!
   
When an illustrator is not working on an assignment, what do you advise your illustrators do to grow their craft/art?
 
Draw every day! Every day. Always create and play and experiment. If you find yourself with free time, create a dummy! Or give yourself an assignment, like a mock cover, or experimenting with graphic novel illustration, or creating any number of new portfolio pieces. Try a new medium, or a new process. One thing I definitely recommend is to do a figure drawing class, or sketch from real life, or plein-air paint, or even collage. Challenging yourself or simply just practicing every day will keep you loose and creative, but you also may discover (or uncover) something spectacular in doing so. And that may just be the ticket to your next project!

Hosted by Francine Puckly

As Illustrator Month continues, 24 Carrot Writing is excited to host New England-based author/illustrator Deborah Freedman, creator of several picture books for young readers. Her books have received many starred and enthusiastic reviews, honors, and awards — including SCBWI’s Crystal Kite Award and a Parent's Choice Gold Award. Welcome, Deborah! 
 
You’re recently back from Nerd Camp in Parma, Michigan. Can you tell us a little bit about this event, how long have you been doing it, and what’s your favorite part of this outing?
 
I love Nerd Camps! I could talk books all day if you let me, and for the past four years visiting Parma has been a highlight of my summer. It’s a place where passionate, progressive educators are sharing their most creative ideas about raising readers, in a relaxed atmosphere, perfect for spontaneous, informal conversations and getting to know people. I’ve met so many I truly respect and admire  — and they give me hope for the world. I’m incredibly grateful for all teachers do.
           
Let’s talk about CARL AND THE MEANING OF LIFE. What was the process for bringing Carl into the world, from inspiration to completion?
 
Carl, as a character, first popped up in one of many revisions I did for my book SHY. But no one at Viking understood what this funny earthworm was doing in that book, so my darling was deleted. But not killed! Late in 2016, I was sitting at my desk, questioning my purpose in life, when this small character with big questions came back to me… and this time, he had his own story.
 
You’ve worked with Kendra Levin at Viking Children’s Books on a few of your projects. Have you and Kendra discussed or applied any of the exercises from her book, THE HERO IS YOU?
 
I’ve worked with Kendra on four books and have learned so much from her. We do talk about the creative process a lot, and she is as insightful about that in person as she is in HERO. The real Kendra, like the author Kendra, is a wonderful creativity therapist; when she helps steer me through some particular problem, she’s also giving me the tools and confidence to deal with it myself the next time.
 
Tell us a little bit about the process of working with your editors. How long does it take, from start to finish, once one of your manuscripts is acquired?
 
With Kendra, each book has started with a fairly clear concept, characters, theme… but I’m plot-challenged, so that’s where a lot of our work together happens. Even once I hope I’ve got it, she will push me to clarify my intentions and go deeper. With some projects, I chase an idea in a bunch of different directions before finding the right path, and other stories slowly evolve — but all of our manuscripts have taken a long time, up to nine months of back and forth with text and thumbnails before I start doing tight sketches. Once everything is approved for final art, Kendra hands me off to Jim Hoover, who has art directed all of my five books at Viking.
 
With any of my publishing teams, a lot gets done by email, though of course I love those long phone conversations or occasional in-person meetings where we can really hash things out. 

How did you manage the leap from pre-published to successfully published with multiple books out over the last 12 years? Was there a learning curve when it came to marketing your books and crafting author visits? And did you ever feel you made any marketing mistakes or that there was anything you would avoid in future?
 
Wouldn’t it be great if there were one place authors could go to learn everything we need to know about having a book out in the world? My main mistake has been worrying too much about what other people are doing. In the end, experience has turned out to be the best teacher, helping me to slowly trust my own instincts and simply do what I enjoy and do best—for author visits, marketing, all of it. I think that figuring out how to present our public selves to the world is a lot like finding and honing a writing voice. Which can take a while!
 
You and I met years ago at the SCBWI Summer Conference in LA standing in line at a coffee bar, just after your debut picture book was released. You evolved from SCBWI member seeking publication to debut author/illustrator to multi-published author/illustrator who now presents at conferences. How important has the Society for Children’s Book Writers and Illustrators been to your writing career?
 
Yes, I remember that! I’d sold my first book, Scribble, after being “discovered” at the NYSCBWI conference, and it had recently come out. Travelling to LA that year turned out to be important for my career too, because it helped me connect with my first agent. But honestly, I mostly value SCBWI for helping me find a wonderful writing community of people like you — who are supportive, inspiring, and dear to me. We never stop needing each other.
 
When you are taking a break from working on an assignment, what do you do to grow your craft/art?
 
A break? What’s that? ;)
 
I should take more long breaks. But there always seem to be things on my desk, in various stages, because I’m very, very slow at developing ideas and am afraid to turn the incubator off! I have also discovered that valuable cross-fertilization seems to happen between projects when more than one is going at a time.
 
But every day I do make time for reading from a wide range of both kid’s and adult fiction, nonfiction, essays, poetry…  and my husband and I take frequent advantage of our fortunate, easy access to amazing theater, music, and museums. Other art forms give me a break from my own brain for a while and then later expand it.
 
At 24 Carrot Writing, we pay a lot of attention to goal setting and planning. Do you set illustrating/ art goals? If so, what do they look like?
 
I do my best to stay loose and open for as long as I can, and have figured out that I need to schedule in enough space for experimentation and play, and also time to overcome my inevitable inertia, fear, self-consciousness…
 
My main goal is simply to grow with every book; I just want to feel like I’m always pushing forward.
 
My biggest dream is that someday the final product will be as good as what was in my head. :)  ​

​Deborah’s most recent releases are CARL AND THE MEANING OF LIFE released by Viking Children’s Books on April 2, 2019, as well as SHY (Viking Children’s Books, 2016) and THIS HOUSE, ONCE (Atheneum Books for Young Readers, 2017). To find out more about Deborah, visit her at https://www.deborahfreedman.net, @DeborahFreedman on Twitter, and @freedmanillustrates on Instagram.

~by Amanda Smith

I have been following Miranda Paul's career for many years and celebrate along with her as her fifteenth book will be released this year. Her picture books inspire young readers to take care of the earth and one another. She invests generously in the kidlit community as founder of RATE YOUR STORY  and co-founder of WE NEED DIVERSE BOOKS. Her generosity also spills over in other walks of life in local and international communities, where she invites others to come alongside her and spark change. I am honored to welcome Miranda to 24 Carrot Writing to tell us about her newest book-baby.
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NINE MONTHS: Before a Baby is Born (illustrated by Jason Chin) released on April 23, 2019.  You have said of this book, “My heart is full to have this very special book received with love. It's been in development for ten years, and I may cry upon its ‘birth.’” Please share with our readers the journey of NINE MONTHS and why it is so close to your heart.
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Nine Months is the book I wanted when I was pregnant with my second child. Sometimes that’s why you write a book—the one you want doesn’t exist yet. While every day I was getting access to weekly updates on the status of my baby, where was the scientifically-accurate yet age-appropriate book for my two-year-old daughter who was as curious as I was about each stage of her new sibling’s development? And while there were plenty of great picture books about where babies come from or emotional picture books about how much love a new baby gets, I struggled to find one that struck the right balance between the two. It only took ten years, but Nine Months is exactly the book I wanted. The science of human life is as miraculous as the love families have for each other. This book compromises neither one, and it’s also a reflection of the diversity of our world’s families.

Bio:
Miranda Paul is the award-winning author of One Plastic Bag, Water is Water, and I Am Farmer, all Junior Library Guild selections. Whose Hands Are These? was named a 2017 ILA Teacher's Choice and Are We Pears Yet? won the 2018 Award of Excellence in Children and Young Adults Literature from the Council on Botanical and Horticultural Libraries. Her most recent release, Nine Months: Before a Baby is Born, received three starred reviews from Kirkus, Booklist, and Publisher’s Weekly. Miranda Paul is an annual faculty member at the Highlights Foundation and a co-founding member of the nonprofit organization We Need Diverse Books, for which she currently serves as Mentorship Chair. Visit her at mirandapaul.com.
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NINE MONTHS: Before a Baby is Born,  as well as Miranda's other book are available at these retailers:
Indiebound: https://www.indiebound.org/book/9780823441617
Barnes and Noble:https://www.barnesandnoble.com/w/nine-months-miranda-paul/1129200776?ean=9780823441617#/
Amazon:https://www.amazon.com/Nine-Months-Before-Baby-Born/dp/082344161X/ref=sr_1_2?keywords=Nine+Months&qid=1556288387&s=gateway&sr=8-2

Two of your nonfiction picture books involve jazz music: THE LITTLE PIANO GIRL: THE STORY OF MARY LOU WILLIAMS, JAZZ LEGEND and J IS FOR JAZZ (such a fun read)! Can you share what sparked these stories? Are you a musician yourself?  

I can play the sticks if pressed into it. I do love music and still love to dance even though I’m a bit arthritic these days. I got the idea for both books on a day I subbed for my music teacher friend who had an ongoing unit on jazz. I wondered if a jazz alphabet book had ever been written. As I pondered who or what to use for the letter W, my jazz historian friend reminded me of Mary Lou Williams, the First Lady of Jazz. As I began to read about her, I was totally hooked. My sister, Maryann Macdonald, paired with me in the writing of that book. It sold first and about 3 years later, J is for Jazz sold.
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FAIRY FLOSS: THE SWEET STORY OF COTTON CANDY is another of your nonfiction picture books. What lead you to write this delicious story? 

​Sonal Fry at Little Bee asked me to write this book. She gave me lots of freedom in deciding what to write. When I learned that the Electric Candy Making Machine was first introduced at the 1904 World’s Fair in St. Louis, I was hooked. I did quite a bit of the research at the UMKC Dental School Library since one of the inventors was a dentist. He also wrote books for children. How cool is that?
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